Freelance PR Strategist

📌 Core Information

🔹 Job Title: Freelance PR Strategist

🔹 Company: Digital

🔹 Location: Singapore

🔹 Job Type: Freelance

🔹 Category: Public Relations

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and driving strategic PR plans for a fintech/payment tech brand.
• Securing top-tier media coverage in influential regional and global outlets.
• Maintaining strong relationships with journalists and editors in Singapore and internationally.
• Crafting compelling narratives and media angles to elevate the brand's reputation.
• Leading the development of press releases, op-eds, and executive profiles.

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong communication and project management skills to work effectively with clients and stakeholders remotely.

📋 Key Responsibilities

✅ Develop and drive strategic PR plans that align with the client’s business goals and communications objectives.

✅ Craft compelling narratives and media angles that elevate the brand’s reputation and establish its leadership in fintech/payment innovation.

✅ Identify media opportunities and pitch C-suite executives for feature stories, thought leadership, and interviews across targeted media platforms.

✅ Maintain strong relationships with journalists and editors in Singapore and internationally, particularly in finance, business, and tech media.

✅ Lead the development of press releases, op-eds, briefing documents, and executive profiles.

✅ Monitor media coverage and provide insights, media training, and feedback to the client.

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field.

Experience: Proven track record in PR, media relations, or communications, preferably with a focus on fintech, payments, or financial services.

Required Skills:

• Exceptional written and verbal communication skills.
• Strong understanding of media trends in the fintech and tech-for-enterprise space.
• Ability to collaborate closely with executives and cross-functional teams.
• Experience working with international clients or brands with regional/global presence is a strong plus.

Preferred Skills:

• Fluency in multiple languages, particularly Mandarin or other Asian languages.
• Experience in crisis communications or issues management.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the target media outlets.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (based on experience and industry standards for freelance PR strategists in Singapore)

Benefits:

• Flexible working hours and remote work arrangement.
• Opportunity to work with high-profile clients and international brands.
• Potential for long-term collaborations and repeat business.

Working Hours: Full-time (40 hours/week), but flexible scheduling is possible given the remote nature of the role.

ASSUMPTION: The salary range provided is an estimate based on industry standards for freelance PR strategists in Singapore. The actual compensation may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on fintech and payment tech.

Company Size: 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for close client interaction and impactful work.

Founded: 2017. Digital is a relatively young company, which may present opportunities for growth and innovation.

Company Description:

• Digital is a global innovation cluster focused on digital technologies, growing Canadian businesses through the development, adoption, and deployment of Canadian-made technologies.
• The company works with industry to develop a digitally skilled workforce and positively impact lives across Canada.
• Digital brings together businesses, academia, community, and government agencies to solve industry and society's biggest challenges through cross-sector collaboration, Canadian IP creation, and results-based co-investment.

Company Specialties:

• Digital technology innovation
• Digital Health + Wellness
• Digital talent development
• Digital Transformation + Productivity
• Environmental Impact + Climate
• Canadian IP

Company Website: digitalsupercluster.ca

ASSUMPTION: Although Digital is a Canadian-based organization, this role focuses on Singapore and international markets, allowing for a global perspective and client base.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a proven track record in PR and a strong understanding of the fintech and tech-for-enterprise space.

Reporting Structure: The PR Strategist will report directly to the client and work closely with Digital's internal team and other stakeholders.

Work Arrangement: Remote OK, with the flexibility to work from anywhere. This arrangement allows for a better work-life balance and the ability to work with clients from various time zones.

Growth Opportunities:

• Expanding the client portfolio and taking on new projects.
• Developing expertise in additional industries or regions.
• Potential for long-term collaborations and repeat business.

ASSUMPTION: Given the nature of freelance work, career progression within Digital may not be as straightforward as in a traditional employment setting. However, the role offers opportunities for professional growth and skill development.

🌍 Location & Work Environment

Office Type: Remote. The PR Strategist will work primarily from a home office or co-working space, with occasional meetings at client offices or events.

Office Location(s): Singapore, with the possibility of traveling to other regions for client meetings or events.

Geographic Context:

• Singapore is a major financial hub with a thriving tech industry, providing ample opportunities for media coverage and networking.
• The time zone is favorable for working with international clients and media outlets.
• The multicultural environment offers exposure to diverse perspectives and markets.

Work Schedule: Flexible, with the ability to set one's own hours and manage time effectively to meet project deadlines.

ASSUMPTION: While the remote work arrangement offers flexibility, it also requires strong self-motivation, time management, and communication skills to maintain productivity and client satisfaction.

💼 Interview & Application Insights

Typical Process:

• Submission of resume and portfolio through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the client and Digital's internal team to discuss the role, responsibilities, and expectations.
• Background check and reference verification for successful candidates.

Key Assessment Areas:

• Communication skills and media relations experience.
• Understanding of fintech and tech-for-enterprise space.
• Cultural fit and ability to work effectively with international clients.
• Portfolio and case studies demonstrating successful PR campaigns.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience, skills, and achievements in PR, media relations, and communications.
• Include a portfolio or case studies showcasing your ability to develop and execute strategic PR plans, secure media coverage, and maintain strong relationships with journalists and editors.
• Prepare for interview questions that assess your communication skills, industry knowledge, and cultural fit.

ATS Keywords: PR Campaigns, Media Relations, Communications Strategies, Thought Leadership, Narrative Crafting, Media Opportunities, Journalist Relationships, Press Releases, Op-Eds, Media Monitoring, Media Training, Feedback, Collaboration, International Clients, Financial Services, Tech Media

ASSUMPTION: The application process may vary depending on the client's specific requirements and the internal hiring process at Digital.

🛠️ Tools & Technologies

• Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions, or similar platforms)
• Project management tools (e.g., Asana, Trello, or similar platforms)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar platforms)
• Microsoft Office Suite or Google Workspace

ASSUMPTION: The specific tools and technologies required may vary depending on the client's preferences and the internal processes at Digital.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact
• Excellence
• Inclusion

Work Style:

• Agile and adaptable, with a focus on results and client satisfaction.
• Strong communication and project management skills.
• Ability to work independently and in a team environment.
• Cultural sensitivity and the ability to work effectively with diverse stakeholders.

Self-Assessment Questions:

• Do you have a proven track record in developing and executing strategic PR plans for fintech or payment tech brands?
• Are you comfortable working remotely and managing your time effectively to meet project deadlines?
• Do you possess strong communication skills and the ability to build and maintain relationships with journalists and editors?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires close collaboration with clients and stakeholders, as well as the ability to adapt to different work environments and cultures.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously.
• Adapting to the unique needs and preferences of international clients.
• Navigating time zone differences and coordinating meetings with global teams.
• Staying up-to-date with media trends and industry developments in the fast-paced fintech and tech-for-enterprise space.

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role differs from in-house PR positions in that it offers more flexibility and autonomy, but may also require more self-motivation and time management skills.
• Compared to agency PR roles, this position focuses on a single client and may offer deeper insights into the client's business and industry.
• Career progression in this role may involve expanding the client portfolio, developing expertise in additional industries or regions, or transitioning to a full-time or permanent position with a client or agency.

ASSUMPTION: The specific career path and opportunities for growth will depend on the individual's skills, experience, and the evolving needs of the client and market.

📝 Sample Projects

• Developing and executing a strategic PR plan to launch a new fintech product in Singapore and international markets.
• Securing top-tier media coverage for a payment tech brand's CEO in regional and global business publications.
• Monitoring media coverage and providing insights and feedback to a client following a high-profile data breach or other crisis situation.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a PR Strategist in this role might face, but the specific projects and tasks will vary depending on the client's needs and the market landscape.

❓ Key Questions to Ask During Interview

• Can you describe the client's business model and target audience, and how this role will support their communications objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the client's overall communications strategy, and what are the expectations for collaboration with other stakeholders?
• What are the most significant challenges facing the client in the current market landscape, and how can this role help address them?
• What opportunities exist for professional growth and development in this role, and how does the client support the ongoing learning and skill development of their freelance partners?

ASSUMPTION: These questions are designed to assess the role's scope, expectations, and potential for growth, as well as the client's commitment to supporting the freelancer's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in PR, media relations, and communications.
• Prepare a portfolio or case studies showcasing your ability to develop and execute strategic PR plans, secure media coverage, and maintain strong relationships with journalists and editors.
• Follow up with the hiring manager or client within one week of submission to confirm receipt of your application and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.