📌 Core Information
🔹 Job Title: Freelance Public Relations Vice President (B2B Tech/Lifestyle Consumer)
🔹 Company: Trust Relations
🔹 Location: Queens, New York, United States
🔹 Job Type: Contract
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Working as a remote Freelancer (1099 contractor) for a fast-growing virtual branding and strategic communications agency
- Executing innovative publicity campaigns in the B2B technology space and/or consumer lifestyle space
- Potential involvement in content strategy, creation, and distribution, business development, and data-driven reporting & analysis
- Collaborating with a dynamic team and working across multiple accounts to consistently produce results
- Providing thought leadership, generating sponsorships and partnerships, and crisis communications counsel
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication skills to work effectively with remote teams and clients.
📋 Key Responsibilities
✅ Work across multiple accounts to consistently produce results within our core services of media relations
✅ Ensure all team members are aligned on the account goals and needs, and that all deadlines are met
✅ Review monthly deliverables before they are shared with clients
✅ Ensure PR and Marketing Services initiatives are strategic and help reach client goals and maximize monthly retainer
✅ Actively participate and contribute to client calls
✅ Provide counsel to clients – ongoing and when faced with good news or unexpected challenges
✅ Oversee and guide all account team members and help to manage the directions and expectations of outreach initiatives
✅ Develop and foster an exceptional rapport with current and potential clients
✅ Ensure the strategic value and highest quality of all client deliverables
✅ Communicate – both verbally and written – regarding strategic client documents and discussions
✅ Respond to client requests and ensure requests are taken care of in an efficient manner, when needed
✅ Assist where needed in writing press releases, pitch letters, and communication plans
✅ Execute all aspects of strategic media relations; leveraging existing relationships with reporters and outlets on behalf of client and agency
✅ Uphold and ensure team members you oversee uphold Trust Relations’ ways of working and client account protocols and procedures
✅ Assist business development team with prospect communication and strategy
✅ Develop junior team members as needed
✅ Perform both ongoing and ad-hoc projects as necessary
ASSUMPTION: This role requires a strong understanding of the real estate marketing space and the ability to work effectively with teams in multiple locations.
🎯 Required Qualifications
Education: Bachelor's degree in public relations, marketing, business communications, or a related field (preferred)
Experience: 10+ years of PR experience
Required Skills:
- Proven ability to work independently and collaboratively with a team
- Strong understanding of the real estate marketing space
- Excellent organizational skills and attention to detail
- Ability to meet deadlines without sacrificing quality
- Creative writer with an out-of-the-box mindset
- Previous experience working with teams in multiple locations
- Strong communication skills, both verbal and written
Preferred Skills:
- Experience working with B2B technology and consumer lifestyle brands
- Familiarity with data-driven reporting and analysis
ASSUMPTION: Candidates with experience in both B2B technology and consumer lifestyle spaces may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (AI estimate based on experience level and industry standards for a VP of PR role)
Benefits:
- Flexible work arrangement (remote)
- Opportunity to work with a diverse range of clients and industries
- Potential for career growth and development within the agency
Working Hours: Full-time (40 hours per week), with flexibility to manage own schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of PR role with 10+ years of experience. Actual compensation may vary based on factors such as performance and client needs.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services. Trust Relations is a fast-growing, virtual branding, and strategic communications agency that bypasses the traditional agency model to build trusted brands, craft authentic stories, and engage diverse audiences.
Company Size: Small (11-50 employees). As a small agency, Trust Relations offers a nimble and agile work environment with the opportunity to work closely with senior leadership and have a significant impact on client campaigns.
Founded: 2019. Trust Relations was founded by April White, who serves as the company's President and Founder.
Company Description:
- Trust Relations represents companies that straddle multiple verticals and have diverse communications needs
- The agency's unique structure allows it to hire the best and brightest professionals nationwide to create "dream teams" that are most suited for clients’ specific PR and marketing goals and budgets
- Trust Relations excels at creating inspiring ways for clients to showcase their brand value and highlights supportive proof points and ideates compelling activations to demonstrate a brand’s unique story and value proposition across multiple channels
Company Specialties:
- Public Relations
- Business Writing
- Strategic Communications
- Brand Positioning
- Executive Positioning
- Corporate Communications
- Consumer
- B2B
- Thought Leadership
- Bylined Articles
- Strategic Messaging
- Brand Activations
- Communications Campaigns
- Media Relations
- Social Media Marketing
- SEO
- Graphic Design
- Email Marketing
- Online Advertising
- Blog Writing
- and Marketing Consulting
Company Website: Trust Relations
ASSUMPTION: Trust Relations is a growing agency with a strong focus on building trusted brands and crafting authentic stories for its clients.
📊 Role Analysis
Career Level: This role is at the senior level, with a focus on strategic decision-making, team leadership, and client management.
Reporting Structure: The Vice President will report directly to the President and Founder, April White, and will oversee account team members.
Work Arrangement: This role is remote (100%), with the flexibility to work from anywhere in the United States.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the agency
- Opportunity to work with a diverse range of clients and industries
- Chance to develop junior team members and contribute to their professional growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and grow within the agency.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): Remote, US
Geographic Context:
- Trust Relations is a remote-first agency, with team members and clients located across the United States
- The ideal candidate for this role will be comfortable working remotely and managing their own schedule
- This role may require occasional travel for client meetings or events
Work Schedule: Full-time (40 hours per week), with flexibility to manage own schedule
ASSUMPTION: The remote work environment requires strong self-motivation, time management skills, and the ability to work effectively with remote teams and clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the President and Founder, April White
- Final interview with key team members
- Background check and reference check (if applicable)
Key Assessment Areas:
- PR and communications skills
- Strategic thinking and problem-solving
- Leadership and team management skills
- Client management and relationship-building skills
- Cultural fit and alignment with Trust Relations' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the real estate marketing space and your ability to work effectively with remote teams
- Showcase your creativity and out-of-the-box thinking in your application materials
- Be prepared to discuss your experience with media relations, client management, and team leadership
ATS Keywords: Public Relations, Media Relations, Strategic Communications, B2B Technology, Consumer Lifestyle, Remote Work, Team Leadership, Client Management, Thought Leadership, Crisis Communications, Content Strategy, Business Development, Data-Driven Reporting, Creative Writing
ASSUMPTION: The application process for this role may include assessments of both hard and soft skills, as well as a review of the candidate's portfolio or previous work samples.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Media database and outreach tools (e.g., Muck Rack, Agility PR Solutions, Cision)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies used by Trust Relations may vary based on client needs and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Build Trust: Transparency with clients and teams
- Be Authentic: Storytelling = story-doing
- Reinvent: Reinventing PR, agency culture, and client service
- Be Excellent: Infinite pursuit of excellence and improvement
- Be Considerate: Kindness as the gold standard
Work Style:
- Remote and flexible work arrangements
- Collaborative and team-oriented environment
- Focus on strategic thinking and creative problem-solving
- Data-driven approach to communications and marketing
Self-Assessment Questions:
- Do you align with Trust Relations' core values, particularly the emphasis on building trust and being authentic?
- Are you comfortable working remotely and managing your own schedule?
- Do you have experience working with teams in multiple locations and managing remote team members?
- Can you demonstrate your ability to think creatively and strategically about communications and marketing challenges?
ASSUMPTION: Candidates who align with Trust Relations' values and have experience working remotely and managing remote teams may be particularly well-suited for this role.
⚠️ Potential Challenges
- Managing multiple client accounts and deadlines simultaneously
- Working effectively with remote teams and clients
- Adapting to the unique communications needs of clients across multiple verticals
- Keeping up with industry trends and best practices in a rapidly evolving field
ASSUMPTION: This role may present challenges related to time management, communication, and adaptability, as well as the need to stay current in a fast-paced industry.
📈 Similar Roles Comparison
- This role is similar to other VP-level PR roles in the B2B technology and consumer lifestyle spaces, but may offer more flexibility and growth opportunities due to Trust Relations' unique structure and remote-first approach
- Compared to traditional agency roles, this role may offer more exposure to senior leadership and the opportunity to work closely with clients
- Career paths for this role may include moving into a more senior role within the agency, such as a Partner or Managing Director, or transitioning into an in-house communications role with a client
ASSUMPTION: This role offers a unique blend of experience and growth opportunities, with the potential to work with a diverse range of clients and industries in a remote-first environment.
📝 Sample Projects
- Developing and executing a strategic media relations campaign for a B2B technology client, resulting in significant press coverage and thought leadership opportunities
- Creating and implementing a content strategy for a consumer lifestyle brand, including blog posts, social media content, and email marketing campaigns
- Managing a crisis communications situation for a client in the real estate industry, resulting in minimal negative impact and positive media coverage
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work with a diverse range of clients and industries.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a VP in this role?
- How does Trust Relations support the professional development and growth of its team members?
- Can you provide examples of how Trust Relations has adapted to the evolving communications landscape?
- How does Trust Relations approach client management and relationship-building?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help candidates better understand the day-to-day responsibilities, work environment, and growth opportunities for this role at Trust Relations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work, including media placements, client testimonials, and any relevant portfolio pieces
- Be prepared to discuss your experience with media relations, client management, and team leadership during the interview process
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
