📌 Core Information
🔹 Job Title: Freelance Senior Copywriter
🔹 Company: Critical Mass
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Freelance
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Collaborating with creatives and strategists to bring a digital voice to life
- Grasping communication challenges and devising imaginative solutions
- Working on multiple projects simultaneously with minimal oversight
- Partnering with designers, art directors, and creative directors
ASSUMPTION: This role requires a high level of self-motivation and initiative, as well as strong communication and collaboration skills.
📋 Key Responsibilities
✅ Participate in strategic brainstorming, campaign and brief development, and creative execution
✅ Partner with designers, art directors, and creative directors to bring concepts to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Work on multiple projects simultaneously and interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain high standards of copywriting and exercise quality control
✅ Handle a high volume of varied work without letting standards slip
✅ Liaise directly with clients and present work confidently
ASSUMPTION: This role requires a strong attention to detail and the ability to manage multiple projects effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 5+ years' experience writing in an agency environment, including experience with interactive media and direct marketing
Required Skills:
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
- Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines
- A keen enthusiasm for and demonstrable understanding of web trends and technologies
- A strong understanding of marketing (especially direct marketing) and advertising principles
- Experience with brainstorming, campaign development, creative brief development, and creative execution
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand
- Experience managing complex and rapidly evolving copy decks
Preferred Skills:
- Fluency in multiple languages
- Experience with AI-powered copywriting tools
ASSUMPTION: Candidates should have a strong portfolio demonstrating their writing skills and experience in the advertising and marketing industry.
💰 Compensation & Benefits
Salary Range: $53 - $56 CAD per hour (based on industry standards for a senior copywriter role in Vancouver)
Benefits:
- Flexible work arrangements (remote OK)
- Opportunity to work with high-profile clients
- Exposure to diverse projects and industries
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: Salary range is estimated based on industry standards for a senior copywriter role in Vancouver. Actual salary may vary depending on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 1,001-5,000 employees (mid-sized agency)
Founded: 1998 (as a global digital agency)
Company Description:
- Critical Mass is a global digital agency with over 1,800 employees across 12 offices worldwide
- They provide full-service digital capabilities for top brands, focusing on connected digital ecosystems and unparalleled experiences
- Known for their uncompromising design standards, relentless focus on customers, and ability to put powerful new technologies to work for their clients
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the digital marketing industry. They work with high-profile clients and offer opportunities to work on diverse projects.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Creative Director or a similar leadership position
Work Arrangement: Freelance with remote work options
Growth Opportunities:
- Potential to take on leadership roles or mentorship opportunities
- Exposure to diverse projects and industries, fostering continuous learning
- Possibility to transition into a full-time or permanent position
ASSUMPTION: This role offers opportunities for professional growth and development within the agency and the broader advertising industry.
🌍 Location & Work Environment
Office Type: Hybrid (with remote work options)
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, known for its natural beauty and outdoor activities
- The city has a thriving tech and digital industry, with many advertising and marketing agencies
- Vancouver offers a competitive job market with diverse career opportunities
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: Vancouver offers a competitive job market for advertising and marketing professionals, with a high quality of life and diverse cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Creative brief or portfolio review to evaluate writing skills and creative thinking
- Final interview with the Creative Director or a similar leadership position
Key Assessment Areas:
- Writing skills and creativity
- Communication and collaboration skills
- Understanding of marketing and advertising principles
- Ability to manage multiple projects simultaneously
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio or writing samples that demonstrate your range and versatility as a copywriter
- Prepare for the creative brief or portfolio review by selecting your best work and being ready to discuss your thought process and creative decisions
ATS Keywords: Copywriter, Senior Copywriter, Advertising, Marketing, Creative, Brainstorming, Campaign Development, Creative Execution, Quality Control, Project Management, Digital Media, Social Media, Usability, Online Marketing, Direct Marketing, Campaign Development, Creative Execution, Brainstorming, Quality Control, Project Management
ASSUMPTION: The application process for this role will focus on assessing communication skills, creativity, and cultural fit, with a strong emphasis on writing skills and portfolio quality.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (Asana, Trello, JIRA)
- AI-powered copywriting tools (optional)
ASSUMPTION: Familiarity with industry-standard software and tools is essential for this role, with a strong emphasis on Adobe Creative Suite and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Design-driven
- Customer-obsessed
- Relentlessly curious
- Collaborative
- Inclusive
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you comfortable working on multiple projects simultaneously and managing your own time effectively?
- Do you have a strong understanding of marketing and advertising principles, and can you apply them creatively in your copywriting?
ASSUMPTION: Critical Mass values a strong cultural fit, with an emphasis on creativity, collaboration, and a customer-focused mindset.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Adapting to a fast-paced and ever-changing industry
- Working remotely and maintaining productivity and focus
- Balancing freelance work with personal and professional responsibilities
ASSUMPTION: This role may present challenges related to time management, adaptability, and work-life balance, particularly for those new to freelance work or remote work arrangements.
📈 Similar Roles Comparison
- Compared to a Junior Copywriter, this role requires more experience, independence, and leadership
- Compared to a Creative Director, this role focuses more on day-to-day copywriting tasks and less on strategic decision-making and team management
- Compared to a UX Writer, this role requires a broader range of writing skills and a stronger focus on marketing and advertising principles
ASSUMPTION: This role offers a unique blend of creative, strategic, and project management responsibilities, with opportunities for growth and development within the agency and the broader advertising industry.
📝 Sample Projects
- Developing a comprehensive brand voice guide for a new product launch
- Creating engaging and on-brand copy for a multi-channel marketing campaign
- Collaborating with a design team to bring a new website to life with compelling and user-focused copy
ASSUMPTION: These sample projects demonstrate the range and versatility required for a Senior Copywriter role, with a focus on collaboration, creativity, and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the creative department?
- What are the most significant challenges facing the company or the industry, and how can this role help address them?
- How does the company support the professional development and growth of its copywriters?
- What is the typical timeline for freelance projects, and how are deadlines managed?
- What is the company's approach to work-life balance, particularly for remote workers?
ASSUMPTION: These interview questions are designed to assess cultural fit, career growth opportunities, and the practical aspects of the role and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or writing samples that demonstrate your range and versatility as a copywriter
- Prepare for the creative brief or portfolio review by selecting your best work and being ready to discuss your thought process and creative decisions
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
