📌 Core Information
🔹 Job Title: Freelance Senior Copywriter
🔹 Company: Critical Mass
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Freelance
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Collaborating with creatives and strategists to bring a digital voice to life
- Grasping communication challenges and devising imaginative solutions
- Working on multiple projects simultaneously with minimal oversight
- Liaising directly with clients and presenting work confidently
ASSUMPTION: This role requires a high level of self-motivation and the ability to work independently, as well as strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Participate in strategic brainstorming, campaign and brief development, and creative execution
✅ Partner with designers, art directors, and creative directors to bring concepts to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain high standards of copywriting and exercise quality control
✅ Handle a high volume of varied work without letting standards slip
✅ Liaise directly with clients and present work confidently
ASSUMPTION: The role may require occasional overtime to meet project deadlines, especially during peak periods.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 5+ years of experience writing in an agency environment, including experience with interactive media and direct marketing
Required Skills:
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
- Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines
- A keen enthusiasm for and demonstrable understanding of web trends and technologies
- A strong understanding of marketing (especially direct marketing) and advertising principles
- Experience with brainstorming, campaign development, creative brief development, and creative execution
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand
- Experience managing complex and rapidly evolving copy decks
Preferred Skills:
- Fluency in multiple languages
- Experience with AI-powered copywriting tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role. Additionally, experience with AI-powered copywriting tools may provide a competitive edge.
💰 Compensation & Benefits
Salary Range: The salary range for a Senior Copywriter in Vancouver typically falls between CAD 70,000 and CAD 110,000 per year, based on experience and industry standards.
Benefits:
- Flexible work arrangements, including remote work
- Opportunities to work with global brands and collaborate with talented teams
- Access to professional development and training opportunities
Working Hours: Full-time (40 hours/week), with potential for flexible hours and overtime during peak periods
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass is a global advertising agency specializing in digital marketing, with a strong focus on customer experience and data-driven insights.
Company Size: With over 1,000 employees, Critical Mass offers a large agency environment with diverse opportunities for growth and collaboration.
Founded: Critical Mass was founded in 1998 and has since grown into a global leader in digital advertising.
Company Description:
- Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth.
- Their secret sauce is uncompromising design standards, a relentless focus on customers, and an ability to put powerful new technologies to work for their clients.
- They work with some of the best brands, including Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more.
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the industry, offering a dynamic and collaborative work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in copywriting.
Reporting Structure: The Senior Copywriter will report directly to the Creative Director or a similar role, depending on the specific office structure.
Work Arrangement: This role offers flexible work arrangements, including remote work, allowing for a better work-life balance.
Growth Opportunities:
- Potential to take on leadership roles within the creative department
- Opportunities to work on diverse projects and expand skillset
- Access to professional development and training opportunities
ASSUMPTION: Growth opportunities will depend on the candidate's performance, initiative, and the specific needs of the agency.
🌍 Location & Work Environment
Office Type: Critical Mass' Vancouver office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering a mix of urban and outdoor activities
- The city has a mild oceanic climate, with mild winters and cool summers
- Vancouver is known for its vibrant arts and culture scene, with numerous museums, galleries, and festivals
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate project demands and client needs.
ASSUMPTION: While the role is remote-friendly, there may be occasional on-site requirements for team meetings, client presentations, or other collaborative events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Creative brief or writing test
- In-person or video interview with the Creative Director or a senior team member
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Writing samples and portfolio
- Creativity and problem-solving skills
- Understanding of brand voice and tone
- Adaptability and ability to work under pressure
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best writing samples, demonstrating your range and versatility
- Be ready to discuss your creative process and thought behind your work
- Research Critical Mass and their clients to demonstrate your understanding of their brand voice and values
ATS Keywords: Copywriting, Creative Thinking, Collaboration, Attention to Detail, Marketing Principles, Advertising Principles, Project Management, Digital Media, Social Media, Usability, Online Marketing, Direct Marketing, Brainstorming, Campaign Development, Creative Execution, Quality Control
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Cloud (Photoshop, Illustrator)
- AI-powered copywriting tools (e.g., Copy.ai, Frase, Jasper)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard tools and a willingness to learn new technologies are essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Inspired: We are passionate about what we do and the people we do it with
- Collaborative: We believe in the power of working together
- Curious: We are always learning and growing
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you comfortable working with diverse teams and managing multiple projects simultaneously?
- Do you have a strong understanding of marketing and advertising principles, and can you apply them to create effective copy?
ASSUMPTION: Applicants should assess their fit with Critical Mass' values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to a fast-paced, dynamic work environment
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Keeping up with industry trends and new technologies
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a demanding, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior copywriter roles, this position offers a higher degree of collaboration and creative input
- Critical Mass works with a diverse range of global brands, providing opportunities to work on high-profile campaigns
- This role may offer more growth opportunities within the creative department, depending on the candidate's performance and initiative
ASSUMPTION: Applicants should research similar roles and compare the opportunities, responsibilities, and requirements to make an informed decision.
📝 Sample Projects
- Developing a comprehensive brand voice and tone guide for a new product launch
- Creating engaging and on-brand copy for a series of social media campaigns
- Writing persuasive and informative product descriptions for an e-commerce website
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to create effective copy for diverse audiences and platforms.
❓ Key Questions to Ask During Interview
- Can you describe the creative process and collaboration between copywriters and designers at Critical Mass?
- How does Critical Mass support the professional development and growth of its copywriters?
- What are the most challenging aspects of working as a Senior Copywriter at Critical Mass, and how can I best prepare for them?
- How does Critical Mass approach diversity, equity, and inclusion in its creative work and internal culture?
- What are the next steps for growth and advancement within the creative department at Critical Mass?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best writing samples, demonstrating your range and versatility
- Be ready to discuss your creative process and thought behind your work during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
