📌 Core Information
🔹 Job Title: Freelance Senior UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Freelance
🔹 Category: Advertising Services
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Collaborating closely with creatives and strategists to build engaging user experiences
- Identifying communication challenges and creating copy solutions that are brilliant and on-brand
- Working on complex digital products and systems, including apps and online experiences
- Contributing to strategic brainstorming, campaign development, and creative execution
ASSUMPTION: This role requires a high level of experience and expertise in UX copywriting, with a strong focus on collaboration and problem-solving.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The successful candidate will have a proven track record in UX copywriting and be able to work effectively in a collaborative, fast-paced environment.
🎯 Required Qualifications
Education: Not specified
Experience: 5-7+ years experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences
- A keen enthusiasm for and demonstrable understanding of Web trends and technologies
- A strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand
Preferred Skills: Not specified
ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their UX copywriting skills and a deep understanding of user-centered design principles.
💰 Compensation & Benefits
Salary Range: $51 - $56 CAD per hour
Benefits: Not specified
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior UX copywriters in the Vancouver area.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass is a global advertising agency specializing in digital marketing, with a focus on user experience and interaction design.
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world
- They provide full-service digital capabilities for the greatest brands on Earth
- Their secret sauce is their uncompromising design standards, relentless focus on customers, and ability to put powerful new technologies to work for their clients
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the digital marketing industry. They work with a wide range of high-profile clients, including Apple, Nike, and Mars Wrigley.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Work Arrangement: Freelance, with the possibility of remote work
Growth Opportunities:
- Expanding skills in UX copywriting and related disciplines
- Potential to take on leadership roles in future projects
- Opportunities to work with a diverse range of clients and industries
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop their skills in a dynamic and challenging environment.
🌍 Location & Work Environment
Office Type: Not specified
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a coastal city in British Columbia, Canada, known for its mild climate and natural beauty
- The city has a thriving tech industry and is home to many digital marketing agencies
- Vancouver is consistently ranked as one of the most livable cities in the world
Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours
ASSUMPTION: The work environment for this role is likely to be fast-paced and collaborative, with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative director and/or other team members
- Portfolio review and/or writing test
- Final decision and offer
Key Assessment Areas:
- Writing skills and portfolio quality
- Understanding of UX principles and user-centered design
- Cultural fit and alignment with Critical Mass values
- Problem-solving skills and ability to work collaboratively
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best UX copywriting work
- Be prepared to discuss your approach to UX copywriting and how you've tackled communication challenges in the past
- Research Critical Mass and their clients to demonstrate your understanding of their work
ATS Keywords: UX copywriting, user-centered design, digital marketing, advertising services, creative collaboration, problem-solving, portfolio, writing skills
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on writing skills and cultural fit.
🛠️ Tools & Technologies
ASSUMPTION: The successful candidate will be proficient in using industry-standard tools and technologies for UX copywriting, such as content management systems, design software, and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Uncompromising design standards
- Relentless focus on customers
- Ability to put powerful new technologies to work for clients
Work Style:
- Collaborative and creative
- Fast-paced and dynamic
- Focused on innovation and problem-solving
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you passionate about user-centered design and creating intuitive user experiences?
- Do you have a strong portfolio demonstrating your UX copywriting skills?
ASSUMPTION: Critical Mass values candidates who are creative, collaborative, and passionate about user-centered design. They look for individuals who can work effectively in a dynamic and challenging environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working with complex and rapidly evolving copy decks
- Adapting to new technologies and tools as the industry evolves
- Balancing freelance work with other commitments
ASSUMPTION: The successful candidate will be able to manage their time effectively, prioritize tasks, and work efficiently under pressure.
📈 Similar Roles Comparison
- This role is similar to other senior UX copywriter positions, but may offer more flexibility and autonomy as a freelance opportunity
- Critical Mass is a well-established agency with a strong reputation in the digital marketing industry, which may offer more opportunities for growth and development than smaller or lesser-known agencies
- This role may offer more opportunities for creative collaboration and innovation than more specialized or technical roles
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, with the potential for significant growth and development in a dynamic and collaborative environment.
📝 Sample Projects
- Developing copy for a new mobile app launch, including onboarding flows, in-app messaging, and push notifications
- Creating user-centered content for a redesigned e-commerce website, including product descriptions, category pages, and checkout flows
- Writing copy for a series of animated explainer videos, including voiceover scripts and on-screen text
ASSUMPTION: The successful candidate will have a diverse portfolio of UX copywriting projects, demonstrating their ability to adapt to different industries, platforms, and user needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the biggest challenges facing the company or this role in the near future?
- How does Critical Mass support the professional development and growth of its freelance contributors?
- What are the most important qualities you're looking for in a candidate for this role?
- How does this role fit into the company's long-term vision and goals?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the team they would be working with, as well as to demonstrate their interest and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your best UX copywriting work, demonstrating your ability to create engaging and intuitive user experiences
- Be prepared to discuss your approach to UX copywriting and how you've tackled communication challenges in the past
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
