📌 Core Information
🔹 Job Title: Freelance Senior UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Freelance (On-site)
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating closely with creatives and strategists to build engaging digital experiences
- Grasping complex digital products and systems to identify communication challenges
- Creating copy solutions that are brilliant, on-brand, and intuitive for users
- Complementing writing skills with a strong understanding of visual communication, usability, UI/UX design, and strategy
- Seizing opportunities to learn and expand skillset when confronted with new or unfamiliar tasks
ASSUMPTION: This role requires a high level of experience and expertise in UX copywriting, with a focus on collaboration and adaptability to various projects and teams.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in a relevant field)
Experience: 5-7+ years experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences
- Keen enthusiasm for and demonstrable understanding of Web trends and technologies
- Strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
Preferred Skills: Not specified
ASSUMPTION: The required skills reflect the need for a highly experienced and versatile UX copywriter with a strong foundation in marketing and advertising principles.
💰 Compensation & Benefits
Salary Range: CAD $51 - $56 per hour (Assumed: Based on industry standards for senior UX copywriter roles)
Benefits: Not specified (Assumed: Standard benefits package for a mid-sized advertising agency)
Working Hours: Full-time (40 hours per week, 5 days on-site)
ASSUMPTION: The salary range is estimated based on industry standards for senior UX copywriter roles in Vancouver. The benefits package is assumed to be standard for a mid-sized advertising agency.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: Not specified (Assumed: Late 1990s/early 2000s based on industry presence)
Company Description:
- Critical Mass is a global digital agency with over 1,800 employees across 12 offices worldwide
- They provide full-service digital capabilities for top brands, focusing on design standards, customer focus, and powerful technologies
- CM works with brands like Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and more
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established global agency with a strong focus on digital marketing and user experience.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Not specified (Assumed: Reports directly to the Creative Director or UX team lead)
Work Arrangement: On-site, 5 days a week
Growth Opportunities:
- Expanding skillset and expertise in UX copywriting
- Potential to take on leadership or mentoring roles within the UX team
- Opportunities to work on diverse projects for high-profile clients
ASSUMPTION: This role offers opportunities for professional growth and development within the UX team and the broader agency.
🌍 Location & Work Environment
Office Type: On-site (5 days a week)
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a coastal city in western Canada, known for its mild climate, natural beauty, and vibrant cultural scene
- The office is located in the downtown core, offering easy access to public transportation, restaurants, and amenities
- Vancouver is a multicultural city with a diverse population, providing a rich environment for creative inspiration
Work Schedule: Full-time (40 hours per week, 9:00 AM - 5:00 PM, Monday - Friday)
ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the local team, while the Vancouver location offers a high quality of life and a vibrant cultural scene.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Creative Director or UX team lead to discuss the role and portfolio
- Portfolio review and writing test to evaluate UX copywriting skills
- Final interview with the hiring manager to discuss career goals and make a hiring decision
Key Assessment Areas:
- Writing samples and portfolio quality
- Understanding of UX principles and user-centered design
- Ability to collaborate effectively with designers and strategists
- Problem-solving skills and adaptability to new challenges
Application Tips:
- Tailor your resume and portfolio to highlight your UX copywriting experience and skills
- Prepare examples of your work that demonstrate your ability to create engaging and intuitive copy for complex digital products
- Research Critical Mass and the client roster to show your understanding of the agency's focus and capabilities
ATS Keywords: UX copywriting, user-centered design, digital marketing, advertising services, creative collaboration, strategic brainstorming, campaign development, copy solutions, user experience, user interface, visual communication, marketing principles, advertising principles, project management, web trends, technology
ASSUMPTION: The interview process will focus on evaluating the candidate's UX copywriting skills, cultural fit, and ability to collaborate effectively with the team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch or Figma for UI/UX design
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (Asana, Jira, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the advertising and digital marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Design-driven
- Customer-obsessed
- Relentlessly curious
- Collaborative
- Inclusive
Work Style:
- Creative and strategic thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and proactive
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you comfortable working on multiple projects simultaneously and managing competing priorities?
- Do you have a strong understanding of user-centered design principles and UX best practices?
- Are you able to maintain a high level of attention to detail while working on complex and rapidly evolving copy decks?
ASSUMPTION: Critical Mass values a design-driven, customer-obsessed, and collaborative work environment, with a focus on creativity, adaptability, and results-driven performance.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to new or unfamiliar digital products and systems
- Working in a fast-paced, dynamic agency environment
- Maintaining a high level of quality and consistency across diverse projects and clients
ASSUMPTION: The role may present challenges in managing multiple projects, adapting to new technologies, and maintaining a high level of quality in a fast-paced agency environment.
📈 Similar Roles Comparison
- Unlike other UX copywriter roles, this position requires a higher level of experience and expertise (5-7+ years vs. 3-5 years)
- Critical Mass is a global agency with a strong focus on digital marketing and user experience, offering opportunities to work on diverse projects for high-profile clients
- This role may offer more growth opportunities and career advancement potential than similar roles at smaller agencies or in-house teams
ASSUMPTION: This role offers a unique opportunity to work at a global agency with a strong focus on digital marketing and user experience, providing opportunities to work on diverse projects for high-profile clients and potentially advance one's career.
📝 Sample Projects
- Redesigning the user experience and copy for a major e-commerce platform, improving navigation, checkout process, and overall user satisfaction
- Developing a comprehensive style guide and tone of voice guidelines for a global brand, ensuring consistency across all digital touchpoints
- Collaborating with a cross-functional team to launch a new mobile app, creating engaging and intuitive copy that drives user adoption and retention
ASSUMPTION: These sample projects reflect the range of UX copywriting tasks and responsibilities required for this role, from user experience redesign to brand style guide development and mobile app launches.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the UX department?
- How does Critical Mass approach user research and testing for UX projects?
- What are the biggest challenges facing the UX team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the UX team and the broader agency?
- How does Critical Mass support work-life balance for its employees?
ASSUMPTION: These interview questions aim to assess the team dynamics, work environment, and growth opportunities within the UX team and the broader agency.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your UX copywriting experience and skills, focusing on projects that demonstrate your ability to create engaging and intuitive copy for complex digital products
- Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for Critical Mass
- If applicable, prepare examples of your work that showcase your ability to create engaging and intuitive copy for complex digital products
- Follow up with the Critical Mass Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
