📌 Core Information
🔹 Job Title: Freelance Senior UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Cupertino, California
🔹 Job Type: Freelance
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-7+ years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating closely with creatives and strategists to build intuitive user experiences
- Grasping complex digital products and systems to identify communication challenges
- Creating copy solutions that are brilliant, on-brand, and user-centric
- Complementing writing skills with a strong understanding of visual communication, usability, UI/UX design, and strategy
ASSUMPTION: This role requires a high level of experience and expertise in UX copywriting, with a focus on collaboration and understanding complex digital products.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in a relevant field)
Experience: 5-7+ years experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences
- Keen enthusiasm for and demonstrable understanding of Web trends and technologies
- Strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demand
Preferred Skills: Not specified
ASSUMPTION: The required skills listed are essential for success in this role, and candidates should have a strong background in UX copywriting and related fields.
💰 Compensation & Benefits
Salary Range: $90 - $94 USD per hour (Assumed: Full-time equivalent annual salary would be approximately $187,200 - $195,360)
Benefits: Not specified (Assumed: Standard benefits package for a full-time employee, but may vary for freelancers)
Working Hours: 40 hours per week, with a requirement to work on-site 5 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior UX copywriters. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: Not specified (Assumed: Late 1990s or early 2000s)
Company Description:
- Critical Mass is a global agency providing full-service digital capabilities for leading brands
- They focus on connected digital ecosystems and unparalleled experiences through data, AI, design, media, and tech stacks
- Known for their uncompromising design standards, relentless focus on customers, and ability to work with powerful new technologies
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the advertising industry. They work with a diverse range of clients, providing a variety of services to meet their digital marketing needs.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified (Assumed: Reports directly to the Creative Director or a similar role)
Work Arrangement: On-site, 5 days a week
Growth Opportunities:
- Potential to work on a variety of projects for different clients
- Opportunity to collaborate with and learn from experienced team members
- Possibility to take on more responsibilities or move into a leadership role with experience
ASSUMPTION: This role offers opportunities for professional growth and development within the agency, as well as the chance to work on high-profile projects for well-known brands.
🌍 Location & Work Environment
Office Type: Not specified (Assumed: Modern, collaborative office space)
Office Location(s): Cupertino, California
Geographic Context:
- Cupertino is located in the heart of Silicon Valley, known for its tech industry and innovative culture
- The area offers a mix of urban and suburban living, with easy access to outdoor activities and cultural attractions
- Cupertino has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: 40 hours per week, with a requirement to work on-site 5 days a week
ASSUMPTION: The work environment at Critical Mass is likely to be dynamic, collaborative, and fast-paced, reflecting the agency's focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Talent Acquisition team
- Creative brief or writing test to assess copywriting skills
- In-person or video interview with the Creative Director or a similar role
- Final decision and offer
Key Assessment Areas:
- Writing skills and ability to create engaging copy concepts
- Understanding of UX principles and user-centered design
- Collaboration and communication skills
- Cultural fit and alignment with Critical Mass values
Application Tips:
- Tailor your resume and cover letter to highlight your UX copywriting experience and skills
- Include relevant portfolio pieces or writing samples that demonstrate your ability to create effective copy for digital products
- Prepare for the creative brief or writing test by researching the company and its clients, and practicing your copywriting skills
- Be ready to discuss your approach to UX copywriting and how you incorporate user research and testing into your process
ATS Keywords: UX copywriting, user-centered design, digital products, creative briefs, collaboration, marketing, advertising, agency experience
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' writing skills, UX knowledge, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (Asana, JIRA, Trello)
- UX design tools (Sketch, Figma, Adobe XD)
- Content management systems (CMS)
ASSUMPTION: The tools and technologies required for this role are likely to be standard for the advertising industry, with a focus on creative software and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Inspired: We are passionate about what we do and the impact we make
- Relentless: We push boundaries and never settle for the status quo
- Collaborative: We work together to achieve greatness
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Fast-paced and dynamic
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you comfortable working on multiple projects simultaneously and managing your own time and priorities?
- Do you have a strong understanding of UX principles and user-centered design?
ASSUMPTION: Critical Mass values creativity, collaboration, and a relentless pursuit of excellence. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with diverse teams and stakeholders
- Keeping up with the latest trends and best practices in UX copywriting and digital marketing
ASSUMPTION: The role of a Senior UX Copywriter at Critical Mass is likely to be challenging and demanding, requiring strong time management, communication, and collaboration skills.
📈 Similar Roles Comparison
- This role is similar to other Senior UX Copywriter positions, but may have more focus on collaboration and working with diverse teams
- Unlike some agencies, Critical Mass places a strong emphasis on user-centered design and data-driven decision making
- Career progression in this role may involve moving into a leadership or management position within the agency
ASSUMPTION: This role is similar to other Senior UX Copywriter positions, but the focus on collaboration and user-centered design sets it apart from other agencies in the industry.
📝 Sample Projects
- Redesigning the user experience and copy for an e-commerce website to improve conversion rates
- Creating engaging and on-brand copy for a mobile app to launch a new product or feature
- Developing a comprehensive style guide and tone of voice guidelines for a major brand
ASSUMPTION: These sample projects demonstrate the range of work that a Senior UX Copywriter at Critical Mass might be expected to undertake, from user-centered design and copywriting to brand strategy and guidelines.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the creative process?
- How does Critical Mass approach user research and testing in the UX copywriting process?
- What are the biggest challenges facing the team or the agency currently, and how can this role help address them?
- How does Critical Mass support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your UX copywriting experience and skills, and your alignment with Critical Mass values
- Prepare for the creative brief or writing test by researching the company and its clients, and practicing your copywriting skills
- Be ready to discuss your approach to UX copywriting and how you incorporate user research and testing into your process
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
