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Freelance SEO Manager (Thailand)

Greenpark
Full-time
On-site
Remote
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Freelance SEO Manager (Thailand)

πŸ”Ή Company: Greenpark

πŸ”Ή Location: N/A, N/A (Remote)

πŸ”Ή Job Type: Freelance

πŸ”Ή Category: Marketing & Advertising

πŸ”Ή Date Posted: 2025-05-05

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing SEO activities for various clients
  • Improving the SEO offering of the wider team
  • Developing and executing SEO strategies
  • Managing freelancers and juniors
  • Collaborating with content teams to optimize assets

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team management skills. The ideal candidate will have experience in managing SEO projects and teams, with a strong focus on data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Develop and execute SEO strategy across technical SEO, content (on-page), backlink strategy, etc.

βœ… Manage freelancers and juniors to deliver SEO tasks such as keyword research

βœ… Support content teams to create and optimize assets that align with the SEO strategy

βœ… Build capability and processes to monitor and report on SEO metrics and performance

βœ… Accountability of SEO initiatives, deliverables, timelines, and performance optimization

βœ… Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan

βœ… Track performance and website issues on a regular basis using Analytics and other SEO Tools

βœ… Monitor and align goals with key SEO KPIs and customer engagement KPIs

βœ… Diligence in conducting keyword research and competitor analysis

βœ… Support account managers and communicate the impact of search marketing to clients

βœ… Support new business with proposals and market research

βœ… Formulate SEO data-driven content strategies for Greenpark clients

βœ… Communicate SEO insights and expertise to clients

βœ… Build out decks to support strategic search optimization consulting

βœ… Manage, create, and summarize monthly SEO reports

βœ… Support all SEO activity

βœ… Manage internal linking and outreach tasks to further boost the site performance

βœ… Manage and validate SEO Specialists and freelancer outputs to meet highest standards

βœ… Maintain a close watch over the new Google guidelines and updates

βœ… Review articles created for SEO quality assurance

βœ… Recommend relevant content optimizations for best impact

βœ… Supporting Head of Search and Managing Director APAC on new business requirements and larger projects

βœ… When required, manage time and quality of freelancers and junior members of staff

βœ… Liaise with project management team to improve processes and resource management

βœ… Involving in keyword selection and audience targeting

βœ… To log SEO timesheets regularly

βœ… Integrate SEO and PPC strategies for budget efficiencies and to boost performance

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders. The ideal candidate will have experience in managing SEO projects and teams, with a strong focus on data-driven decision making and strategic thinking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in SEO, with at least 3 years in a management role

Required Skills:

  • Proven experience in SEO strategy development and execution
  • Strong technical SEO skills
  • Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics)
  • Excellent project management skills
  • Strong communication and stakeholder management skills
  • Fluency in English

Preferred Skills:

  • Experience with PPC and social media marketing
  • Familiarity with content management systems (CMS)
  • Knowledge of Thai language

ASSUMPTION: The ideal candidate will have a proven track record in SEO strategy development and execution, with strong technical skills and experience managing teams. Familiarity with the Thai language and local market trends would be an asset.

πŸ’° Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (based on experience and market rates for freelance SEO managers in Thailand)

Benefits:

  • Flexible working hours
  • Remote work arrangement
  • Opportunity to work with a global client portfolio
  • Competitive compensation package

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market rates for freelance SEO managers in Thailand. The actual compensation package may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Greenpark is a global, award-winning digital agency specializing in omnichannel search and social content, enabled by latest tech and AI innovations, to connect with consumers where it matters most.

Company Size: Medium (201-500 employees)

Founded: 2015

Company Description:

  • Greenpark specializes in creating amazing content that people and algorithms love
  • The company works with a global client portfolio, including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more
  • Greenpark has 6 hub offices in London, New York, Cape Town, Singapore, Jakarta, and SΓ£o Paulo
  • The company is guided by its value mantra 'We Strive Acting Together With Kindness'

Company Specialties:

  • Content Development
  • SEO Optimization
  • Advertising
  • Digital Marketing
  • Editorial
  • Social Media
  • Social Listening
  • Content Marketing
  • Brand Publishing
  • Content Strategy
  • Audience Engagement
  • Analytics
  • Data & Insights
  • Strategy
  • Tech
  • Creative
  • Content Hubs
  • Creative Production
  • Digital PR
  • AI Content
  • Website Development
  • Generative-AI
  • Social search
  • AI search
  • Omnichannel search
  • and SEO

Company Website: https://greenpark.digital/

ASSUMPTION: Greenpark is a well-established digital agency with a strong global presence and an impressive client portfolio. The company's focus on creating amazing content that people and algorithms love sets it apart in the industry.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Freelance SEO Manager will report directly to the Head of Search and Innovation APAC

Work Arrangement: Remote OK (with the possibility of occasional travel for client meetings)

Growth Opportunities:

  • Potential to take on larger projects and lead teams as the SEO offering grows
  • Opportunity to work with a global client portfolio and gain exposure to diverse industries
  • Chance to contribute to the development of Greenpark's SEO product offering and long-term growth strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on larger projects, lead teams, and contribute to the development of Greenpark's SEO product offering.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel for client meetings)

Office Location(s): N/A (remote work arrangement)

Geographic Context:

  • Thailand has a growing digital marketing industry, with a strong focus on SEO and content marketing
  • The country has a young and tech-savvy population, with a high level of internet penetration
  • Thailand's digital marketing industry is expected to grow at a CAGR of 10.5% from 2021 to 2026

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The remote work arrangement for this role allows for a flexible work-life balance and the opportunity to work from anywhere in Thailand. The country's growing digital marketing industry and young, tech-savvy population provide a strong foundation for SEO success.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Hiring Manager
  • Technical SEO assessment
  • Final interview with the Head of Search and Innovation APAC
  • Background check and offer

Key Assessment Areas:

  • SEO strategy development and execution
  • Technical SEO skills
  • Project management and stakeholder communication
  • Cultural fit with Greenpark's value mantra 'We Strive Acting Together With Kindness'

Application Tips:

  • Tailor your resume and cover letter to highlight your SEO strategy development and execution experience
  • Include specific examples of your SEO achievements and the impact you've made on previous projects
  • Demonstrate your understanding of Greenpark's value proposition and how your skills align with the company's mission

ATS Keywords: SEO strategy, technical SEO, project management, stakeholder communication, cultural fit, Greenpark, digital marketing, Thailand, remote work

ASSUMPTION: The application process for this role is designed to assess the candidate's SEO strategy development and execution skills, as well as their cultural fit with Greenpark's value mantra. Tailoring your application to highlight these key areas will increase your chances of success.

πŸ› οΈ Tools & Technologies

  • SEMrush
  • Ahrefs
  • Google Analytics
  • Google Search Console
  • SEO tools (e.g., Screaming Frog, DeepCrawl, etc.)
  • Content management systems (e.g., WordPress, Drupal, etc.)
  • Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The ideal candidate will have experience with a wide range of SEO tools and content management systems, as well as strong project management skills.

πŸ‘” Cultural Fit Considerations

Company Values:

  • We Strive Acting Together With Kindness
  • We are a global team with a local touch
  • We are curious and always learning
  • We are agile and adaptable
  • We are passionate about our work

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering excellence
  • Adaptable and able to work in a fast-paced environment
  • Strong communication and stakeholder management skills

Self-Assessment Questions:

  • How do you align with Greenpark's value mantra 'We Strive Acting Together With Kindness'?
  • How do you approach working in a remote, global team with a local touch?
  • How do you stay curious and keep learning in a fast-paced digital marketing environment?

ASSUMPTION: Greenpark's value mantra and collaborative work style require candidates who are not only skilled in SEO but also align with the company's culture and values. Assessing your cultural fit with Greenpark's work style is an essential part of the interview process.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Keeping up with the latest SEO trends and algorithm updates
  • Working in a remote, global team with varying time zones
  • Occasional travel for client meetings

ASSUMPTION: The Freelance SEO Manager role presents unique challenges, such as managing multiple projects and stakeholders, staying up-to-date with SEO trends, and working in a remote, global team. Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional in-house SEO roles, this freelance position offers more flexibility and the opportunity to work with a diverse range of clients
  • However, freelancing may also come with less job security and benefits compared to full-time, in-house positions
  • Career progression in this role may be more dependent on individual project success and client relationships rather than a structured career path

ASSUMPTION: While this freelance SEO Manager role offers unique benefits and challenges, it is essential to understand the differences between freelancing and traditional in-house SEO roles. Candidates should carefully consider their career goals and preferences before applying.

πŸ“ Sample Projects

  • Developing and executing an SEO strategy for a global e-commerce client to improve organic traffic and conversions
  • Managing a team of freelancers to conduct keyword research and competitor analysis for a B2B tech company
  • Collaborating with content teams to optimize assets and improve search visibility for a multinational financial services firm

ASSUMPTION: The ideal candidate will have experience in managing SEO projects and teams, with a strong focus on data-driven decision making and strategic thinking. Familiarity with the Thai language and local market trends would be an asset.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does Greenpark support the professional development of its freelance SEO managers?
  • What are the most challenging SEO projects Greenpark has worked on recently, and how were they approached?
  • How does Greenpark measure the success of its SEO initiatives, and how is this communicated to clients?
  • What is the typical workload and work-life balance for this role?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the expectations and requirements of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your SEO strategy development and execution experience
  • Include specific examples of your SEO achievements and the impact you've made on previous projects
  • Demonstrate your understanding of Greenpark's value proposition and how your skills align with the company's mission
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.