Freelance Social Media Content Creator

📌 Core Information

🔹 Job Title: Freelance Social Media Content Creator

🔹 Company: OUAI

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Temporary

🔹 Category: Marketing & Communications

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2-3 times per week in-office)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging short-form content for TikTok and Instagram
• Staying ahead of TikTok trends and cultural moments
• Collaborating with the social team to deliver on cross-functional goals
• Executing end-to-end video production and analyzing content performance

ASSUMPTION: This role requires a strong understanding of social media platforms, particularly TikTok, and the ability to create engaging, on-brand content quickly.

📋 Key Responsibilities

✅ Conceptualize and create engaging, original short-form content for TikTok and Instagram

✅ Stay informed about TikTok trends, challenges, and cultural moments

✅ Collaborate with the social team to understand campaign goals and messaging

✅ Execute end-to-end video production, including filming, editing, and sound design

✅ Experiment with different video styles, techniques, and formats

✅ Analyze content performance metrics and adapt content strategies

ASSUMPTION: This role requires strong visual and storytelling skills, as well as comfort appearing on camera.

🎯 Required Qualifications

Experience: 2+ years in social media content creation, with a strong emphasis on TikTok and video content

Required Skills:

• Proven track record of social content creation, with an emphasis on TikTok and video content
• Strong visual and storytelling skills
• Ability to leverage third-party editing apps in content creation
• Comfort with appearing on camera and behind-the-scenes (BTS) in social content

Preferred Skills:

• Experience with specific editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Knowledge of social media analytics tools

ASSUMPTION: Candidates with experience in the beauty or lifestyle industry may have an advantage.

💰 Compensation & Benefits

Salary Range: $30 - $35 per hour (based on experience)

Benefits:

• Flexible, trust-based work culture
• Opportunities for growth and collaboration within a creative team

Working Hours: Full-time (40 hours per week), with regular in-office presence (2-3 times per week)

ASSUMPTION: The salary range is based on industry standards for similar roles in Los Angeles.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, specifically hair care and lifestyle products

Company Size: 51-200 employees

Founded: 2015

Company Description:

• OUAI is a line of hair, body, and fragrance products that are cruelty-, paraben-, & sulfate-free, safe for color-treated hair, and packed with good-for-you ingredients
• OUAI is committed to community, inclusivity, and diversity, seeking to create positive change through its products, services, and community initiatives
• OUAI's culture is driven by its brand ethos—fun, purposeful, and approachable—and its 5 Culture Codes

Company Specialties:

• Hair Care and Lifestyle

Company Website: http://theouai.com

ASSUMPTION: OUAI's commitment to community and diversity may provide opportunities for applicants from diverse backgrounds.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and collaboration within the creative team

Reporting Structure: This role reports directly to the Social Media Manager

Work Arrangement: Hybrid, with regular in-office presence (2-3 times per week)

Growth Opportunities:

• Expanding creative skills and knowledge within the social media and content creation field
• Potential for full-time employment or increased responsibilities

ASSUMPTION: This role may provide opportunities for growth within the company, as OUAI values internal promotions and career development.

🌍 Location & Work Environment

Office Type: Creative and collaborative office environment

Office Location(s): 5750 Wilshire Blvd, Los Angeles, California 90036, US

Geographic Context:

• Los Angeles is a major city with a diverse population and vibrant cultural scene
• The office is located in the Miracle Mile district, near museums, parks, and other attractions
• Los Angeles offers a range of housing options and neighborhoods to suit different preferences and budgets

Work Schedule: Full-time (40 hours per week), with regular in-office presence (2-3 times per week)

ASSUMPTION: The work environment at OUAI is flexible, trust-based, and collaborative, with a strong emphasis on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video call interview
• In-person or virtual creative challenge
• Final interview with the Social Media Manager and/or other team members

Key Assessment Areas:

• Creativity and originality
• Understanding of TikTok trends and cultural moments
• Storytelling and visual skills
• Adaptability and problem-solving

Application Tips:

• Highlight relevant experience and achievements in social media content creation
• Include a portfolio or examples of your work, with a focus on TikTok and video content
• Tailor your resume and cover letter to emphasize your understanding of OUAI's brand and values
• Prepare for the creative challenge by brainstorming engaging content ideas that align with OUAI's brand and objectives

ATS Keywords: TikTok, Instagram, social media content creation, video production, storytelling, editing, trend analysis, collaboration, creativity, attention to detail, engagement strategies, visual content, cultural awareness, content strategy, brand alignment, camera presence

ASSUMPTION: The application process at OUAI is designed to assess candidates' creativity, originality, and understanding of the brand, as well as their ability to work collaboratively within a team.

🛠️ Tools & Technologies

• TikTok, Instagram, and other social media platforms
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Social media analytics tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• We aren’t afraid to go first.
• We don’t compete, we collaborate.
• We ask questions to find the best answers.
• We keep it real, no matter what.
• We work hard and live well.

Work Style:

• Flexible and adaptable
• Collaborative and team-oriented
• Innovative and creative

Self-Assessment Questions:

• Do you align with OUAI's brand ethos and Culture Codes?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong understanding of TikTok trends and cultural moments?

ASSUMPTION: OUAI values candidates who are creative, adaptable, and aligned with the company's brand and values.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing creativity and brand guidelines in content creation
• Managing multiple projects and deadlines
• Adapting to a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is unique in its focus on TikTok and video content for a lifestyle brand
• Similar roles may be found in marketing agencies or other lifestyle brands, but may not have the same emphasis on TikTok or the same company culture
• Career paths may include progression to Social Media Manager, Content Strategist, or other creative leadership roles

ASSUMPTION: This role offers a unique opportunity to gain experience in social media content creation for a lifestyle brand, with potential for growth and development within the company.

📝 Sample Projects

• Creating a TikTok series showcasing OUAI's hair care products in action
• Developing an Instagram campaign to launch a new product line
• Producing a behind-the-scenes video series featuring OUAI's founders and team members

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of content they may be creating in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall social media strategy for OUAI?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does OUAI support the professional development and growth of its employees?
• What is the team structure like, and how does this role collaborate with other departments?
• How does OUAI approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, and to assess whether the position is a good fit for their career goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and understanding of OUAI's brand and values
• Prepare for the creative challenge by brainstorming engaging content ideas that align with OUAI's brand and objectives
• Follow up with the hiring manager after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.