Freelance Social Media Content Creator

OUAI

Full-time

On-site

Los Angeles, California, United States

📱 Social Media Marketing

📌 Core Information

🔹 Job Title: Freelance Social Media Content Creator

🔹 Company: OUAI

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Temporary

🔹 Category: Social Media & Content Creation

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2-3 days per week in-office)

🚀 Job Overview

Key aspects of this role include:

Creating engaging and original short-form content for TikTok and Instagram, aligning with OUAI's brand DNA and objectives.
Staying ahead of TikTok trends and cultural moments to implement relevant and timely content into the social strategy.
Collaborating closely with the social team to understand campaign goals and messaging, translating them into visual narratives.
Executing end-to-end video production, including filming, editing, and sound design to deliver high-quality content that drives awareness and engagement.
Analyzing content performance metrics, insights, and adapting content strategies to drive engagement and growth.

ASSUMPTION: This role requires a strong understanding of social media trends, a creative eye for storytelling, and the ability to work collaboratively within a team to achieve business objectives.

📋 Key Responsibilities

✅ Conceptualize and create engaging and original short-form content for TikTok and Instagram that aligns with the brand's DNA, voice, and objectives.

✅ Stay ahead of TikTok trends, challenges, and cultural moments to implement relevant and timely content into the social strategy.

✅ Collaborate closely with the social team to understand campaign goals and messaging, translating them into visual narratives.

✅ Execute end-to-end video production, including filming, editing, and sound design to deliver high-quality content that drives awareness and engagement.

✅ Experiment with different video styles, techniques, and formats to keep content fresh and appealing to diverse audiences.

✅ Analyze content performance metrics, insights, and adapt content strategies to drive engagement and growth.

ASSUMPTION: This role requires strong visual and storytelling skills, an eye for detail, and the ability to capture attention quickly. Comfort with appearing on camera and using third-party editing apps is also essential.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in a relevant field)

Experience: 2+ years of experience in social media content creation, with a strong emphasis on TikTok and video content

Required Skills:

Proven track record of social content creation, with an emphasis on TikTok and video content
Strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly
Ability to leverage third-party editing apps in content creation
Comfort with appearing on camera and BTS in social content

Preferred Skills:

Experience with social media analytics tools
Knowledge of hair care and beauty industry trends

ASSUMPTION: A background in video production, social media management, or a related field is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $30 - $35 per hour (Based on experience)

Benefits:

Flexible work arrangement (Hybrid)
Opportunity to work with a leading hair care and lifestyle brand
Exposure to a creative and collaborative work environment

Working Hours: Full-time (40 hours per week), with 2-3 days per week required in-office

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Benefits may vary based on the specific terms of the freelance agreement.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Cosmetics (Hair Care and Lifestyle)

Company Size: 51-200 employees (Small to Medium-sized company)

Founded: 2015

Company Description:

OUAI is a line of hair, body, and fragrance products that are cruelty-, paraben-, and sulfate-free, safe for color-treated hair, and packed with good-for-you ingredients.
The company is committed to community, inclusivity, and diversity, seeking to create positive change in society through its products, services, and community initiatives.
OUAI's culture is driven by its brand ethos—fun, purposeful, and approachable—and its 5 Culture Codes.

Company Specialties:

Hair Care and Lifestyle

Company Website: http://theouai.com

ASSUMPTION: OUAI is a social-first lifestyle brand that aims to break the mold beyond traditional hair care content. Applicants should be comfortable with a fast-paced, creative environment and have a strong understanding of social media trends and cultural moments.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Social Media Manager.

Work Arrangement: Hybrid (2-3 days per week in-office)

Growth Opportunities:

Potential for full-time employment or long-term freelance opportunities based on performance.
Exposure to a wide range of social media platforms and content creation techniques.
Opportunity to work with a diverse and creative team in a dynamic industry.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a significant impact on the company's social media presence.

🌍 Location & Work Environment

Office Type: Creative, collaborative workspace

Office Location(s): 5750 Wilshire Blvd, Los Angeles, California 90036, US

Geographic Context:

Los Angeles is a vibrant and diverse city with a thriving entertainment and tech industry.
The office is located in the Miracle Mile district, close to museums, parks, and public transportation.
The area offers a mix of urban and suburban living, with various neighborhoods to choose from.

Work Schedule: Full-time (40 hours per week), with 2-3 days per week required in-office

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

Initial screening call to discuss the role and assess cultural fit.
Creative challenge or test to evaluate content creation skills.
Final interview with the Social Media Manager and/or other team members.

Key Assessment Areas:

Creativity and storytelling skills
Understanding of TikTok trends and social media algorithms
Collaboration and communication skills
Adaptability and problem-solving skills

Application Tips:

Highlight your experience with TikTok and video content creation.
Include a portfolio or examples of your work that demonstrate your creativity and storytelling skills.
Tailor your resume and cover letter to emphasize your relevant skills and experience.
Prepare for the creative challenge or test by brainstorming engaging content ideas that align with OUAI's brand and objectives.

ATS Keywords: Social Media Content Creator, TikTok, Video Production, Storytelling, Editing, Engagement Strategies, Content Strategy, Cultural Awareness, Attention to Detail, Creative Thinking, Brand Alignment, Camera Presence

ASSUMPTION: The interview process for this role is likely to be creative and hands-on, focusing on the candidate's ability to generate engaging content and align with OUAI's brand and objectives.

🛠️ Tools & Technologies

TikTok
Instagram
Video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)

ASSUMPTION: The candidate should be comfortable using social media platforms, video editing software, and other relevant tools to create engaging content and analyze performance metrics.

👔 Cultural Fit Considerations

Company Values:

Fun
Purposeful
Approachable

Work Style:

Collaborative
Creative
Adaptable

Self-Assessment Questions:

Do you thrive in a fast-paced, creative environment?
Are you comfortable appearing on camera and creating engaging content?
Do you have a strong understanding of social media trends and cultural moments?

ASSUMPTION: Applicants should be comfortable working in a dynamic, creative environment and have a strong understanding of social media trends and cultural moments to align with OUAI's brand and objectives.

⚠️ Potential Challenges

Keeping up with the fast-paced nature of social media trends and algorithms.
Balancing in-office collaboration with remote work responsibilities.
Managing multiple projects and deadlines simultaneously.
Adapting to a creative and sometimes unpredictable work environment.

ASSUMPTION: These challenges can be overcome by strong communication, time management, and adaptability skills, as well as a passion for social media content creation.

📈 Similar Roles Comparison

This role differs from traditional social media manager positions in its focus on video content creation and TikTok trends.
Compared to other content creation roles, this position offers a unique opportunity to work with a leading hair care and lifestyle brand in a dynamic and creative environment.
Career paths for this role may include advancement to Social Media Manager, Content Strategist, or other related positions within the marketing or creative departments.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

Creating a series of TikTok videos showcasing OUAI's hair care products and their benefits.
Developing an Instagram campaign that highlights OUAI's commitment to community, inclusivity, and diversity.
Producing a behind-the-scenes video series that gives followers an exclusive look into OUAI's creative process and company culture.

ASSUMPTION: These sample projects demonstrate the creative and collaborative nature of the role and the opportunity to make a significant impact on OUAI's social media presence.

📝 Key Questions to Ask During Interview

How does this role fit into the overall marketing strategy for OUAI?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does OUAI support the growth and development of its employees?
What are the most rewarding and challenging aspects of working in this role and at OUAI?
How does OUAI measure the success of its social media campaigns, and how will my performance be evaluated?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding OUAI's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant skills and experience with TikTok, video content creation, and social media trends.
Prepare a portfolio or examples of your work that demonstrate your creativity, storytelling skills, and understanding of OUAI's brand and objectives.
Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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