Freelance Social Media Contractor – Path Vacations

📌 Core Information - Job Title: Freelance Social Media Contractor – Path Vacations - Company: Path Resorts - Location: Lakes Region, New Hampshire (Local candidates only) - Job Type: Part-Time, Hybrid (Remote + On-Site) - Category: Marketing & Communications - Date Posted: April 24, 2025 - Experience Level: 2-5 years (Mid-level) - Remote Status: On-site with remote work options 🚀 Job Overview Path Vacations is seeking a creative and passionate Freelance Social Media Contractor to support our marketing team and grow our brand presence across various social media platforms. This role involves capturing engaging content at our beautiful resort locations and managing our social media channels. Key aspects of this role include: - Content creation and management - Platform-specific optimization - Audience engagement and communication - Performance tracking and strategy development ASSUMPTION: This role requires a local candidate with a strong understanding of social media trends and a creative eye for capturing engaging content. 📋 Key Responsibilities ✅ Content Creation & Management - Capture high-quality photos and videos at all three resort locations - Produce creative, platform-optimized content for Facebook, Instagram, TikTok, Threads, Pinterest, xAI, and YouTube - Draft captions, schedule posts, and manage publishing calendars using tools like Canva, CapCut, and Meta Business Suite ✅ Audience Engagement - Engage with followers by responding to comments and messages in a timely and professional manner - Monitor and analyze performance metrics to identify trends and opportunities for growth ✅ Collaboration & Reporting - Attend monthly in-person check-ins at Steele Hill Resort with our Marketing team to discuss performance, gather feedback, and plan future content - Track performance metrics and suggest creative ways to increase engagement ASSUMPTION: This role requires strong communication and time management skills, as well as the ability to work independently and collaboratively. 🎯 Required Qualifications Education & Experience - Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) - 2-5 years of experience in social media management or a related role Required Skills - Based in or near the Lakes Region of NH - Skilled in short-form video creation (Reels, TikTok) and photography - Solid grasp of social trends, platform features, and audience engagement - Experience with tools like Canva, CapCut, and Meta Business Suite - Strong communication and time management skills - Prior experience managing or supporting social media for a brand or organization Preferred Skills - Familiarity with the Lakes Region of NH and local attractions - Experience with performance metrics and analytics tools - Knowledge of the hospitality industry ASSUMPTION: Candidates with experience in the hospitality industry or local knowledge may have an advantage in this role. 💰 Compensation & Benefits Salary Range: $1,000-$1,600/month based on experience and agreed scope (approx. 10-15 hours/week) Benefits: - Flexible, hybrid schedule - Beautiful resort backdrops for content creation - Collaborate with a fun and supportive marketing team - Make a direct impact on the growth of a thriving local brand Working Hours: Approximately 10-15 hours per week, with flexible scheduling and the ability to work remotely outside of content capture. ASSUMPTION: The salary range is estimated based on industry standards for freelance social media contractors with similar experience levels in the New England region. 📌 Applicant Insights 🔍 Company Context Industry: Hospitality - Path Resorts represents three generations of family business dedicated to showcasing the natural beauty of New Hampshire’s Lakes Region through an independently-minded hospitality offering. Company Size: Small (51-200 employees) - Path Resorts provides a unique and personalized work environment, with the opportunity to make a significant impact on the company's growth and success. Founded: The company's history spans three generations, with a strong commitment to family values and local community engagement. Company Description: - Path Resorts offers three unique and complementary hotels, providing a full spectrum of possibilities for your ideal getaway. - The company aims to provide a consistent, dependable vacation partner, encouraging visitors to "choose the road less traveled." Company Specialties: - Independent hospitality offerings - Destination marketing and branding - Local community engagement and partnerships Company Website: pathresorts.com ASSUMPTION: Path Resorts' focus on independent hospitality and local community engagement creates a unique work environment that values creativity, personal connections, and a strong sense of place. 📊 Role Analysis Career Level: Mid-level Marketing & Communications Professional - This role offers the opportunity to grow and develop marketing skills in a hands-on, creative environment. Reporting Structure: This role reports directly to the Marketing team at Path Resorts, with regular check-ins to discuss performance, gather feedback, and plan future content. Work Arrangement: Hybrid (Remote + On-Site) - This role requires regular on-site visits to capture content at the company's resort locations, with the flexibility to work remotely for other tasks. Growth Opportunities: - Develop and refine social media strategies to drive engagement and growth - Collaborate with a supportive marketing team to learn and grow professionally - Gain experience in the hospitality industry and destination marketing ASSUMPTION: This role offers the opportunity to grow and develop marketing skills in a dynamic and creative environment, with the potential for long-term career growth within the company. 🌍 Location & Work Environment Office Type: Hybrid (Remote + On-Site) - This role requires regular on-site visits to capture content at the company's resort locations, with the flexibility to work remotely for other tasks. Office Location(s): - Steele Hill Resort, Sanbornton, NH - The Summit Resort, Laconia, NH - Center Harbor Inn, Center Harbor, NH Geographic Context: - The Lakes Region of New Hampshire is known for its natural beauty, with numerous lakes, mountains, and historic attractions. - The region offers a high quality of life, with easy access to outdoor recreation, cultural attractions, and a strong sense of community. Work Schedule: Flexible, with approximately 10-15 hours per week dedicated to content creation, management, and engagement. Regular monthly check-ins are required at Steele Hill Resort. ASSUMPTION: The flexible work schedule and beautiful resort backdrops create an ideal work-life balance for the right candidate. 💼 Interview & Application Insights Typical Process: 1. Submit your resume, a brief note about why you're a great fit, and links to any relevant social media work or portfolios to mzecevic@pathresorts.com. 2. Initial screening and phone/Zoom interview to discuss your experience, skills, and fit for the role. 3. Final interview with the Marketing team to discuss your creative vision and plans for growing Path Vacations' social media presence. Key Assessment Areas: - Social media management and content creation skills - Understanding of social media trends and platform features - Communication and time management skills - Alignment with Path Resorts' brand and values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Include links to your social media profiles and any relevant work samples or portfolios. - Be prepared to discuss your creative vision for growing Path Vacations' social media presence and engagement. ATS Keywords: Social media management, content creation, photography, video editing, audience engagement, communication, time management, social trends, platform features, Canva, CapCut, Meta Business Suite, creative storytelling, brand marketing, performance metrics, engagement strategies ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's skills, experience, and fit for the position. 🛠️ Tools & Technologies - Canva - CapCut - Meta Business Suite - Adobe Creative Suite (Photoshop, Premiere Pro) - optional, but preferred ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates with experience using them will have an advantage. 👔 Cultural Fit Considerations Company Values: - Independent hospitality offerings - Local community engagement and partnerships - Creativity and personal connections Work Style: - Collaborative and supportive team environment - Flexible and adaptable to changing priorities and deadlines - Strong communication and time management skills Self-Assessment Questions: 1. How do you align with Path Resorts' independent hospitality offerings and commitment to local community engagement? 2. How do you approach creative content creation and storytelling for social media platforms? 3. How do you manage your time and prioritize tasks in a flexible work environment? ASSUMPTION: Candidates who share Path Resorts' values and work style will be well-suited to this role and thrive in the company's unique work environment. ⚠️ Potential Challenges - Balancing on-site content capture with remote work responsibilities - Managing multiple social media platforms and content formats - Keeping up with rapidly changing social media trends and algorithms ASSUMPTION: These challenges can be overcome with strong communication, time management, and a commitment to continuous learning and adaptation. 📈 Similar Roles Comparison - Freelance Social Media Manager (Similar role, but may not require on-site content capture) - Marketing Coordinator (Similar responsibilities, but may not focus exclusively on social media) - Content Creator (Similar skills, but may not involve social media management or engagement) ASSUMPTION: This role offers a unique blend of content creation, social media management, and engagement responsibilities, with the opportunity to grow and develop marketing skills in a dynamic and creative environment. 📝 Sample Projects 1. Develop and execute a social media campaign to promote a special event or promotion at one of Path Resorts' locations. 2. Create a series of short, engaging videos showcasing the unique features and amenities of each resort location. 3. Design and implement a user-generated content (UGC) campaign to encourage guests to share their experiences at Path Resorts on social media. ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of this role, with a focus on driving engagement and growth for Path Vacations' social media presence. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for Path Resorts? 2. What are the key performance indicators (KPIs) for success in this role, and how will they be tracked and measured? 3. How does the Marketing team collaborate and communicate with other departments within the company? 4. What opportunities are there for professional growth and development within the company? 5. How does Path Resorts support work-life balance for its employees? ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the opportunities for growth and development. 📌 Next Steps for Applicants To apply for this position: 1. Submit your resume, a brief note about why you're a great fit, and links to any relevant social media work or portfolios to mzecevic@pathresorts.com. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Include links to your social media profiles and any relevant work samples or portfolios. 4. Prepare for your interview by researching Path Resorts, familiarizing yourself with the role and its responsibilities, and thinking about how your skills and experience make you a strong fit for the position. 5. Follow up after your interview to express your appreciation for the opportunity and reiterate your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.