GEN PLUS Group logo

Freelance Social Media Copywriter - English

GEN PLUS Group
Full-time
Remote
Worldwide
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Freelance Social Media Copywriter - English

πŸ”Ή Company: GEN PLUS Group

πŸ”Ή Location: Dubai, United Arab Emirates (Remote)

πŸ”Ή Job Type: Freelance, Temporary

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Yes

πŸš€ Job Overview

Key aspects of this role include:

  • Creating clear and concise copy for ads, publications, and websites
  • Collaborating with teams to develop campaign ideas and cross-platform tactics
  • Managing multiple projects and ensuring timely completion
  • Supporting the Social Media team and presenting work to clients

ASSUMPTION: This role requires strong writing skills, creativity, and the ability to work well within a team. It's ideal for a self-motivated individual who can manage their time effectively and meet deadlines.

πŸ“‹ Key Responsibilities

βœ… Demonstrate first-class execution of innovative and effective communication across multiple industries, markets, and media

βœ… Analyze problems, anticipate consequences, and eliminate obstacles to successfully complete projects

βœ… Quick with wit, gives options, builds on humor within the work, and finds unexpected ways to say straight copy

βœ… Be versed in creating copy for multiple channels including offline, digital, and social media

βœ… Support the Social Media team to concept, write, present, and defend work while addressing client needs

βœ… Collaborate with design and art direction partners, able to think both art and copy and give opinions and ideas on both

βœ… Proactively research and pursue ideas for professional development

βœ… Participate in new business pitches and represent our creative capabilities

βœ… Remain current on industry trends, pop culture, and technology

ASSUMPTION: The role requires a strong understanding of various media platforms and the ability to adapt writing styles accordingly. It also involves working closely with other teams to ensure projects are completed successfully.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field

Experience: Proven experience as a copywriter or in a related role

Required Skills:

  • Excellent writing, editing, and proofreading skills
  • Knowledge of online content strategy and creation
  • Experience with SEO
  • Strong research skills and creativity
  • Collaborative spirit
  • Excellent time-management and organizational skills

Preferred Skills:

  • Experience with content calendars
  • Fluency in additional languages

ASSUMPTION: While a degree in a related field is preferred, the company may consider candidates with equivalent experience and a strong portfolio.

πŸ’° Compensation & Benefits

Salary Range: AUD 25-40 per hour (Based on industry standards for freelance copywriters in the UAE)

Benefits:

  • Flexible working hours
  • Opportunity to work with a global agency

Working Hours: Flexible, with a focus on delivering projects on time

ASSUMPTION: The salary range is an estimate based on industry standards for freelance copywriters in the UAE. The actual salary may vary depending on the candidate's experience and the project's scope.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 201-500 employees (Mid-size)

Founded: 2018 (Estimated, based on LinkedIn data)

Company Description:

  • GEN PLUS Group is a global independent group of agencies delivering meaningful impact to brands, businesses, and people through holistic communications
  • Their unique formula combines strategic communications, content creation, talent representation, and innovation under one banner
  • They believe in the transformative power of 'GEN Plus', taking every endeavor a step further to exceed expectations and forge connections

Company Specialties:

  • Advertising
  • Public Relations
  • Marketing
  • Talent Representation
  • Content Creation

Company Website: https://www.plusgroup.agency/

ASSUMPTION: GEN PLUS Group is a mid-sized agency with a global presence, offering a range of advertising and marketing services. They value creativity, innovation, and collaboration.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Social Media team

Work Arrangement: Freelance, with flexible working hours and a focus on project delivery

Growth Opportunities:

  • Potential to work on diverse projects across various industries
  • Opportunity to collaborate with a global team and gain international experience
  • Possibility to take on more responsibilities and advance within the company

ASSUMPTION: This role offers growth opportunities through exposure to diverse projects and collaboration with a global team. However, career progression may be limited due to the freelance nature of the position.

🌍 Location & Work Environment

Office Type: Remote (with global offices in London, Dubai, Riyadh, and Athens)

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

  • Dubai is a multicultural city with a thriving business environment
  • The UAE has a strong focus on innovation and technology, offering opportunities for growth and learning
  • The time zone is GMT+4, which may require some flexibility in working hours for international collaboration

Work Schedule: Flexible, with a focus on delivering projects on time

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a global team. However, it requires strong self-motivation and time management skills.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening
  • Writing test or assignment
  • Final interview with the Social Media team

Key Assessment Areas:

  • Writing skills and creativity
  • Understanding of social media platforms and content strategy
  • Collaboration and communication skills
  • Problem-solving and time management skills

Application Tips:

  • Tailor your resume and cover letter to highlight your writing skills and relevant experience
  • Include a portfolio or writing samples that demonstrate your versatility and creativity
  • Prepare for a writing test or assignment by researching the company and its clients
  • Show enthusiasm for the role and the company's mission during the interview

ATS Keywords: Copywriter, Social Media, Content Creation, Advertising, Marketing, SEO, Collaboration, Time Management, Project Delivery

ASSUMPTION: The application process may involve a writing test or assignment to assess the candidate's skills and fit for the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
  • SEO tools (SEMrush, Ahrefs, Google Keyword Planner)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and Google Workspace for collaboration and project management. Familiarity with social media platforms and SEO tools is also essential.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Grit: Embracing challenges and persevering through obstacles
  • Ambition: Pursuing excellence and continuous growth
  • Expertise: Delivering high-quality work and staying current in the industry
  • Disruption: Innovating and challenging the status quo
  • Collaboration: Working together to achieve common goals

Work Style:

  • Self-motivated and proactive
  • Adaptable and versatile
  • Collaborative and team-oriented
  • Creative and innovative

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working independently and managing your time effectively?
  • Do you enjoy collaborating with others and contributing to a team's success?
  • Are you passionate about staying current with industry trends and pop culture?

ASSUMPTION: GEN PLUS Group values candidates who are self-motivated, adaptable, and collaborative. They seek individuals who are passionate about their work and committed to delivering high-quality results.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting writing styles to suit various clients and platforms
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Collaborating with a global team across different time zones

ASSUMPTION: The role may present challenges in managing multiple projects and working with a global team. Strong time management and communication skills are essential to overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • Unlike in-house roles, this position offers the flexibility to work on diverse projects across various industries
  • However, it may not provide the same level of job security or career progression as a full-time position
  • This role is ideal for candidates seeking short-term or project-based work, with the opportunity to gain international experience

ASSUMPTION: This role offers unique opportunities and challenges compared to in-house positions. It is well-suited for candidates seeking flexible, project-based work with a global agency.

πŸ“ Sample Projects

  • Creating engaging social media content for a fashion brand's international campaign
  • Developing a content calendar for a tech company's blog and social media channels
  • Writing SEO-optimized copy for a travel agency's website and blog

ASSUMPTION: The role involves a variety of projects, from creating engaging social media content to developing content strategies and writing SEO-optimized copy.

❓ Key Questions to Ask During Interview

  • Can you describe the typical projects I would be working on in this role?
  • How does this role fit into the overall structure of the Social Media team?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for remote employees?
  • Can you provide examples of successful campaigns or projects that the team has worked on?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company. It also provides an opportunity to assess the company culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your writing skills and relevant experience
  • Prepare a portfolio or writing samples that demonstrate your versatility and creativity
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.