Freelance Social Media Copywriter - English

📌 Core Information

🔹 Job Title: Freelance Social Media Copywriter - English

🔹 Company: GEN PLUS Group

🔹 Location: Dubai, United Arab Emirates (Remote)

🔹 Job Type: Freelance, Temporary

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Creating clear and concise copy for ads, publications, and websites
• Collaborating with teams to develop campaign ideas and cross-platform tactics
• Managing multiple projects and ensuring timely completion
• Supporting the Social Media team and presenting work to clients

ASSUMPTION: This role requires strong writing skills, creativity, and the ability to work well within a team. It's ideal for a self-motivated individual who can manage their time effectively and meet deadlines.

📋 Key Responsibilities

✅ Demonstrate first-class execution of innovative and effective communication across multiple industries, markets, and media

✅ Analyze problems, anticipate consequences, and eliminate obstacles to successfully complete projects

✅ Quick with wit, gives options, builds on humor within the work, and finds unexpected ways to say straight copy

✅ Be versed in creating copy for multiple channels including offline, digital, and social media

✅ Support the Social Media team to concept, write, present, and defend work while addressing client needs

✅ Collaborate with design and art direction partners, able to think both art and copy and give opinions and ideas on both

✅ Proactively research and pursue ideas for professional development

✅ Participate in new business pitches and represent our creative capabilities

✅ Remain current on industry trends, pop culture, and technology

ASSUMPTION: The role requires a strong understanding of various media platforms and the ability to adapt writing styles accordingly. It also involves working closely with other teams to ensure projects are completed successfully.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field

Experience: Proven experience as a copywriter or in a related role

Required Skills:

• Excellent writing, editing, and proofreading skills
• Knowledge of online content strategy and creation
• Experience with SEO
• Strong research skills and creativity
• Collaborative spirit
• Excellent time-management and organizational skills

Preferred Skills:

• Experience with content calendars
• Fluency in additional languages

ASSUMPTION: While a degree in a related field is preferred, the company may consider candidates with equivalent experience and a strong portfolio.

💰 Compensation & Benefits

Salary Range: AUD 25-40 per hour (Based on industry standards for freelance copywriters in the UAE)

Benefits:

• Flexible working hours
• Opportunity to work with a global agency

Working Hours: Flexible, with a focus on delivering projects on time

ASSUMPTION: The salary range is an estimate based on industry standards for freelance copywriters in the UAE. The actual salary may vary depending on the candidate's experience and the project's scope.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees (Mid-size)

Founded: 2018 (Estimated, based on LinkedIn data)

Company Description:

• GEN PLUS Group is a global independent group of agencies delivering meaningful impact to brands, businesses, and people through holistic communications
• Their unique formula combines strategic communications, content creation, talent representation, and innovation under one banner
• They believe in the transformative power of 'GEN Plus', taking every endeavor a step further to exceed expectations and forge connections

Company Specialties:

• Advertising
• Public Relations
• Marketing
• Talent Representation
• Content Creation

Company Website: https://www.plusgroup.agency/

ASSUMPTION: GEN PLUS Group is a mid-sized agency with a global presence, offering a range of advertising and marketing services. They value creativity, innovation, and collaboration.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Social Media team

Work Arrangement: Freelance, with flexible working hours and a focus on project delivery

Growth Opportunities:

• Potential to work on diverse projects across various industries
• Opportunity to collaborate with a global team and gain international experience
• Possibility to take on more responsibilities and advance within the company

ASSUMPTION: This role offers growth opportunities through exposure to diverse projects and collaboration with a global team. However, career progression may be limited due to the freelance nature of the position.

🌍 Location & Work Environment

Office Type: Remote (with global offices in London, Dubai, Riyadh, and Athens)

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a multicultural city with a thriving business environment
• The UAE has a strong focus on innovation and technology, offering opportunities for growth and learning
• The time zone is GMT+4, which may require some flexibility in working hours for international collaboration

Work Schedule: Flexible, with a focus on delivering projects on time

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a global team. However, it requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• Writing test or assignment
• Final interview with the Social Media team

Key Assessment Areas:

• Writing skills and creativity
• Understanding of social media platforms and content strategy
• Collaboration and communication skills
• Problem-solving and time management skills

Application Tips:

• Tailor your resume and cover letter to highlight your writing skills and relevant experience
• Include a portfolio or writing samples that demonstrate your versatility and creativity
• Prepare for a writing test or assignment by researching the company and its clients
• Show enthusiasm for the role and the company's mission during the interview

ATS Keywords: Copywriter, Social Media, Content Creation, Advertising, Marketing, SEO, Collaboration, Time Management, Project Delivery

ASSUMPTION: The application process may involve a writing test or assignment to assess the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• SEO tools (SEMrush, Ahrefs, Google Keyword Planner)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and Google Workspace for collaboration and project management. Familiarity with social media platforms and SEO tools is also essential.

👔 Cultural Fit Considerations

Company Values:

• Grit: Embracing challenges and persevering through obstacles
• Ambition: Pursuing excellence and continuous growth
• Expertise: Delivering high-quality work and staying current in the industry
• Disruption: Innovating and challenging the status quo
• Collaboration: Working together to achieve common goals

Work Style:

• Self-motivated and proactive
• Adaptable and versatile
• Collaborative and team-oriented
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working independently and managing your time effectively?
• Do you enjoy collaborating with others and contributing to a team's success?
• Are you passionate about staying current with industry trends and pop culture?

ASSUMPTION: GEN PLUS Group values candidates who are self-motivated, adaptable, and collaborative. They seek individuals who are passionate about their work and committed to delivering high-quality results.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting writing styles to suit various clients and platforms
• Working in a fast-paced, dynamic environment with tight deadlines
• Collaborating with a global team across different time zones

ASSUMPTION: The role may present challenges in managing multiple projects and working with a global team. Strong time management and communication skills are essential to overcome these challenges.

📈 Similar Roles Comparison

• Unlike in-house roles, this position offers the flexibility to work on diverse projects across various industries
• However, it may not provide the same level of job security or career progression as a full-time position
• This role is ideal for candidates seeking short-term or project-based work, with the opportunity to gain international experience

ASSUMPTION: This role offers unique opportunities and challenges compared to in-house positions. It is well-suited for candidates seeking flexible, project-based work with a global agency.

📝 Sample Projects

• Creating engaging social media content for a fashion brand's international campaign
• Developing a content calendar for a tech company's blog and social media channels
• Writing SEO-optimized copy for a travel agency's website and blog

ASSUMPTION: The role involves a variety of projects, from creating engaging social media content to developing content strategies and writing SEO-optimized copy.

❓ Key Questions to Ask During Interview

• Can you describe the typical projects I would be working on in this role?
• How does this role fit into the overall structure of the Social Media team?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for remote employees?
• Can you provide examples of successful campaigns or projects that the team has worked on?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company. It also provides an opportunity to assess the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing skills and relevant experience
• Prepare a portfolio or writing samples that demonstrate your versatility and creativity
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.