📌 Core Information
🔹 Job Title: Freelance Social Media Manager
🔹 Company: OLIVER Agency - APAC
🔹 Location: Manila, Philippines
🔹 Job Type: Freelancer (5 months)
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 24, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies to enhance brand visibility and engagement
- Collaborating with cross-functional teams to create cohesive social media experiences
- Managing day-to-day operations of social media platforms and content creation
- Analyzing performance metrics and generating insights to inform strategy adjustments
ASSUMPTION: This role requires a strong understanding of social media platforms and their algorithms, as well as excellent communication and multitasking skills.
📋 Key Responsibilities
✅ Developing and implementing comprehensive social media strategies
✅ Conducting market research and analyzing competitors' social media presence
✅ Creating, curating, and managing published content across social platforms
✅ Monitoring, engaging, and growing the company's social media community
✅ Overseeing day-to-day management of social media platforms and scheduling content
✅ Tracking and analyzing social media performance metrics and generating insights
✅ Monitoring brand reputation and managing any arising issues
✅ Collaborating with cross-functional teams for campaign development and execution
✅ Communicating progress and results to stakeholders and adjusting strategies as needed
✅ Developing protocols to handle and mitigate potential social media crises
✅ Researching industry trends, audience preferences, and emerging social media technologies
✅ Preparing regular reports on social media performance and suggesting improvements
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and competitors, as well as the ability to adapt and experiment with different content types and formats.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven work experience as a Social Media Manager or similar role, with a focus on eventing, expo & convention, ticketed sales events, FMCG, and retail clients
Required Skills:
- Deep understanding of social media platforms and their algorithms
- Strong skills in content creation, copywriting, and visual design
- Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics)
- Excellent communication, multitasking, and analytical skills
- Experience in paid social media advertising (preferred)
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools (beneficial)
ASSUMPTION: Candidates with experience in handling eventing, expo & convention, ticketed sales events, FMCG, and retail clients will be prioritized.
💰 Compensation & Benefits
Salary Range: PHP 50,000 - 70,000 per month (based on industry standards for a mid-senior level role in Manila)
Benefits:
- Opportunity to work with a global advertising agency
- Exposure to a wide range of clients and industries
- Flexible work arrangement (remote OK)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level role in Manila. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: OLIVER Agency is a global advertising agency specializing in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. They partner with over 300 clients in 48 countries and counting.
Company Size: OLIVER Agency has 1,001-5,000 employees globally, with a presence in Manila, Philippines.
Founded: OLIVER Agency was established in 2004 and is part of the Inside Ideas Group (IIG) and The Brandtech Group.
Company Description:
- OLIVER Agency creates work that delivers business growth, fame, and purpose for its clients
- They work smarter to make clients' money go further and help them build better solutions, systems, and brands
- OLIVER Agency has set ambitious environmental goals around sustainability and embeds sustainability into every department and stage of the project lifecycle
Company Specialties:
- Brand strategy and planning
- Real-Time Marketing
- Creative execution
- Digital strategy
- Social media
- CRM
- Loyalty
- Data
- Analytics
- In-Housing
- Marketing Ecosystems
- AI
Company Website: www.oliver.agency
ASSUMPTION: OLIVER Agency's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Client and works closely with marketing, creative, and content teams
Work Arrangement: Freelance (5 months) with the opportunity to work remotely
Growth Opportunities:
- Exposure to a wide range of clients and industries
- Potential full-time employment after the freelance period
- Opportunities to work on high-profile campaigns and projects
ASSUMPTION: This role offers a unique opportunity to gain experience working with a global advertising agency and exposure to various clients and industries.
🌍 Location & Work Environment
Office Type: Remote OK (with the option to work from the Manila office)
Office Location(s): Manila, Philippines
Geographic Context:
- Manila is the capital and most populous city of the Philippines
- It is known for its vibrant culture, rich history, and bustling nightlife
- The city offers a mix of modern and traditional Filipino experiences
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement offers flexibility and a better work-life balance, while the option to work from the Manila office provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Client and relevant team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Social media strategy and planning
- Content creation and curation
- Community management and engagement
- Platform management and analytics
- Brand monitoring and crisis management
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of your social media strategy, content creation, and community management experience
- Prepare for behavioral and scenario-based interview questions
- Research OLIVER Agency's clients and industry to demonstrate your understanding of the role and company
ATS Keywords: Social Media Management, Content Creation, Community Management, Analytics, Brand Monitoring, Crisis Management, Research, Trends, Communication, Multitasking, Analytical Skills, Paid Advertising, AI Knowledge, Visual Design, Copywriting, Market Research
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant experience and skills, and prepare for behavioral and scenario-based interview questions.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- AI tools (e.g., Brand24, Hootsuite Insights)
ASSUMPTION: Familiarity with social media management, analytics, design, project management, and AI tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Be ambitious to succeed
- Be imaginative to push the boundaries of what’s possible
- Be inspirational to do groundbreaking work
- Be always learning and listening to understand
- Be results-focused to exceed expectations
- Be actively pro-inclusive and anti-racist across our community, clients, and creations
Work Style:
- Collaborative and cross-functional teamwork
- Agile and adaptable to change
- Data-driven and analytical
- Creative and innovative
- Passionate about learning and staying up-to-date with industry trends
Self-Assessment Questions:
- How do you align with OLIVER Agency's values, particularly 'Be ambitious' and 'Be imaginative'?
- How do you ensure you stay up-to-date with industry trends and emerging social media technologies?
- Can you provide an example of a time when you had to adapt your content strategy based on audience feedback or platform algorithm changes?
ASSUMPTION: Applicants should assess their fit with OLIVER Agency's values and work style, and be prepared to provide specific examples of their skills and experiences during the interview process.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with industry trends and algorithm changes
- Balancing client expectations and brand guidelines with creative freedom
- Working remotely and maintaining productivity and engagement
ASSUMPTION: Applicants should be prepared to manage multiple tasks, adapt to change, and maintain productivity in a remote work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on eventing, expo & convention, ticketed sales events, FMCG, and retail clients
- Social media management roles in other industries may have different target audiences, platforms, and content requirements
- Career progression in this role may lead to senior social media management or marketing leadership positions
ASSUMPTION: Applicants should understand the unique aspects of this role and how it compares to related positions in the industry.
📝 Sample Projects
- Managing social media campaigns for eventing, expo & convention, ticketed sales events, FMCG, and retail clients
- Developing and implementing social media strategies for new product launches or brand rebranding initiatives
- Creating and curating content for social media platforms, including images, videos, and written content
ASSUMPTION: Applicants should be prepared to provide specific examples of their experience managing social media campaigns, developing strategies, and creating content for various clients and industries.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as marketing, creative, and content teams?
- What are the most challenging aspects of working with eventing, expo & convention, ticketed sales events, FMCG, and retail clients?
- How does OLIVER Agency support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Applicants should ask thoughtful and relevant questions to demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and scenario-based interview questions
- Research OLIVER Agency's clients and industry to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
