📌 Core Information
🔹 Job Title: Freelance UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Cupertino, California
🔹 Job Type: Freelance
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating closely with creatives and strategists to build intuitive user experiences
- Grasping complex digital products and systems to identify communication challenges
- Creating copy solutions that are enjoyable, intuitive, and on-brand
- Pulling from a wide variety of experiences to turn out smart, insightful results
ASSUMPTION: This role requires a high level of expertise in UX writing and a strong understanding of other aspects of online marketing and transactional platforms.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The role requires strong communication skills, adaptability, and the ability to work well within a team.
🎯 Required Qualifications
Education: Not specified (assumed relevant degree or equivalent experience)
Experience: 2-5 years’ experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills
- Keen enthusiasm for and demonstrable understanding of Web trends and technologies
- Strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demand
Preferred Skills:
- Experience with UX writing specifically
- Familiarity with design tools (e.g., Sketch, Figma)
ASSUMPTION: While not explicitly stated, experience in UX writing and familiarity with design tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70 - $76 USD per hour (based on industry standards for freelance UX copywriters with 2-5 years of experience)
Benefits:
- Not specified (assumed standard freelance benefits, such as flexibility and independence)
Working Hours: Full-time (40 hours per week, 5 days a week on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for freelance UX copywriters with the required experience level. Benefits may vary depending on the specific project or client.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (large enough to offer diverse projects and opportunities, but small enough to maintain a personal touch)
Founded: Not specified (assumed to have a well-established reputation in the industry)
Company Description:
- Critical Mass is a global agency founded in Canada, providing full-service digital capabilities for the greatest brands on Earth
- They strive for connected digital ecosystems and unparalleled experiences by gaining deep insight into their clients' consumers and orchestrating data, AI, design, media, and tech stacks around human stories
- CM is known for its uncompromising design standards, relentless focus on customers, and ability to put powerful new technologies to work for their clients
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the advertising industry. Their diverse specialties allow them to offer a wide range of projects and opportunities to their employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Not specified (assumed to report directly to the project manager or creative director)
Work Arrangement: On-site, 5 days a week (with the possibility of remote work for specific projects or clients)
Growth Opportunities:
- Expanding UX writing skills and expertise
- Gaining experience with diverse clients and industries
- Potential opportunities to take on more responsibility or move into a full-time role
ASSUMPTION: As a freelance role, growth opportunities may be limited compared to full-time positions. However, working with a diverse range of clients can provide valuable experience and exposure.
🌍 Location & Work Environment
Office Type: Not specified (assumed to have a creative and collaborative work environment)
Office Location(s): Cupertino, California
Geographic Context:
- Cupertino is located in the heart of Silicon Valley, offering ample opportunities for networking and professional growth
- The area is known for its diverse culture, high quality of life, and numerous amenities
- Cupertino is home to several tech giants, including Apple, and has a thriving tech industry
Work Schedule: Full-time (40 hours per week, 5 days a week on-site)
ASSUMPTION: The work environment at Critical Mass is likely to be creative, collaborative, and fast-paced, reflecting the nature of the advertising industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team
- Portfolio or writing test (if applicable)
- Final interview with the project manager or creative director
Key Assessment Areas:
- Writing skills and style
- Understanding of UX principles and user-centered design
- Ability to work collaboratively and take direction
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience and projects in your portfolio or resume
- Tailor your application materials to demonstrate your understanding of UX writing and the role's requirements
- Prepare examples of your work that showcase your ability to create engaging and intuitive copy for complex projects
ATS Keywords: UX writing, copywriting, interactive media, marketing principles, user-centered design, collaboration, creative execution, strategic brainstorming
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Not specified (assumed to use standard design and writing tools, such as Google Docs, Microsoft Word, or Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the project or client.
👔 Cultural Fit Considerations
Company Values:
- Not specified (assumed to value creativity, collaboration, and a strong work ethic)
Work Style:
- Creative and collaborative
- Adaptable and able to work well within a team
- Attention to detail and strong communication skills
Self-Assessment Questions:
- Do you have a strong understanding of UX principles and user-centered design?
- Are you able to work collaboratively and take direction from creatives and strategists?
- Do you have a keen enthusiasm for Web trends and technologies, and a strong understanding of marketing and advertising principles?
ASSUMPTION: Critical Mass values creativity, collaboration, and a strong work ethic. Candidates who are adaptable, detail-oriented, and able to work well within a team are likely to be a good fit for the company.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to the specific needs and requirements of diverse clients and projects
- Working on-site for 5 days a week (which may be challenging for candidates who prefer remote work or have other commitments)
- Competing with other experienced UX copywriters for freelance opportunities
ASSUMPTION: The potential challenges of this role are primarily related to the demands of freelance work, such as managing multiple projects and meeting tight deadlines. Additionally, working on-site for 5 days a week may be challenging for some candidates.
📈 Similar Roles Comparison
- Compared to full-time UX copywriter roles, this freelance position offers more flexibility and independence but may have fewer benefits and job security
- Compared to other freelance roles, this position offers the opportunity to work with a diverse range of clients and projects, providing valuable experience and exposure
- Career path comparison: This role can serve as a stepping stone to a full-time UX copywriter position or provide an opportunity to gain experience and build a portfolio before pursuing a career in a related field
ASSUMPTION: This freelance UX copywriter role offers unique opportunities and challenges compared to full-time or other freelance positions. Candidates should consider their personal preferences and career goals when deciding whether this role is the right fit for them.
📝 Sample Projects
- Creating engaging and intuitive copy for a complex e-commerce website
- Developing a consistent and on-brand tone and style for a mobile app
- Collaborating with a design team to create user flows and wireframes for a new product
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that a UX copywriter in this role might encounter. The specific projects and requirements may vary depending on the client or project.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process for UX copywriters at Critical Mass?
- How does Critical Mass support the professional development and growth of its freelance UX copywriters?
- What are the most challenging aspects of working on-site for 5 days a week, and how does Critical Mass support its employees in managing their work-life balance?
- How does Critical Mass ensure that its freelance UX copywriters have the opportunity to work on diverse and interesting projects?
- What are the expectations for communication and collaboration between freelance UX copywriters and the rest of the team?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the expectations for freelance UX copywriters at Critical Mass.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to create engaging and intuitive copy for complex projects
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
