📌 Core Information
🔹 Job Title: Freelance UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Freelance/Contract
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Collaborating closely with creatives and strategists to build engaging user experiences
- Identifying communication challenges and providing copy solutions that are brilliant and on-brand
- Working on complex digital products and systems, understanding their intricacies, and communicating them effectively
- Contributing to strategic brainstorming, campaign development, and creative execution
ASSUMPTION: This role requires a high level of experience and expertise in UX copywriting, with a strong understanding of other aspects of online marketing and transactional platforms.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The role involves managing complex and rapidly evolving copy decks, requiring strong organizational skills and the ability to work on multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 2-5 years' experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences
- Keen enthusiasm for and demonstrable understanding of Web trends and technologies
- Strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
Preferred Skills:
- Experience working with UX designers and understanding UX principles
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, given the nature of the work and the location of the company.
💰 Compensation & Benefits
Salary Range: CAD 44 - 49 per hour (based on industry standards for freelance UX copywriters with 2-5 years of experience)
Benefits:
- Opportunity to work with a global agency on high-profile projects
- Flexible work arrangement, allowing for remote work
Working Hours: Full-time (40 hours per week), with flexibility to work on a project basis
ASSUMPTION: The salary range provided is an estimate based on industry standards for freelance UX copywriters with similar experience levels. The actual salary may vary depending on the specific project and the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (global), with a smaller team in Vancouver
Founded: 1998 (in Calgary, Alberta)
Company Description:
- Critical Mass is a global digital agency providing full-service digital capabilities for some of the world's greatest brands
- They focus on gaining deep insight into consumers and orchestrating data, AI, design, media, and tech stacks around human stories
- Their Vancouver office is part of a global network of 12 offices, allowing for diverse project opportunities
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the industry, offering opportunities to work on high-profile projects for global brands.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the specific project and the candidate's experience
Reporting Structure: The freelance UX copywriter will report directly to the project manager or creative director for each specific project
Work Arrangement: Remote OK, with flexibility to work on a project basis
Growth Opportunities:
- Expanding skills and experience by working on diverse projects for global brands
- Potential to take on more responsibilities and advance within the company, depending on the candidate's performance and the company's needs
ASSUMPTION: This role offers opportunities for growth and development, as freelance UX copywriters can build their portfolio and gain experience working on high-profile projects for global brands.
🌍 Location & Work Environment
Office Type: Global agency with a local office in Vancouver
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta (headquarters), with additional offices in Chicago, London, Toronto, Heredia, and New York
Geographic Context:
- Vancouver is a multicultural city with a mild oceanic climate, known for its natural beauty and outdoor activities
- The city has a thriving tech industry, with many digital agencies and startups
- Vancouver is also a hub for film and television production, offering opportunities for creative professionals
Work Schedule: Full-time (40 hours per week), with flexibility to work on a project basis
ASSUMPTION: The work environment at Critical Mass is likely collaborative and creative, with a focus on producing high-quality work for global brands.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Creative brief or writing test
- Interview with the creative director or project manager
Key Assessment Areas:
- Writing skills and creativity
- Understanding of UX principles and user-centered design
- Ability to work collaboratively with designers and strategists
- Knowledge of marketing and advertising principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best work, showcasing your range and versatility as a UX copywriter
- Prepare for the creative brief or writing test by familiarizing yourself with the company's brand and style guidelines
ATS Keywords: UX copywriter, user experience, user-centered design, copywriting, advertising, marketing, creative brief, project management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's writing skills, creativity, and understanding of UX principles.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch or Figma
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the project and the client's preferences.
👔 Cultural Fit Considerations
Company Values:
- Design-driven
- Customer-obsessed
- Relentlessly curious
- Collaborative
- Brave
Work Style:
- Creative and collaborative
- Focused on producing high-quality work for global brands
- Adaptable and flexible, able to work on multiple projects simultaneously
Self-Assessment Questions:
- Do you have a strong understanding of user experience principles and user-centered design?
- Are you able to work collaboratively with designers and strategists to produce high-quality work?
- Do you have a keen enthusiasm for and demonstrable understanding of Web trends and technologies?
ASSUMPTION: Critical Mass values creativity, collaboration, and a customer-focused approach, with a strong emphasis on producing high-quality work for global brands.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and evolving copy decks
- Adapting to different brand voices and style guidelines for each project
- Working remotely, with the need for strong self-motivation and time management skills
- Competing with other freelance UX copywriters for projects and opportunities
ASSUMPTION: The potential challenges of this role are related to the nature of freelance work, with varying project demands, tight deadlines, and the need for strong self-motivation and time management skills.
📈 Similar Roles Comparison
- Unlike in-house UX copywriter roles, freelance UX copywriters have more flexibility in their work arrangements but may face more varied project demands and tighter deadlines
- Compared to other freelance roles, UX copywriters may have more stable project demands and higher earning potential, given their specialized skills and expertise
- Career progression in this role may involve taking on more responsibilities, expanding skills and experience, and potentially transitioning to a full-time or management role within the company
ASSUMPTION: The career progression for this role is likely to be similar to that of other freelance or contract roles, with opportunities for growth and development based on the candidate's performance and the company's needs.
📝 Sample Projects
- Revising and optimizing copy for an e-commerce website to improve user experience and conversion rates
- Collaborating with UX designers to create intuitive and engaging user flows for a mobile app
- Developing a comprehensive style guide and tone of voice guidelines for a global brand
ASSUMPTION: The sample projects for this role are likely to involve collaborating with UX designers and other creative professionals to produce high-quality copy that enhances the user experience and aligns with the brand's voice and style guidelines.
❓ Key Questions to Ask During Interview
- Can you describe the typical project timeline and deliverables for this role?
- How does Critical Mass support the professional development and growth of its freelance UX copywriters?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Critical Mass ensure the quality and consistency of its copy across multiple projects and brands?
- What are the most challenging aspects of working as a freelance UX copywriter at Critical Mass, and how does the company support its freelance team members in overcoming these challenges?
ASSUMPTION: The key questions to ask during the interview for this role should focus on understanding the project demands, work environment, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your UX copywriting work
- Prepare a portfolio of your best work, showcasing your range and versatility as a UX copywriter
- Follow up with the Critical Mass Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
