📌 Core Information
🔹 Job Title: Freelance UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Freelance (On-site)
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating closely with creatives and strategists to build intuitive and enjoyable user experiences
- Identifying communication challenges and providing copy solutions that are brilliant and on-brand
- Working on complex projects, requiring a strong understanding of visual communication, usability, UI/UX design, and strategy
- Contributing to strategic brainstorming, campaign development, and creative execution
ASSUMPTION: This role requires a high level of experience and expertise in UX writing, with a strong focus on collaboration and understanding complex digital products.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The role involves managing multiple projects simultaneously and requires exceptional organizational skills and attention to detail.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in a relevant field)
Experience: 2-5 years’ experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences
- Keen enthusiasm for and demonstrable understanding of Web trends and technologies
- Strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
Preferred Skills:
- Experience with UX writing or similar roles
- Familiarity with user research and usability testing
ASSUMPTION: While not explicitly stated, experience in UX writing or a related field is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: CAD $43 - $49 per hour (Based on industry standards for experienced UX copywriters in Vancouver)
Benefits:
- Not specified (Assumed: Standard benefits package for a mid-sized advertising agency)
Working Hours: Full-time (40 hours per week, 5 days a week on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for experienced UX copywriters in Vancouver. The actual salary may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Mid-sized global advertising agency)
Founded: Not specified (Assumed: Late 1990s, based on industry presence)
Company Description:
- Critical Mass is a global advertising agency with over 1,800 employees across 12 offices worldwide
- They provide full-service digital capabilities for some of the world's greatest brands
- Known for their uncompromising design standards, relentless focus on customers, and ability to put powerful new technologies to work for their clients
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established global advertising agency with a strong focus on digital marketing and user experience.
📊 Role Analysis
Career Level: Experienced (2-5 years of experience required)
Reporting Structure: Not specified (Assumed: Reports directly to the Creative Director or UX Team Lead)
Work Arrangement: On-site (5 days a week) with the option to work remotely on occasion
Growth Opportunities:
- Potential to take on more responsibility and advance to a senior or lead role within the UX writing team
- Opportunity to work on diverse projects for some of the world's most recognized brands
- Chance to collaborate with and learn from experienced creatives, strategists, and designers
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the UX writing team or explore other creative roles within the agency.
🌍 Location & Work Environment
Office Type: Mid-sized advertising agency office in downtown Vancouver
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA (Headquarters); 225 N. Michigan Avenue, Ste. 2050, Chicago, IL 60601, US; 77 Kingsway, Holborn, London, WC2B 6SR, GB; 312 Adelaide St. West, 6th Floor, Toronto, Ontario M5V 1R2, CA; 300 metros al oeste de CENADA, Metro Park, zona franca metropolitana, Barreal, Heredia Edificio 5b-B, CR; 200 Varick St, New York, NY 10014, US
Geographic Context:
- Vancouver is a coastal city in British Columbia, Canada, known for its mild climate, natural beauty, and vibrant cultural scene
- The office is located in the downtown core, offering easy access to public transportation, shops, restaurants, and parks
- The city is home to a thriving tech industry and a diverse range of advertising and marketing agencies
Work Schedule: Full-time (40 hours per week, 9:00 AM - 5:00 PM, Monday - Friday)
ASSUMPTION: The work environment at Critical Mass is collaborative, creative, and fast-paced, with a strong focus on delivering high-quality work for clients.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Talent Acquisition team
- In-person or virtual interview with the Creative Director or UX Team Lead
- Portfolio or writing test (if applicable)
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Writing samples and portfolio
- Understanding of UX writing principles and best practices
- Ability to collaborate and work effectively with cross-functional teams
- Problem-solving skills and attention to detail
- Cultural fit and alignment with Critical Mass values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your UX writing samples or provide a writing test if requested
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and attention to detail
- Research Critical Mass and be ready to discuss how your skills and experience align with their values and culture
ATS Keywords: UX Writing, Copywriting, Interactive Media, Marketing Principles, Advertising, Collaboration, Creative Execution, Strategic Brainstorming, Campaign Development, Quality Control, Attention to Detail, Web Trends, Technology, Marketing Science, User Experience, User Interface, UI/UX Design, Usability
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise in UX writing and their ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Not specified (Assumed: Standard creative software, such as Adobe Creative Suite, Sketch, or Figma)
ASSUMPTION: While not explicitly stated, UX writers at Critical Mass are likely expected to be proficient in using standard creative software and tools for collaboration and version control.
👔 Cultural Fit Considerations
Company Values:
- Uncompromising design standards
- Relentless focus on customers
- Ability to put powerful new technologies to work for clients
- Big talent, tiny egos (Assumed: Based on industry reputation)
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Focused on delivering high-quality work for clients
- Open to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you able to manage multiple projects simultaneously and meet tight deadlines?
- Do you have a strong attention to detail and a keen eye for quality control?
- Are you open to feedback and willing to learn and adapt in a dynamic work environment?
ASSUMPTION: Critical Mass values candidates who are collaborative, adaptable, and committed to delivering high-quality work for clients. They prioritize cultural fit and look for candidates who align with their values and work style.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working in a fast-paced, dynamic environment with frequent changes and updates
- Collaborating effectively with cross-functional teams, including designers, strategists, and producers
- Adapting to new tools, technologies, and processes as the industry evolves
ASSUMPTION: This role presents unique challenges, including the need to manage multiple projects simultaneously, work effectively in a fast-paced environment, and collaborate with diverse teams. Successful candidates will be adaptable, organized, and able to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other UX writing roles, this position requires a higher level of experience and expertise
- Critical Mass is a well-established global advertising agency with a strong focus on digital marketing and user experience, offering significant growth opportunities for the right candidate
- Career path comparison: UX Writer → Senior UX Writer → UX Writing Lead → Creative Director (or similar creative leadership roles)
ASSUMPTION: This role offers a unique opportunity to work for a well-established global advertising agency with a strong focus on digital marketing and user experience. Candidates should consider their career goals and aspirations when evaluating this opportunity.
📝 Sample Projects
- Redesigning the user interface and experience for a popular e-commerce website, including copy updates and improvements
- Developing a comprehensive style guide and tone of voice guidelines for a major financial institution's digital platforms
- Collaborating with a cross-functional team to create engaging and intuitive copy for a new mobile app launch
ASSUMPTION: These sample projects are intended to illustrate the types of projects a UX writer at Critical Mass might work on, highlighting the need for a strong understanding of user experience, user interface design, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process for UX writers at Critical Mass?
- How does the UX writing team work with other departments, such as design, strategy, and production?
- What opportunities are there for professional development and growth within the UX writing team?
- How does Critical Mass support work-life balance for its employees?
- Can you provide an example of a recent project that required a UX writer to collaborate closely with designers and strategists to bring a complex project to life?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the work environment, and the opportunities for professional growth and development at Critical Mass.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of your UX writing samples or be ready to provide a writing test if requested
- Research Critical Mass and be ready to discuss how your skills and experience align with their values and culture
- Follow up with the Critical Mass Talent Acquisition team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
