📌 Core Information
🔹 Job Title: Freelancer Writer - English
🔹 Company: IPG Mediabrands
🔹 Location: London, England, United Kingdom
🔹 Job Type: Freelance, Remote
🔹 Category: Advertising Services
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content in English for various clients
- Following client-specific tone of voice and briefs
- Ensuring accurate and well-researched content
- Demonstrating strong communication and time management skills
- Proficient in SEO and able to meet tight deadlines
ASSUMPTION: This role requires a high level of self-motivation and organization, as freelancers will work remotely and independently.
📋 Key Responsibilities
✅ Create engaging content for a variety of clients and topics
✅ Follow client-specific tone of voice and briefs accurately
✅ Ensure content is well-researched, accurate, and free from errors
✅ Conduct necessary research to avoid AI-generated submissions
✅ Meet tight turnaround times and maintain high-quality standards
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong prioritization skills.
🎯 Required Qualifications
Education: Not specified (self-employed status required)
Experience: 2-5 years of experience in copywriting or a related field
Required Skills:
- Excellent written communication skills in English
- Strong attention to detail and accuracy
- Proficient in SEO best practices
- Ability to work independently and manage time effectively
- Strong research skills
Preferred Skills:
- Experience working with diverse clients and industries
- Familiarity with content management systems (CMS)
- Ability to provide creative solutions to briefs
ASSUMPTION: Candidates should be comfortable working in a self-employed capacity and managing their own taxes and administrative tasks.
💰 Compensation & Benefits
Salary Range: £25-35 per hour (based on UK freelance writing rates)
Benefits:
- Flexible working hours
- Remote work opportunities
- Potential for long-term collaboration with a global agency
Working Hours: Flexible, with the ability to work to tight deadlines
ASSUMPTION: Salary range is estimated based on industry standards for freelance writers in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (global), small team for this role
Founded: Not specified (part of IPG Mediabrands, founded in 2006)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally
- Offers full-service agency networks and specialized business units
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands offers a global perspective and diverse client base, providing opportunities for varied and interesting projects.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Directly to the hiring manager, Marina Thomas
Work Arrangement: Remote, self-employed
Growth Opportunities:
- Potential for long-term collaboration and repeat projects
- Opportunity to work with a global agency and diverse clients
- Potential to expand skills and expertise through varied projects
ASSUMPTION: Growth opportunities are primarily project-based, as this is a freelance role.
🌍 Location & Work Environment
Office Type: Not applicable (remote work)
Office Location(s): Not applicable (remote work)
Geographic Context:
- London, England, United Kingdom
- Timezone: Europe/London
- Diverse and multicultural city with a thriving advertising industry
Work Schedule: Flexible, with the ability to work to tight deadlines
ASSUMPTION: The remote work environment requires strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Initial email submission with examples of work
- Short test piece of content (200 words) to assess suitability
- Communication regarding project specifics and timeline
Key Assessment Areas:
- Writing samples and style
- Understanding of client-specific tone of voice
- Research skills and attention to detail
- Ability to meet tight deadlines
Application Tips:
- Tailor your writing samples to the specific client or industry, if possible
- Highlight your experience with diverse clients and industries
- Demonstrate your understanding of SEO best practices
ATS Keywords: Copywriting, SEO, Research, Time Management, Communication, Attention to Detail
ASSUMPTION: The application process is straightforward and focused on assessing writing skills and suitability for the project.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel)
- Google Drive (optional, for collaboration)
- Content management systems (CMS) (if client-specific)
ASSUMPTION: The primary tool for this role is a strong command of the English language and excellent writing skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Diversity
Work Style:
- Self-motivated and independent
- Strong time management and organizational skills
- Adaptable and able to work with diverse clients
Self-Assessment Questions:
- Do you have a strong understanding of SEO best practices?
- Are you comfortable working independently and managing your own time?
- Can you provide writing samples that demonstrate your ability to adapt to different tones of voice?
ASSUMPTION: Cultural fit for this role is primarily assessed through writing samples and the ability to follow client-specific briefs.
⚠️ Potential Challenges
- Meeting tight deadlines while maintaining high-quality standards
- Managing multiple projects simultaneously
- Working in a self-employed capacity, including administrative tasks and taxes
- Adapting to diverse client-specific tones of voice and briefs
ASSUMPTION: The primary challenges of this role are related to time management, self-motivation, and adaptability.
📈 Similar Roles Comparison
- This role is similar to other freelance writing positions, but may offer more varied projects and a global client base
- Unlike in-house roles, this position does not offer benefits or job security, but provides flexibility and potential for diverse projects
- Career progression may be project-based, with opportunities for long-term collaboration and repeat work
ASSUMPTION: Similar roles may offer different project types, client bases, and work arrangements.
📝 Sample Projects
- Writing blog posts or articles for a tech company's website
- Creating product descriptions for an e-commerce platform
- Drafting social media content for a fashion brand's campaign
ASSUMPTION: Sample projects are intended to demonstrate the candidate's ability to adapt to different client-specific tones of voice and briefs.
❓ Key Questions to Ask During Interview
- What is the typical turnaround time for projects?
- How many projects can I expect to work on simultaneously?
- What is the expected duration of the project?
- Are there any specific client or industry preferences for this project?
- How will communication and collaboration be managed for this project?
ASSUMPTION: Interview questions should focus on project specifics, client expectations, and work arrangement details.
📌 Next Steps for Applicants
To apply for this position:
- Email marina.thomas@kinesso.com with examples of your work
- Prepare a short test piece of content (200 words) demonstrating your understanding of a specific client's tone of voice
- Follow up one week after submission if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
