Freight Marketing Executive

📌 Core Information

🔹 Job Title: Freight Marketing Executive

🔹 Company: DP World

🔹 Location: Woking, United Kingdom

🔹 Job Type: Full time

🔹 Category: Transportation, Logistics, Supply Chain and Storage

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid after onboarding)

🚀 Job Overview

Key aspects of this role include:

• Refreshing existing marketing material and creating new content
• Managing digital performance-led marketing channels for Freight Sales
• Leading and managing P&O social media in relation to Freight content strategy
• Mapping trade fairs and events for P&O participation
• Collaborating with the Freight Sales team to optimize digital content assets

ASSUMPTION: This role requires a self-starter with excellent communication skills and the ability to work independently as well as part of a team.

📋 Key Responsibilities

✅ Phase an audit of marketing needs, including current corporate documentation, content on website and intranet, and marketing initiatives from competition actions

✅ Carry out an internal survey with key stakeholders to establish a roadmap

✅ Submit a Marketing Plan to the leadership team including priority tasks, responsible parties, and timeline for rollout of various initiatives

✅ Lead and manage the performance of all digital performance-led marketing channels for Freight Sales

✅ Help lead and manage P&O social media in relation to Freight content strategy and calendar for all owned channels, monitoring performance to inform content decisions and align with business priorities

✅ Manage and analyze digital performance across all channels

✅ Work with the Freight Sales team to assist in the production and optimization of all owned digital content assets for social channels inline with the brand guidelines

✅ Responsible to work on the following needed initiatives:

• Marketing campaigns on existing freight sales solutions
• Clear and detailed value propositions documents for all routes and products
• Increased Social media visibility targeting freight customers
• Digital selling: marketing automation, lead generation, reactivation of lost business
• Mapping of all trade fairs, interest for P&O to participate

ASSUMPTION: The role requires a strong understanding of digital marketing, social media management, and content creation.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)

Experience: Proven record in the customer service environment, working within a team, and with the ability to communicate clearly to different stakeholders and customers

Required Skills:

• Excellent stakeholder management and ability to build relationships
• Excellent attention to detail
• Good command of English, both written and verbal
• Ability to prioritize, organize, and manage time efficiently
• Excellent communication skills
• Full working knowledge of MS Applications
• Ability to multi-task
• Customer-focused with the ability to empathize with customers
• Experience managing and creating content on social media
• Use of multi-channel content development
• Strong in Social copywriting
• Experience using social scheduling & reporting tools such as Sprout Social
• Excellent written English and copywriting skills

Preferred Skills:

• 2-3 years of experience in a marketing role
• Experience with a service provider in the logistics and transport space or in a B2B environment

ASSUMPTION: The ideal candidate will have a background in marketing, with a focus on digital marketing and social media management.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (Estimated based on industry standards for a Marketing Executive role in the UK)

Benefits:

• Pension scheme
• Healthcare
• Life assurance
• Employee assistance program
• Discounted ferry travel

Working Hours: Monday - Friday, 37.5 hours per week (Hybrid working flexibility once fully onboarded)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Executive role in the UK. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: DP World operates in the transportation and logistics industry, with a focus on marine, containerisation, shipping, terminal operations, ports, logistics, and maritime services.

Company Size: DP World is a large corporation with over 10,000 employees globally, providing a structured and established work environment.

Founded: DP World was founded in 2005, with a rich history in the logistics and transportation industry.

Company Description:

• DP World exists to make the world’s trade flow better, creating opportunities and improving the quality of life for people around the world
• With a dedicated, diverse, and professional team of over 114,000 employees from 162 nationalities, spanning 78 countries on six continents, DP World is pushing trade further and faster towards a seamless supply chain that’s fit for the future
• DP World is rapidly transforming and integrating its businesses – Ports and Terminals, Marine Services, Logistics and Technology – and uniting its global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades

Company Specialties:

• Marine
• Containerisation
• Shipping
• Terminal operator
• Ports
• Logistics
• Maritime services
• Cargo
• And freezones

Company Website: http://www.dpworld.com

ASSUMPTION: DP World is a global leader in the logistics and transportation industry, with a strong focus on innovation and sustainability.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Executive looking to gain experience in the logistics and transportation industry or a mid-career professional seeking to transition into a marketing role.

Reporting Structure: The Freight Marketing Executive will report directly to the Freight Sales Manager and work closely with the Freight Sales team.

Work Arrangement: This role is based in Woking, with hybrid working flexibility once fully onboarded.

Growth Opportunities:

• Progression within the marketing department or the wider DP World group
• Expanding skills and knowledge in digital marketing, social media management, and content creation
• Potential to work on international projects and collaborate with global teams

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the wider DP World group.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with on-site amenities

Office Location(s): Woking, United Kingdom

Geographic Context:

• Woking is a town in Surrey, England, with a population of approximately 100,000 people
• The town is located 21 miles southwest of central London and is well-connected by road and rail
• Woking offers a mix of urban and rural living, with easy access to both the city and the countryside

Work Schedule: Monday - Friday, 37.5 hours per week (Hybrid working flexibility once fully onboarded)

ASSUMPTION: Woking offers a convenient location for commuters, with easy access to both London and the countryside.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Phone or video screening with the HR department
• Face-to-face or video interview with the hiring manager and team members
• Final interview with the Freight Sales Manager

Key Assessment Areas:

• Marketing and digital marketing skills
• Social media management and content creation experience
• Communication and stakeholder management skills
• Problem-solving and time management abilities

Application Tips:

• Tailor your CV and cover letter to highlight your marketing and digital marketing skills, as well as your experience with social media management and content creation
• Prepare examples of marketing campaigns or social media content you have created and managed in the past
• Research DP World and the logistics and transportation industry to demonstrate your understanding of the company and its market

ATS Keywords: Marketing, Digital Marketing, Social Media, Content Creation, Stakeholder Management, Customer Service, Logistics, Transportation, Freight

ASSUMPTION: The application process for DP World is competitive, and applicants should tailor their CV and cover letter to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management tools (e.g., Sprout Social)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The ideal candidate will have experience with a range of marketing and social media management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Responsible
• Sustainable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven
• Adaptable and flexible

Self-Assessment Questions:

• How do you align with DP World's customer-focused value?
• How comfortable are you working in a dynamic and fast-paced environment?
• How do you approach collaboration and teamwork in a marketing role?

ASSUMPTION: DP World values a customer-focused, innovative, and collaborative work environment, and candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility
• Managing multiple marketing channels and initiatives may require strong time management and prioritization skills
• Collaborating with a diverse and global team may present cultural and time zone challenges
• Working in a hybrid environment may require self-motivation and discipline

ASSUMPTION: The ideal candidate will be adaptable, flexible, and able to manage multiple priorities in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Executive or Digital Marketing Executive role in the logistics and transportation industry
• Compared to other marketing roles, this position places a strong emphasis on social media management and content creation
• Career progression in this role may lead to opportunities in marketing management, digital marketing, or other related fields within the logistics and transportation industry

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing and digital marketing within the logistics and transportation industry.

📝 Sample Projects

• Developing and executing a marketing campaign for a new freight sales solution
• Creating and optimizing social media content for targeted freight customers
• Mapping and evaluating trade fairs and events for P&O participation

ASSUMPTION: These sample projects demonstrate the range of marketing and digital marketing tasks the Freight Marketing Executive may be responsible for in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for P&O Ferries?
• What opportunities are there for professional development and growth within the marketing department and the wider DP World group?
• How does the Freight Marketing Executive collaborate with the Freight Sales team and other departments within P&O Ferries?
• What are the key challenges facing the Freight Marketing Executive in this role, and how can I best prepare to address them?

ASSUMPTION: These interview questions demonstrate a proactive and engaged approach to the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the DP World careers portal
• Tailor your CV and cover letter to highlight your marketing and digital marketing skills, as well as your experience with social media management and content creation
• Prepare examples of marketing campaigns or social media content you have created and managed in the past
• Research DP World and the logistics and transportation industry to demonstrate your understanding of the company and its market
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.