French Content Marketer

📌 Core Information

🔹 Job Title: French Content Marketer

🔹 Company: Ling

🔹 Location: Remote (French-speaking countries)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Localizing and managing the French blog, creating engaging content, and optimizing existing posts for SEO
• Focusing on App Store Optimization (ASO) to enhance the app's visibility in French-speaking markets
• Leveraging Social Media to drive traffic and increase Ling’s visibility in French markets
• Ensuring flawless language and user experience in the French version of the Ling app

ASSUMPTION: This role requires a strong focus on content creation, optimization, and engagement, with a significant portion of time dedicated to Social Media management and ASO.

📋 Key Responsibilities

✅ Adapt and implement content marketing strategies for French-speaking countries

✅ Localize the English website to French, ensuring high-quality, culturally relevant content

✅ Conduct SEO keyword research and create SEO-friendly content for French platforms

✅ Regularly optimize blog content and create media assets for SEO and engagement

✅ Optimize App Store content (ASO) for French markets to boost app rankings and installs

✅ Use Social Media to create engaging content and increase Ling’s visibility in French markets

✅ Test the app in French to ensure flawless language and user experience

✅ Explore innovative marketing channels for French-speaking regions

✅ Optionally: lead and mentor a team of native French speakers

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong emphasis on content creation, optimization, and engagement across various platforms.

🎯 Required Qualifications

Education: BS/MS degree in any field, preferably in foreign languages, marketing, or digital media.

Experience: 2-5 years of experience in content marketing, SEO, or a related field.

Required Skills:

• Native French speaker with fluent English proficiency
• Strong Social Media expertise with a deep understanding of growing and engaging French audiences
• Experience with ASO and optimizing app store listings for French markets
• SEO expertise and the ability to conduct research and implement SEO strategies effectively
• Tech-savvy with the ability to leverage AI tools for task optimization and performance tracking
• Analytical thinking with a focus on data-driven decisions and performance analysis
• Excellent communication skills, both written and verbal, with attention to detail and accuracy
• Self-motivated, eager to learn, and passionate about staying on top of digital marketing trends and tools
• Strong team player with the ability to work independently and manage projects effectively
• Familiarity with Canva, WordPress, and analytics tools (Google Analytics, App Store Analytics, etc.)

Preferred Skills:

• Experience leading or mentoring a team
• Familiarity with the French-speaking market and cultural nuances

ASSUMPTION: Given the remote nature of this role, strong communication and self-motivation skills are crucial for success.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Flexible work hours and remote work arrangement
• Opportunities for professional growth and development
• Dynamic and international work environment

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on market rates for similar roles in French-speaking countries. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Ling operates in the software development industry, focusing on connecting people from different cultures through language learning and communication.

Company Size: Ling is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Ling was founded in 2016 and has since grown to become one of the fastest-growing tech companies in Thailand and around the world.

Company Description:

• Ling's mission is to unite the world by connecting people from different cultures through language learning and communication.
• The company offers a high-quality user experience, with a focus on connecting users from diverse backgrounds.
• Ling's team consists of skilled professionals from various backgrounds, each bringing their unique set of skills to the company.

Company Specialties:

• Application Development
• Research and Development
• Customer Support
• Education

Company Website: ling-app.com

ASSUMPTION: Ling's small size and focus on connecting people from diverse cultures create a unique work environment that values innovation, collaboration, and adaptability.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in content marketing, SEO, or a related field.

Reporting Structure: The French Content Marketer will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This role offers a remote work arrangement, with the flexibility to work from French-speaking countries.

Growth Opportunities:

• Potential to lead and mentor a team of native French speakers
• Opportunities for professional development and career advancement within the growing company
• Exposure to various aspects of digital marketing, including content creation, SEO, ASO, and social media management

ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and career advancement within the organization.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work arrangement)

Geographic Context:

• This role can be performed from any location within French-speaking countries.
• French-speaking countries include France, Canada (Quebec), Belgium, Switzerland, and several African nations.
• Working remotely allows for a high degree of flexibility and work-life balance.

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work asynchronously

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to work during hours that suit the applicant's preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (content creation, SEO, or ASO task)
• Final interview with the Marketing Manager or a similar role

Key Assessment Areas:

• French language proficiency
• Content creation and optimization skills
• SEO and ASO expertise
• Social Media management and engagement
• Cultural awareness and understanding of the French-speaking market

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in content marketing, SEO, and ASO.
• Provide examples of your previous work, including content creation, optimization, and engagement strategies.
• Demonstrate your understanding of the French-speaking market and cultural nuances.
• Showcase your ability to work independently and manage projects effectively.

ATS Keywords: French Content Marketer, SEO, ASO, Social Media, Content Marketing, French-speaking countries, localization, optimization, engagement, analytics, team leadership

ASSUMPTION: The application process may vary depending on the company's hiring needs and the number of applicants. Staying informed about the latest developments in digital marketing and the French-speaking market will strengthen your application.

🛠️ Tools & Technologies

• Canva (for graphic design)
• WordPress (for content management)
• Google Analytics (for performance tracking)
• App Store Analytics (for app performance tracking)
• Social Media platforms (Facebook, Instagram, Twitter, etc.)
• SEO and ASO tools (SEMrush, App Annie, etc.)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in content marketing, SEO, and ASO.

👔 Cultural Fit Considerations

Company Values:

• Connecting people from diverse cultures
• High-quality user experience
• Innovation and adaptability
• Collaboration and teamwork

Work Style:

• Remote and flexible work arrangement
• Dynamic and agile work environment
• Strong focus on results and performance
• Collaborative and supportive team culture

Self-Assessment Questions:

• How do you approach connecting with users from diverse cultural backgrounds?
• Can you provide an example of a successful content marketing campaign you've led or contributed to?
• How do you stay up-to-date with the latest trends and best practices in digital marketing, particularly in the French-speaking market?

ASSUMPTION: Applicants who align with Ling's values and work style will be better suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing time zones and communication with a remote team
• Adapting to the unique cultural nuances and preferences of French-speaking audiences
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Balancing multiple responsibilities, including content creation, optimization, and engagement across various platforms

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on localization and optimization for the French-speaking market.
• While the core responsibilities may overlap with other content marketing roles, the emphasis on ASO and the remote work arrangement sets this role apart.
• This role offers significant growth opportunities, both in terms of team leadership and career advancement within the growing company.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other content marketing positions when evaluating their fit for the position.

📝 Sample Projects

• Localizing and optimizing the English website for the French market, including blog posts, social media content, and app store listings
• Conducting keyword research and creating SEO-friendly content for French platforms, including blogs and social media
• Optimizing app store content (ASO) for French markets to boost app rankings and installs
• Creating engaging content and driving traffic through Social Media platforms, with a focus on growing and engaging French audiences

ASSUMPTION: These sample projects provide a snapshot of the day-to-day tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• How does Ling approach connecting with users from diverse cultural backgrounds, particularly in the French-speaking market?
• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the French Content Marketer in the first 90 days, and how can I best prepare for them?
• How does Ling support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in content marketing, SEO, and ASO.
• Provide examples of your previous work, including content creation, optimization, and engagement strategies.
• Demonstrate your understanding of the French-speaking market and cultural nuances.
• Prepare for the technical assessment by brushing up on your content creation, SEO, and ASO skills.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.