📌 Core Information
🔹 Job Title: Front-End Web Developer, Marketing
🔹 Company: Element Fleet Management
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in maintaining and optimizing online properties
- Collaborating with cross-functional teams to enhance user engagement across digital platforms
- Ensuring online properties are well-maintained, optimized for technical and search performance, and deliver an exceptional user experience
- Staying up-to-date with web development best practices, tools, and performance analytics
ASSUMPTION: This role requires a high level of technical proficiency and attention to detail, as well as strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Maintain and troubleshoot technical issues with corporate website, corporate intranet, and content pages used by client-facing apps in Contentful CMS and Microsoft SharePoint
✅ Collaborate with internal teams to create functional, responsive, and accessible online experiences using HTML, CSS, JavaScript, and Next.js
✅ Ensure websites are configured for strong SEO performance by staying abreast of and implementing SEO best practices
✅ Implement systems that provide custom metrics reporting for usage, campaign, and search performance, testing to ensure accuracy
✅ Troubleshoot cross-browser and cross-device challenges to ensure consistent user experience and monitor websites for errors
✅ Assist site owners and content editors with technical issues and educate them on content authoring and workflow tools
✅ Stay informed about development processes, web technologies, SEO best practices, and development tools, proactively making suggestions to enhance online properties
ASSUMPTION: This role involves a mix of maintenance, custom development, and optimization tasks, requiring a versatile skill set and strong problem-solving skills.
🎯 Required Qualifications
Education: Post-secondary education in Computer Science, Digital Media, Digital Marketing, or a related discipline
Experience: 5 or more years of directly relevant experience in front-end website development
Required Skills:
- Expertise in HTML, CSS, JavaScript, and Next.js
- Experience with Vercel and Azure virtual hosting environments or similar (AWS, Netlify, etc)
- Detailed knowledge of Contentful content management system (CMS) or extensive experience with similar tools
- Experience with Microsoft SharePoint Communications sites
- Experience with headless CMS architectures with API-driven development approaches and associated content modelling
- Strong understanding of core programming concepts and methods in front-end development
- Experience with Figma, Sketch, Adobe CC, or other design tools
- Experience with performance optimization, accessibility best practices, and SEO-friendly development
- Strong communication skills in English, both oral and written
Preferred Skills:
- Experience with modern front-end frameworks (React, Vue, Svelte, etc)
- Experience with static site generators for performance-driven web experiences (Gatsby, Next.js, Nuxt.js)
- Experience with modern build systems and task runners (Webpack, Vite, Rollup, etc)
- Experience with collaborative version control systems (Git, Azure Devops, Bitbucket, etc)
ASSUMPTION: Given the role's focus on front-end development and collaboration with various teams, strong technical skills and the ability to work effectively with others are crucial for success.
💰 Compensation & Benefits
Salary Range: $76,300 to $104,900 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data.
Benefits:
- Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
- Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is specific to candidates hired to perform work within the Toronto location. Candidates hired to work in other locations will be subject to the pay range associated with that location.
📌 Applicant Insights
🔍 Company Context
Industry: Element Fleet Management operates in the financial services industry, specifically focusing on fleet management, vehicle leasing, and related services.
Company Size: Element Fleet Management has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: Element Fleet Management was founded in 1946 and has since grown to become a global leader in its industry.
Company Description:
- Element Fleet Management is a global leader in fleet management, driven by a single Purpose: to Move the world through intelligent mobility.
- The company provides a superior client experience and tailored mobility solutions, along with deep and broad expertise to help clients achieve extraordinary results.
- As fleet experts, Element Fleet Management makes the complicated simple for its clients, allowing them to focus on their business.
Company Specialties:
- Fleet management
- Vehicle leasing
- Consulting
- Global fleets
- Car/light duty vehicles
- Title and license administration
- Telematics
- Accident management
- Maintenance
- Fuel expense management
- Material handling equipment
- Technology
- Risk and safety
- Heavy and medium trucks
- Toll violations management
- Fleet electrification
- Remarketing
- EV adoption
- Intelligent mobility
Company Website: www.elementfleet.com
ASSUMPTION: Element Fleet Management's extensive industry experience and global presence provide a strong foundation for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for experienced front-end developers looking to apply their skills in a marketing context and collaborate with various teams.
Reporting Structure: The Front-End Web Developer reports directly to the Marketing team and works closely with various internal teams, such as marketing strategy, operations, and content teams.
Work Arrangement: This role is on-site, with the primary work location in Toronto, Ontario, Canada.
Growth Opportunities:
- Expanding skills in marketing and related technologies
- Collaborating with diverse teams to enhance user engagement and online experiences
- Potential career progression into senior development or management roles within the marketing department or broader organization
ASSUMPTION: This role offers opportunities for professional growth through collaboration, skill development, and exposure to various aspects of marketing and fleet management.
🌍 Location & Work Environment
Office Type: Element Fleet Management's Toronto office is a modern, professional environment that fosters collaboration and innovation.
Office Location(s): 161 Bay Street, Suite 3600, Toronto, Ontario M5J 2S1, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a rich pool of talent and resources for professional development
- The city provides ample opportunities for networking and collaboration with other professionals in the field
- Toronto's central location in Eastern Canada makes it an ideal hub for working with clients and partners across the region
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, flexibility may be available based on team needs and individual arrangements.
ASSUMPTION: Working in Toronto offers a dynamic and engaging environment for professionals, with access to a wide range of cultural, recreational, and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or coding challenge
- In-person or video interview with the marketing team and relevant stakeholders
- Final interview with the department head or HR representative
Key Assessment Areas:
- Technical proficiency in front-end development
- Problem-solving skills and attention to detail
- Collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on front-end development, marketing, and collaboration
- Prepare for technical assessments by brushing up on your HTML, CSS, JavaScript, and Next.js skills
- Research Element Fleet Management's company culture and values to demonstrate your fit during the interview
- Be prepared to discuss your approach to maintaining and optimizing online properties, as well as your experience with SEO and performance analytics
ATS Keywords: Front-End Web Developer, Marketing, HTML, CSS, JavaScript, Next.js, Contentful, Microsoft SharePoint, SEO, Performance Optimization, Accessibility Best Practices
ASSUMPTION: Element Fleet Management's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- HTML
- CSS
- JavaScript
- Next.js
- Contentful CMS
- Microsoft SharePoint
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Performance analytics tools (e.g., Google Analytics, Adobe Analytics)
- Version control systems (e.g., Git, Azure Devops, Bitbucket)
- Design tools (e.g., Figma, Sketch, Adobe CC)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and required skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers first in all that we do
- Integrity: Acting with honesty, fairness, and transparency
- Collaboration: Working together to achieve shared goals
- Innovation: Embracing change and continuous improvement
- Accountability: Taking ownership and responsibility for our actions
Work Style:
- Collaborative: Working closely with various teams to achieve shared goals
- Adaptable: Embracing change and adjusting to new priorities and technologies
- Detail-oriented: Ensuring high-quality work and attention to detail in all tasks
- Analytical: Using data and insights to inform decision-making and improve performance
Self-Assessment Questions:
- How do you ensure that your work aligns with Element Fleet Management's customer-centric value?
- Describe a time when you had to adapt to a significant change in priorities or technologies. How did you handle it, and what was the outcome?
- Can you provide an example of a time when you identified and addressed a technical issue that improved user experience or site performance?
ASSUMPTION: Element Fleet Management's company culture emphasizes customer-centricity, collaboration, and continuous improvement, making it an ideal fit for professionals who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the latest web development best practices, tools, and performance analytics
- Collaborating effectively with various teams, including marketing strategy, operations, and content teams
- Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to staying up-to-date with industry trends and best practices.
📈 Similar Roles Comparison
- Compared to other front-end web developer roles, this position places a stronger emphasis on marketing and user experience, requiring a broader skill set and more collaboration with various teams
- In the fleet management industry, Element Fleet Management is a global leader, offering opportunities for career growth and development that may not be available at smaller or less established organizations
- Career progression in this role could lead to senior development or management positions within the marketing department or broader organization, providing opportunities for long-term growth and advancement
ASSUMPTION: Understanding the unique aspects of this role and its context within the broader industry can help applicants tailor their application and interview responses to highlight their fit for the position.
📝 Sample Projects
- Developing and implementing a responsive website design for a marketing campaign, improving user engagement and conversion rates by 20%
- Optimizing a corporate intranet for better search performance, reducing page load times by 30% and improving user satisfaction scores
- Creating interactive content elements, such as calculators and infographics, to enhance user experience and drive user engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, highlighting the importance of technical proficiency, attention to detail, and strong collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the team?
- What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
- How does Element Fleet Management support the professional development and growth of its employees, particularly in technical roles like this one?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Element Fleet Management foster a culture of innovation and continuous improvement, and what opportunities are there for this role to contribute to that culture?
ASSUMPTION: Asking thoughtful, informed questions during the interview demonstrates your interest in the role and the organization, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in front-end development, marketing, and collaboration
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Element Fleet Management's company culture and values
- If applicable, prepare examples or a portfolio showcasing your front-end development skills and marketing-related projects
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
