📌 Core Information
🔹 Job Title: FTC - Marketing Manager - Benelux
🔹 Company: Netflix
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time (FTC - 12 months)
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting and executing campaigns for Netflix titles in the Benelux region
- Driving brand awareness, business growth, and fandom for Netflix
- Collaborating with local agencies and internal teams to create integrated marketing strategies
- Managing workflows, marketing shoots, and campaign budgets
ASSUMPTION: This role requires a high level of autonomy and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will be comfortable taking the lead on marketing campaigns while also being a team player.
📋 Key Responsibilities
✅ Lead campaigns across the Netherlands and Belgium to boost brand awareness, business growth, and fandom in the Benelux region (Benelux experience is essential)
✅ Develop impactful strategies and creative marketing campaigns using strong, locally relevant insights to engage key audiences
✅ Manage workflows, marketing shoots, and campaign budgets, making strategic financial decisions that align with Netflix's best interests
✅ Extend global campaigns locally with creative media planning, stunts, and digital innovations to enhance excitement for a title
✅ Partner with local agencies and collaborate with Netflix teams to create integrated campaigns that drive impact
✅ Oversee the creative direction and production process across all channels, coordinating with partner agencies and internal stakeholders on the full creative suite
✅ Engage closely with Content, Product, Comms, Regional Marketing, and other teams to ensure cross-functional cooperation, connecting campaigns with audiences both locally and globally
✅ Collaborate with Netflix's world-class product creative team to integrate original marketing ideas into the member experience
✅ Work alongside A-list talent, both on-screen and off, to execute title launch campaigns, including briefings, shoots, promotional plans, and reporting
ASSUMPTION: This role requires a strong understanding of the Benelux market and its cultural nuances. The successful candidate will be able to create campaigns that resonate authentically with local audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in 360 entertainment marketing in the Benelux region
Required Skills:
- Excellent communication skills in Dutch and English (written and oral)
- Proven record of developing marketing campaigns from scratch, including strategic positioning, key art, and video execution, audience identification, media strategy, and launch roadmaps
- Proven record of creative excellence
- Ability to lead, create, and execute campaigns autonomously
- Ability to manage multiple time-sensitive projects simultaneously without the support of a large team
- Capacity to continuously provide and receive constructive, actionable feedback to and from colleagues
- Cultural awareness and the ability to act as a cultural ambassador for both local cultures and Netflix's culture
Preferred Skills:
- Experience working with A-list talent
- Fluency in additional languages spoken in the Benelux region
ASSUMPTION: Given the nature of the role, candidates with a strong passion for Netflix content and a deep understanding of the Benelux market will be most successful.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (industry standard for a Marketing Manager role in the Netherlands with 5-10 years of experience)
Benefits:
- Competitive benefits package, including health insurance and pension plan
- Generous vacation and sick leave policies
- Opportunities for professional development and growth
- Access to Netflix's streaming services and other perks
Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed to meet deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the Netherlands. Actual compensation may vary depending on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Global) - Small teams and agile decision-making at the local level
Founded: 1997 - Netflix was founded as a DVD rental service and has since evolved into a global streaming platform
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries
- Netflix offers a wide variety of TV series, films, and games across various genres and languages
- Netflix's mission is to entertain the world by providing a wide range of high-quality content that can be watched anytime, anywhere, and on any device
Company Specialties:
- Streaming services
- Original content production
- Data-driven decision-making
- Global expansion and localization
Company Website: netflix.com
ASSUMPTION: Netflix's global presence and focus on localization make it an attractive employer for candidates interested in international marketing and content strategy.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Marketing Director for the Benelux region and collaborates with various internal teams and external agencies
Work Arrangement: On-site, with the possibility of occasional remote work for meetings and events
Growth Opportunities:
- Progression to a senior marketing role or management position within Netflix's global marketing organization
- Expansion into other regions or functional areas within Netflix, such as content creation or product development
- Development of specialized skills in areas such as data analysis, market research, or brand strategy
ASSUMPTION: Given Netflix's global presence and focus on internal mobility, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Netflix's Amsterdam office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): Stadhouderskade 55, Amsterdam, North Holland 1072 AB, Netherlands
Geographic Context:
- Amsterdam is the capital and largest city of the Netherlands, with a population of over 870,000
- The Netherlands is a multicultural country with a strong focus on work-life balance and social welfare
- The Benelux region consists of Belgium, the Netherlands, and Luxembourg, with a combined population of over 14 million
Work Schedule: Standard office hours with flexibility to work additional hours as needed to meet deadlines
ASSUMPTION: The Amsterdam office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Case study or presentation task
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Cultural fit and understanding of Netflix's brand and values
- Marketing strategy and campaign development skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your passion for Netflix content and understanding of the Benelux market
- Prepare a case study or presentation that showcases your ability to develop and execute marketing campaigns
- Be prepared to discuss your thoughts on recent Netflix campaigns and how you would improve them
ATS Keywords: Marketing, Campaign Management, Benelux, Entertainment Marketing, Brand Awareness, Business Growth, Fandom, Localization, Collaboration, Integrated Marketing, Media Planning, Stunts, Digital Innovations, A-list Talent, Cross-functional Cooperation, Member Experience, Title Launch Campaigns
ASSUMPTION: Given Netflix's focus on cultural fit and data-driven decision-making, candidates should be prepared to demonstrate their understanding of Netflix's brand and values, as well as their ability to develop and execute effective marketing campaigns.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Docs, Google Sheets)
- Marketing automation and analytics tools (e.g., Marketo, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Netflix uses a variety of tools and technologies to streamline workflows and improve collaboration. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusion - Netflix strives to create an inclusive and diverse work environment where everyone feels valued and respected
- Integrity - Netflix expects its employees to act with honesty and integrity in all aspects of their work
- Perseverance - Netflix encourages its employees to be persistent and resilient in the face of challenges and setbacks
Work Style:
- Collaborative - Netflix values a team-based approach to problem-solving and decision-making
- Data-driven - Netflix uses data and analytics to inform its marketing strategies and campaign development
- Innovative - Netflix encourages its employees to think creatively and challenge the status quo
Self-Assessment Questions:
- How do you embody Netflix's values in your work?
- How do you approach marketing campaigns that target diverse audiences within the Benelux region?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Netflix's culture is characterized by its focus on inclusion, integrity, and perseverance. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a collaborative, data-driven, and innovative work environment.
⚠️ Potential Challenges
- Managing multiple time-sensitive projects simultaneously may require long hours and weekend work
- Navigating the complex and dynamic Benelux market may present unique challenges and opportunities
- Working with A-list talent may require additional coordination and communication efforts
- Netflix's focus on data-driven decision-making may require additional analysis and reporting responsibilities
ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges and demands. Candidates should be prepared to manage multiple priorities and work effectively in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions in the entertainment industry, but with a focus on the Benelux region and Netflix's unique brand and content library
- Compared to other entertainment companies, Netflix places a greater emphasis on data-driven decision-making and innovative marketing strategies
- Career path progression may involve moving into senior marketing roles or exploring other functional areas within Netflix, such as content creation or product development
ASSUMPTION: Given Netflix's unique brand and focus on data-driven marketing, this role offers a unique opportunity for candidates interested in entertainment marketing and global brand management.
📝 Sample Projects
- Developing a marketing campaign for a new Netflix original series, including strategic positioning, key art, and video execution, audience identification, media strategy, and launch roadmap
- Collaborating with local agencies and internal teams to create an integrated marketing campaign for a Netflix film release, including promotional events, press outreach, and social media engagement
- Working with Netflix's product creative team to integrate original marketing ideas into the member experience, such as personalized recommendations and interactive content
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic campaign development to creative execution and member experience enhancement.
❓ Key Questions to Ask During Interview
- How does this role fit into Netflix's global marketing organization and strategy?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does Netflix approach collaboration and communication with local agencies and internal teams?
- What opportunities are there for growth and development within Netflix's marketing organization?
- How does Netflix support work-life balance and employee well-being in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role's context, priorities, and opportunities for growth and development within Netflix's marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the Benelux region and Netflix's unique brand and content library
- Prepare a case study or presentation that showcases your ability to develop and execute marketing campaigns, with a focus on the Benelux region and Netflix's unique brand and content library
- Be prepared to discuss your thoughts on recent Netflix campaigns and how you would improve them during your interviews
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
