📌 Core Information
🔹 Job Title: FTC Senior Marketing Manager EU, Amazon Transportation Services
🔹 Company: Amazon
🔹 Location: London, England
🔹 Job Type: Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer lifecycle and engagement marketing strategies for Amazon Transportation Services (ATS) in the EU.
- Focusing on deepening relationships with existing customers through personalized experiences and strategic communication.
- Collaborating cross-functionally with product, tech, marketing, and program teams to design seamless, data-driven engagement programs.
- Measuring and analyzing customer engagement metrics, campaign performance, and customer feedback to continuously improve lifecycle strategies and ROI.
- Leading strategic content development that supports education, loyalty, and long-term program alignment.
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on creating meaningful customer engagement.
📋 Key Responsibilities
✅ Own and drive the customer lifecycle strategy for existing customers across ATS programs, focusing on onboarding, engagement, retention, and advocacy.
✅ Develop and optimize the customer value proposition across segments, tailoring messaging and programs that help customers grow with us through progressive stages.
✅ Design lifecycle campaigns and engagement journeys, using a mix of channels including email, in-product communication, events, and digital content to support customer success and satisfaction.
✅ Leverage customer insights and behavioral data to segment audiences, identify lifecycle gaps, and build targeted marketing initiatives that increase activation, adoption, and long-term retention.
✅ Partner cross-functionally with Product, Ops, Sales, and Brand teams to ensure customer engagement strategies align with program goals and deliver consistent, high-value experiences.
✅ Measure and analyze customer engagement metrics, campaign performance, and customer feedback to continuously improve lifecycle strategies and ROI.
✅ Lead strategic content development that supports education, loyalty, and long-term program alignment—including customer-facing guides, webinars, case studies, and thought leadership assets.
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires a strong understanding of customer lifecycle marketing and engagement strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of experience in customer lifecycle marketing, engagement strategies, or a related role.
Required Skills:
- Proven experience in customer lifecycle marketing and engagement strategies.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Ability to work cross-functionally and influence stakeholders.
- Fluency in English.
Preferred Skills:
- Experience working in the transportation or logistics industry.
- Fluency in additional European languages.
- Experience with marketing automation tools and CRM systems.
ASSUMPTION: Candidates should have a strong background in customer lifecycle marketing and engagement strategies, with a proven track record of driving customer success and satisfaction.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (pro-rated for 12-month contract)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and leave policies.
- On-site amenities and services.
Working Hours: Full-time, Monday to Friday, with some flexibility for occasional remote work.
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing manager role in the EU, with adjustments for the fixed-term contract duration.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (globally)
Founded: 1994 (headquarters in Seattle, WA, USA)
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
- Amazon's mission is to be Earth's most customer-centric company.
- Amazon is known for its innovative culture, commitment to operational excellence, and long-term thinking.
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage
- Digital streaming and entertainment
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon's size and global presence offer applicants a unique opportunity to work on large-scale projects and gain exposure to diverse teams and markets.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the EU Marketing Manager for Amazon Transportation Services.
Work Arrangement: On-site, with occasional flexibility for remote work.
Growth Opportunities:
- Potential to expand the role's scope and impact based on performance and business needs.
- Opportunities to work on cross-functional projects and collaborate with teams across the organization.
- Access to Amazon's extensive learning and development resources.
ASSUMPTION: This role offers opportunities for professional growth and development within Amazon's expanding transportation services division.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities and services.
Office Location(s): London, England
Geographic Context:
- London is a major global city with a vibrant business ecosystem.
- The office is located in a central, easily accessible area with nearby public transportation options.
- London offers a diverse range of cultural, entertainment, and recreational opportunities.
Work Schedule: Full-time, with some flexibility for occasional remote work.
ASSUMPTION: Working in London provides access to a dynamic business environment and a wealth of cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screen with the hiring manager.
- On-site or virtual interview with a panel of stakeholders.
- Final round interview with the EU Marketing Manager for Amazon Transportation Services.
Key Assessment Areas:
- Customer-centric mindset and approach to marketing.
- Strategic thinking and problem-solving skills.
- Ability to work cross-functionally and collaborate with diverse teams.
- Analytical skills and data-driven decision-making.
Application Tips:
- Tailor your resume and cover letter to highlight your customer lifecycle marketing experience and relevant skills.
- Prepare examples of your past accomplishments in customer engagement, retention, and advocacy strategies.
- Be ready to discuss your approach to data analysis and using insights to inform marketing strategies.
ATS Keywords: Customer Lifecycle, Engagement Marketing, Retention Marketing, Value Proposition Development, Lifecycle Campaigns, Data-Driven Engagement, Cross-Functional Collaboration, Customer Insights, Behavioral Data Analysis, Content Development, Customer Education, Customer Satisfaction, Strategic Communication, Customer Advocacy, Marketing Initiatives, Performance Measurement
ASSUMPTION: Applicants should emphasize their customer-centric mindset and relevant marketing experience in their application materials and interview preparation.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Inventive and creative
Self-Assessment Questions:
- How do you ensure that your marketing strategies are customer-centric and focused on customer satisfaction?
- Can you provide an example of a time when you used data to inform a marketing decision and drive customer engagement?
- How do you approach working with cross-functional teams to deliver consistent, high-value customer experiences?
ASSUMPTION: Applicants should assess their fit with Amazon's customer-centric culture and commitment to operational excellence.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a fast-paced, dynamic environment.
- Adapting to changes in customer behavior and market trends, and pivoting marketing strategies accordingly.
- Ensuring consistent, high-quality customer experiences across multiple channels and touchpoints.
- Navigating a large, complex organization and building effective working relationships with diverse teams.
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and navigate a large, complex organization.
📈 Similar Roles Comparison
- This role is unique in its focus on customer lifecycle marketing for Amazon Transportation Services in the EU.
- Compared to other senior marketing manager roles, this position offers a more specialized focus on customer engagement and retention strategies within the transportation and logistics industry.
- Career progression in this role could lead to broader marketing leadership opportunities within Amazon's transportation services division or related areas.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer onboarding and activation for Amazon Relay.
- Conducting customer segmentation analysis to identify opportunities for personalized engagement and retention strategies across ATS programs.
- Collaborating with product and brand teams to create customer-facing content that supports customer education, loyalty, and advocacy.
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current customer engagement strategies for Amazon Transportation Services in the EU, and where this role fits into those strategies?
- How does this role collaborate with other marketing teams and stakeholders within Amazon's transportation services division?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Amazon support the professional development and growth of its marketing managers?
- What are the biggest challenges facing the customer engagement strategies for Amazon Transportation Services in the EU, and how can this role help address them?
ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their understanding of the role and Amazon's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs portal.
- Tailor your resume and cover letter to highlight your customer lifecycle marketing experience and relevant skills.
- Prepare examples of your past accomplishments in customer engagement, retention, and advocacy strategies.
- Be ready to discuss your approach to data analysis and using insights to inform marketing strategies during your interviews.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
