Full-Funnel Marketing Manager:in (B2B)

📌 Core Information

🔹 Job Title: Full-Funnel Marketing Manager:in (B2B)

🔹 Company: moveXM GmbH

🔹 Location: Frankfurt, Hesse, Germany

🔹 Job Type: Full-Time, Hybrid (2 office days per month)

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and managing B2B demand and lead generation campaigns, with a focus on LinkedIn
• Handling graphic design and content creation for various marketing materials
• Managing marketing automation and optimization using HubSpot
• Collaborating with the CRXO (Chief Revenue & Experience Officer) and other teams to drive growth and performance

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on B2B, and experience in using marketing automation tools and design software.

📋 Key Responsibilities

✅ Developing and managing B2B demand and lead generation campaigns, with a focus on LinkedIn

✅ Creating and optimizing marketing materials, including ads, landing pages, and web content

✅ Managing marketing automation and tracking using HubSpot

✅ Analyzing campaign performance and providing data-driven insights and recommendations

✅ Collaborating with cross-functional teams to ensure marketing efforts align with overall business objectives

ASSUMPTION: This role requires a high level of self-motivation, creativity, and a strong performance focus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of experience in digital marketing, preferably in a B2B environment

Required Skills:

• Proficient in design tools (e.g., Figma, Canva, Adobe)
• Strong web competence, including CMS experience, SEO basics, and conversion logic
• Technical understanding of tracking, tools, and automation (e.g., HubSpot, LinkedIn Campaign Manager)
• Excellent copywriting skills and ability to write clear, persuasive texts
• Self-motivated, hands-on mentality, and a willingness to learn and adapt
• Strong communication and teamwork skills, with the ability to work in a diverse team

Preferred Skills:

• Experience with marketing automation and analytics tools
• Fluency in German and English

ASSUMPTION: Candidates with experience in B2B marketing and a strong portfolio of creative work will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-level marketing role in Germany)

Benefits:

• Remote-first work arrangement with flexibility
• Responsibility for tools, budget, and performance on a senior level
• Opportunity to work directly with the leadership team and have a significant impact on the company's growth
• Open, value-driven team culture with a focus on learning and growth

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely most of the time

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Customer Experience (CX) and Customer Satisfaction Management (CSM) software

Company Size: 51-200 employees, providing a dynamic and growing work environment

Founded: 1995, with over 30 years of experience in providing high-quality software products and partnership-based customer support

Company Description:

• moveXM is the solution for preventing customer churn and achieving long-term customer loyalty
• The company specializes in collecting, analyzing, and acting on real customer feedback to improve the customer experience
• moveXM serves numerous customers from various industries, including energy supply, insurance, and automotive

Company Specialties:

• Customer Satisfaction and Loyalty Management (CSM)
• Service Quality
• CX
• Customer Experience
• SaaS
• Customer Centricity
• CX Management
• Kundenzufriedenheit
• NPS
• CSAT
• CES
• Insights
• Data Management
• CX Analytics
• AI / KI
• Kundenfeedback
• Voice of the Customer (VoC)
• Data-driven
• CEM
• Sentiment Analytics
• Natural Language Processing
• Churn Management
• Retention Marketing
• Churn Prevention
• Kundenzentrierung

Company Website: movexm.com

ASSUMPTION: moveXM's focus on customer experience and data-driven insights makes it an attractive employer for marketing professionals looking to make a significant impact on the company's growth.

📊 Role Analysis

Career Level: Mid-level marketing role with significant responsibility and growth opportunities

Reporting Structure: Reports directly to the CRXO (Chief Revenue & Experience Officer)

Work Arrangement: Hybrid, with 2 office days per month in Frankfurt and remote work flexibility

Growth Opportunities:

• Learning on a senior level, with responsibility for tools, budget, and performance
• Sparring on a C-level, providing opportunities to develop strategic thinking and leadership skills
• Working closely with the leadership team to drive the company's growth and transformation

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance their career within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a remote-first approach and 2 office days per month in Frankfurt

Office Location(s): Frankfurt, Germany

Geographic Context:

• Frankfurt is the fifth-largest city in Germany and the largest city in the state of Hesse
• The city is known for its vibrant tech and startup scene, as well as its cultural attractions and high quality of life
• Frankfurt is well-connected by public transportation and has an international airport

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely most of the time

ASSUMPTION: The hybrid work arrangement and remote-first approach provide a good work-life balance and the opportunity to live in various locations in Germany.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the CRXO (Chief Revenue & Experience Officer)
• On-site or virtual interview with the leadership team
• Final decision and job offer

Key Assessment Areas:

• Marketing skills and experience, with a focus on B2B and digital marketing
• Creativity and problem-solving abilities
• Communication and teamwork skills
• Performance focus and data-driven mindset

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your creative work and be ready to discuss them during the interview
• Research the company and industry to show your enthusiasm and preparation

ATS Keywords: Digital Marketing, B2B, Demand Generation, Lead Generation, LinkedIn, Marketing Automation, HubSpot, Design Tools, Copywriting, Performance Focus

ASSUMPTION: moveXM uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation)
• LinkedIn Campaign Manager
• Design Tools (e.g., Figma, Canva, Adobe)
• CMS (Content Management System)
• SEO Tools (e.g., Google Search Console, SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Remote-first and flexible
• Results-driven and performance-focused
• Creative and innovative
• Data-driven and analytical

Self-Assessment Questions:

• How do you align with moveXM's customer-centric approach to marketing?
• How comfortable are you working in a remote-first environment and collaborating with a diverse team?
• How do you balance creativity and data-driven decision making in your marketing strategies?

ASSUMPTION: moveXM values candidates who are a strong cultural fit, with a focus on customer-centricity, data-driven decision making, and a willingness to learn and adapt in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing creativity and data-driven decision making
• Working in a fast-paced, dynamic environment with a focus on growth and transformation
• Collaborating with a diverse team and stakeholders to align marketing efforts with overall business objectives

ASSUMPTION: These challenges can be overcome by a strong performance focus, excellent communication and teamwork skills, and a willingness to learn and adapt in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on B2B demand and lead generation, with a particular emphasis on LinkedIn
• moveXM's focus on customer experience and data-driven insights sets it apart from other companies in the industry
• This role offers significant growth opportunities and the potential to take on more responsibility as the company continues to grow and transform

ASSUMPTION: Candidates should consider how their skills and experience align with the unique requirements and opportunities presented by this role at moveXM.

📝 Sample Projects

• Developing and executing a B2B demand generation campaign on LinkedIn, with a focus on lead quality and conversion rates
• Creating and optimizing marketing materials, including ads, landing pages, and web content, to improve performance and drive growth
• Managing marketing automation and tracking using HubSpot to improve campaign performance and provide data-driven insights

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth and transformation strategy?
• What are the key priorities for this role in the first 90 days?
• How does moveXM support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does the leadership team collaborate and make decisions, and how can I contribute to this process?

ASSUMPTION: These questions demonstrate a strong interest in the role and company, as well as a willingness to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your creative work and be ready to discuss them during the interview
• Research the company and industry to show your enthusiasm and preparation
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.