📌 Core Information
- Job Title: Full Stack Marketer (US Remote)
- Company: Jackrabbit Technologies
- Location: Remote (US)
- Job Type: Full-time
- Category: Marketing
- Date Posted: July 15, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing strategies to generate and nurture qualified leads
- Collaborating with cross-functional teams to create and optimize content for various channels
- Managing paid media channels to expand Jackrabbit's reach in the youth activities and child care industries
- Contributing to three diverse content calendars and improving content across three blogs
- Working autonomously and balancing multiple priorities in a fast-paced remote working environment
ASSUMPTION: This role requires a strong understanding of inbound marketing, digital marketing tools, and a proven track record in content marketing and copywriting.
📋 Key Responsibilities
- 📝 Content Creation & Management:
- Develop and execute content marketing strategies to generate and nurture qualified leads
- Contribute to three diverse content calendars and improve content across three blogs
- Create long-form content, such as ebooks and downloadable content
- Collaborate with content creators, designers, and a paid media agency to execute content marketing efforts
- 📈 Lead Generation & Nurturing:
- Formulate and run effective marketing automation lead nurturing funnels and triggered touches to accelerate lead generation
- Convert channel traffic from email campaigns, social media, trade shows, and training events into leads and contacts
- 💰 Paid Media Management:
- Manage paid social, search, and display channels in collaboration with a third-party agency
- Expand Jackrabbit's reach in the dance, swim, gymnastics, and child care industries
- 🤝 Cross-functional Collaboration:
- Coordinate and collaborate across all Jackrabbit teams to ensure proper alignment and communication
- Work closely with marketing stakeholders and other functional teams to formulate and run effective marketing campaigns
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively with various teams to achieve common goals.
🎯 Required Qualifications
- 📚 Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- 🕒 Experience: 3+ years of content marketing experience and 1-2 years of copywriting experience
- 🛠️ Required Skills:
- Proven experience creating and executing effective inbound content digital marketing activities
- Proficiency in digital marketing tools and platforms, including marketing automation and CRM systems (HubSpot and WordPress are a plus)
- Strong written and verbal communication skills, with the ability to build relationships
- Working knowledge of SEO optimization and audience engagement
- Experience with an A/B testing platform
- Strong organization skills and attention to detail
- Ability to work autonomously and balance multiple priorities in a fast-paced remote working environment
- Ability to travel up to 10% (Charlotte-based)/25% (non-Charlotte-based); international travel may be required
- 🌐 Preferred Skills:
- Experience with Google Analytics and Google Ads
- Familiarity with the youth activities and child care industries
- Knowledge of marketing automation best practices
ASSUMPTION: Candidates with a strong portfolio showcasing their content marketing and copywriting skills will be given preference.
💰 Compensation & Benefits
- 💰 Salary Range: $75,000 - $95,000 per year (based on experience and industry standards for remote marketing roles)
- ASSUMPTION: The salary range is estimated based on industry standards for remote marketing roles, considering the required experience level and the company's size.
- 🎁 Benefits:
- Medical, Dental, Vision, Flexible Spending, HSA, and Dependent Care Accounts
- Company-Paid Disability and Life Insurance
- 401(k) with a generous company match
- Paid Time Off, Paid Parental Leave, Paid Caregiver Leave, and Sabbatical Leave
- Annual allowance for professional development
- Paid Time to volunteer in your community
📌 Applicant Insights
🔍 Company Context
- 🏢 Industry: Software as a Service (SaaS) for youth activity centers
- 📈 Company Size: Medium (51-200 employees)
- 📅 Founded: 2004
- 📜 Company Description: Jackrabbit Technologies is the leading provider of software and services that help youth activity centers grow and operate efficiently. With over 7,000 clients in 35 countries, Jackrabbit empowers businesses to leverage technology to prosper.
- 🎯 Company Specialties:
- World-class customer support
- Rapid-fire software enhancement schedule
- Global client base
- Industry-leading business management software
- Solutions for child care centers
📊 Role Analysis
- 🌟 Career Level: Mid-level (2-5 years of experience)
- 🌐 Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including content creators, designers, and the paid media agency.
- 🏢 Work Arrangement: Fully remote (US-based)
- 🌱 Growth Opportunities:
- Potential career progression into senior marketing roles or specialized marketing management positions
- Opportunities to expand skills and knowledge in digital marketing, content strategy, and team leadership
🌍 Location & Work Environment
- 🏢 Office Type: Fully remote (work from home)
- 📍 Office Location(s): Huntersville, NC (headquarters) – however, this role can be performed remotely from anywhere in the US
- 🌎 Geographic Context:
- Jackrabbit Technologies is headquartered in Huntersville, NC, with a fully remote workforce across the US
- The company serves clients across the United States and in more than two dozen countries worldwide
- 🕒 Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid or part-time arrangement, depending on the candidate's needs and the company's requirements
💼 Interview & Application Insights
- 📝 Typical Process:
1. Online application review
2. Phone or video screening with the Hiring Manager
3. In-depth interview with the Marketing Manager and a team member
4. Final interview with the Director of Marketing
5. Background check and offer extension
- 🎯 Key Assessment Areas:
1. Content creation and strategy skills
2. Digital marketing proficiency
3. Communication and collaboration abilities
4. Problem-solving and adaptability in a fast-paced environment
5. Alignment with Jackrabbit Technologies' company culture and values
- 💡 Application Tips:
1. Tailor your resume and cover letter to highlight your content marketing and copywriting skills, as well as your experience with digital marketing tools and platforms
2. Showcase your understanding of the youth activities and child care industries, and how your skills and experience make you a strong fit for this role
3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a remote team environment
🛠️ Tools & Technologies
- Marketing automation and CRM systems (HubSpot and WordPress are a plus)
- Google Analytics and Google Ads (preferred)
- A/B testing platform (e.g., Optimizely, VWO, or Google Optimize)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
👔 Cultural Fit Considerations
- 🌟 Company Values:
- Empowerment: Encourage and support employees to take ownership of their roles and make decisions that drive results
- Collaboration: Foster a culture of teamwork and open communication to achieve common goals
- Nimble Learning: Embrace a growth mindset and continuously seek new opportunities to learn and improve
- Customer Focus: Prioritize customer needs and deliver exceptional experiences to build strong, lasting relationships
- Results-Driven: Hold ourselves and others accountable for achieving measurable outcomes and continuously improving our performance
- 🌟 Work Style:
- Jackrabbit Technologies values a remote-first work environment, with a strong focus on results and accountability
- Employees are expected to work autonomously, manage their time effectively, and maintain a consistent work-life balance
- The company encourages open communication, active listening, and a solutions-oriented approach to problem-solving
- 💭 Self-Assessment Questions:
1. How do you align with Jackrabbit Technologies' company values, and how have you demonstrated these values in your previous roles?
2. How comfortable are you working remotely and managing your time effectively in a fast-paced, results-driven environment?
3. How do you approach learning new tools, technologies, or marketing strategies to stay current and improve your performance?
🚨 Potential Challenges
- 🌐 Remote Work Environment: Working remotely requires strong self-motivation, time management, and communication skills to maintain productivity and collaboration with team members
- 💡 Fast-Paced Environment: The role may require juggling multiple priorities, tight deadlines, and quick decision-making in a dynamic and ever-changing marketing landscape
- 🌐 Industry-Specific Knowledge: Familiarity with the youth activities and child care industries may be required to create targeted and effective content marketing strategies
📈 Similar Roles Comparison
- 📝 Content Marketing Manager: This role focuses more on strategy and team management, while the Full Stack Marketer role is more hands-on and focused on content creation and execution
- 📈 Digital Marketing Specialist: This role may have a broader scope, including SEO, social media management, and paid advertising, while the Full Stack Marketer role is more focused on content marketing and lead generation
- 📈 Marketing Coordinator: This role may have fewer responsibilities and require less experience, while the Full Stack Marketer role demands a higher level of expertise and experience in content marketing and digital marketing tools
📝 Sample Projects
- 📝 Ebook Development: Create an ebook or downloadable content piece targeting youth activity center owners, focusing on industry trends, best practices, or software solutions to help them grow their businesses
- 📝 Webinar Series: Develop and execute a webinar series featuring industry experts, thought leaders, or Jackrabbit Technologies' internal subject matter experts to educate and engage potential clients
- 📝 Email Marketing Campaign: Design and implement an email marketing campaign targeting existing clients to encourage upsells, cross-sells, or renewals, focusing on personalized content and tailored offers
💭 Key Questions to Ask During Interview
1. 📝 Role Responsibilities: Can you provide more details about the day-to-day tasks and priorities for this role, and how they may evolve over time?
2. 🌐 Team Structure: How does the marketing team collaborate, and what are the key relationships between the marketing team and other departments within the company?
3. 🌟 Company Culture: How does Jackrabbit Technologies support work-life balance, professional development, and employee growth within the marketing team?
4. 🌱 Growth Opportunities: What are the potential career paths for this role, and how does the company support employees in achieving their long-term career goals?
5. 💡 Work Environment: How does the company ensure a positive and productive remote work environment, and what resources are available to support remote employees?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jackrabbit.bamboohr.com/careers/191)
2. Tailor your resume and cover letter to highlight your content marketing and copywriting skills, as well as your experience with digital marketing tools and platforms
3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a remote team environment
4. Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
5. If invited to interview, research Jackrabbit Technologies' company culture, values, and industry-specific challenges to demonstrate your understanding of the role and the company
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
