V

Full Stack Marketer, v0

Vercel
Full-time
On-site
San Francisco, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Full Stack Marketer, v0

πŸ”Ή Company: Vercel

πŸ”Ή Location: Hybrid - San Francisco

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Owning the marketing strategy for v0 from awareness to activation
  • Developing core messaging and positioning for v0
  • Planning and launching campaigns across paid, owned, earned, and community channels
  • Running growth experiments to drive signups, usage, and retention
  • Collaborating with cross-functional teams to bring new features and updates to market

ASSUMPTION: This role requires a strong background in marketing technical products, with a focus on AI/ML or developer tools. The ideal candidate will have experience driving self-serve activations and be data-driven and experimental.

πŸ“‹ Key Responsibilities

βœ… Own the marketing strategy for v0 β€” from awareness to activation

βœ… Develop core messaging and positioning that resonates with various audiences

βœ… Plan and launch campaigns across paid, owned, earned, and community channels

βœ… Run growth experiments to drive signups, usage, and retention β€” continuously testing and iterating

βœ… Collaborate with product, design, and developer relations teams to bring new features and updates to market

βœ… Tell the v0 story through content, demos, case studies, and community activations

βœ… Define and measure success metrics, making data-driven decisions to optimize efforts

βœ… Partner with the broader Vercel GTM org to enable v0’s growth within the Vercel customer base

ASSUMPTION: This role requires a mix of strategic thinking and hands-on execution. The ideal candidate will be comfortable working across mediums and generating novel marketing approaches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of marketing experience, ideally across product marketing, growth, and brand

Required Skills:

  • Proven experience building and marketing technical products
  • Deep understanding of performance marketing and SEO
  • Data-driven mindset with a focus on experimentation
  • Exceptional written communication skills
  • Highly creative and comfortable working across mediums

Preferred Skills:

  • Experience working in the AI space
  • Understanding of APIs and SDKs
  • Background in frontend or platform development

ASSUMPTION: While a degree in marketing or business is preferred, Vercel values relevant experience and skills over formal education. Candidates with a strong portfolio or proven track record in marketing technical products are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $200,000 - $225,000 USD per year (San Francisco-based, may vary based on location)

Benefits:

  • Competitive compensation package, including equity
  • Inclusive Healthcare Package
  • Learn and Grow - mentorship, events, and skill-building opportunities
  • Flexible Time Off
  • Work From Home budget for outfitting your space

Working Hours: Full-time, flexible hours with a focus on results and work-life balance

ASSUMPTION: Vercel offers competitive compensation and benefits packages to attract and retain top talent. The salary range provided is based on market research and internal equity considerations.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Vercel operates in the software development industry, focusing on providing developer tools and cloud infrastructure for building, scaling, and securing a faster, more personalized web.

Company Size: Vercel has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Vercel was founded in 2015, with a mission to empower frontend developers and improve the web development experience.

Company Description:

  • Vercel provides the developer tools and cloud infrastructure to build, scale, and secure a faster, more personalized web.
  • Customers include Under Armour, Nintendo, The Washington Post, and Zapier.
  • Vercel is the creator of Next.js, v0, AI SDK, and Turborepo.

Company Specialties:

  • Next.js
  • Developer Velocity
  • Open Source
  • Developer Experience
  • React
  • Web Development

Company Website: https://vercel.com

ASSUMPTION: Vercel's focus on developer tools and open-source technologies creates a unique work environment that values innovation, collaboration, and continuous learning.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring significant experience and expertise in marketing technical products.

Reporting Structure: The Full Stack Marketer, v0 will report directly to the Vercel leadership team and collaborate with cross-functional teams, including product, design, and developer relations.

Work Arrangement: This role is remote-friendly, with a hybrid work arrangement based in San Francisco. Vercel offers flexible work arrangements to accommodate individual needs and preferences.

Growth Opportunities:

  • Potential to grow into a leadership role within Vercel's marketing organization
  • Opportunities to work on cutting-edge AI and developer tools projects
  • Chance to make a significant impact on Vercel's flagship AI product, v0

ASSUMPTION: Vercel's fast-paced and innovative environment offers ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Vercel's headquarters is located in San Francisco, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): 340 S LEMON AVE #3717, WALNUT, CA 91789, USA

Geographic Context:

  • San Francisco is a major tech hub with a vibrant startup ecosystem
  • The Bay Area offers a diverse range of cultural, recreational, and culinary experiences
  • The hybrid work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time, with flexible hours and a focus on results and work-life balance

ASSUMPTION: Vercel's hybrid work arrangement and flexible hours create a supportive and inclusive work environment that caters to individual needs and preferences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with a Vercel recruiter
  • Technical assessment or case study presentation
  • Interview with the hiring manager and cross-functional team members
  • Final interview with Vercel leadership

Key Assessment Areas:

  • Marketing strategy and planning
  • Campaign execution and optimization
  • Data analysis and interpretation
  • Communication and presentation skills

Application Tips:

  • Tailor your resume and cover letter to highlight your experience with marketing technical products and driving self-serve activations
  • Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made
  • Demonstrate your understanding of Vercel's products and the AI/ML space

ATS Keywords: Marketing strategy, technical product marketing, AI/ML, developer tools, growth experiments, data-driven decisions, campaign planning, cross-functional collaboration

ASSUMPTION: Vercel's interview process is designed to assess the candidate's strategic thinking, hands-on execution, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
  • Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's background and Vercel's current tech stack.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Empower developers
  • Build for the long term
  • Embrace open source
  • Focus on impact
  • Act with integrity

Work Style:

  • Collaborative and cross-functional
  • Data-driven and experimental
  • Focused on results and impact
  • Adaptable and open to feedback

Self-Assessment Questions:

  • How have you successfully marketed technical products in the past?
  • Can you describe a time when you drove self-serve activations and the data-driven decisions you made?
  • How do you approach working collaboratively with cross-functional teams?

ASSUMPTION: Vercel values candidates who align with their company values and work style, as well as those who can demonstrate a strong track record in marketing technical products.

⚠️ Potential Challenges

  • Balancing strategic thinking with hands-on execution
  • Working with a diverse range of stakeholders, including developers, product managers, and non-technical audiences
  • Keeping up with the fast-paced and ever-evolving AI/ML landscape
  • Managing multiple campaigns and projects simultaneously

ASSUMPTION: The Full Stack Marketer, v0 role presents unique challenges and opportunities for growth and development within Vercel's innovative and dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong background in marketing technical products, with a focus on AI/ML or developer tools
  • This role offers the opportunity to work on cutting-edge AI and developer tools projects, with a focus on driving adoption and usage
  • Career progression may include leadership roles within Vercel's marketing organization or transitioning into a product management or developer relations role

ASSUMPTION: The Full Stack Marketer, v0 role is unique within Vercel and the broader tech industry, offering a rare opportunity to own marketing strategy and execution for a flagship AI product.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new AI-powered developer tool
  • Launching a series of targeted campaigns to drive adoption and usage of v0 among developers and non-technical users
  • Creating a comprehensive content marketing strategy to educate users about the benefits of AI-generated code

ASSUMPTION: The specific projects and initiatives undertaken by the Full Stack Marketer, v0 will depend on Vercel's product roadmap and market demands.

❓ Key Questions to Ask During Interview

  • How does Vercel plan to integrate v0 with its existing product suite and customer base?
  • Can you describe the team structure and dynamics within Vercel's marketing organization?
  • How does Vercel support the professional growth and development of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?
  • How does Vercel approach work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to Vercel's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Vercel's careers page
  • Tailor your resume and cover letter to highlight your experience with marketing technical products and driving self-serve activations
  • Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made
  • Demonstrate your understanding of Vercel's products and the AI/ML space
  • Follow up with Vercel's recruitment team one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with Vercel before making decisions.