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Full Stack Mobile Growth Marketer (Full-Time, Remote - Europe based)

SNAQ
Full-time
Remote
Worldwide
πŸ“Œ Core Information
πŸ”Ή Job Title: Full Stack Mobile Growth Marketer
πŸ”Ή Company: SNAQ
πŸ”Ή Location: Switzerland
πŸ”Ή Job Type: Full-time
πŸ”Ή Category: 🎯 Performance Marketing, πŸš€ Growth Marketing


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πŸ“Œ Essential Job Details


πŸš€ Job Overview
As the Full Stack Mobile Growth Marketer at SNAQ, you will play a pivotal role in driving the company's next phase of rapid growth. SNAQ is a cutting-edge startup revolutionizing diabetes care through its award-winning mobile app that helps users better manage their blood sugar levels. In this position, you will take full ownership of SNAQ's marketing efforts, leading both paid and organic growth initiatives to acquire, convert, and retain customers across both consumer (patients) and business (healthcare professionals) segments.


ASSUMPTION: Based on the job description, this role requires a hands-on, strategic marketer with experience in the mobile app/startup space. The successful candidate will be responsible for all aspects of SNAQ's marketing, from campaign planning and execution to performance optimization and partnership management.


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πŸ“‹ Key Responsibilities
βœ… Design, implement, and optimize user acquisition campaigns across a variety of marketing channels
βœ… Boost SNAQ's organic reach through ASO and website/blog SEO optimization
βœ… Own CRM activities to engage and retain customers
βœ… Create compelling marketing and communication assets (visuals and copy) to engage and convert users
βœ… Manage and grow SNAQ's social media channels, website, and other customer-facing platforms
βœ… Identify and collaborate with marketing partners (agencies, creators, copywriters, etc.) to amplify SNAQ's reach


ASSUMPTION: The role will require a full-stack marketer capable of executing end-to-end growth strategies, from paid user acquisition to content and CRM initiatives.


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🎯 Required Qualifications
Education: Not specified
Experience: You've been an early marketing hire at a high-growth mobile app startup, successfully scaling user acquisition from 200K to over 1M users and beyond.
Skills:
- Expertise in leveraging both B2C and B2B channels to drive customer acquisition and engagement
- Strong technical and analytical skills, including proficiency with ad platforms, SEO/ASO tools, MMPs, and product analytics
- Excellent communication and creative abilities, with design skills in tools like Figma, Sketch, or Photoshop
- Fluency in English, with German as a plus
- Basic web development skills are a plus


ASSUMPTION: The role requires a versatile marketer with a proven track record of growth in the mobile app space, as well as a solid technical and analytical skill set to drive data-driven decision-making.


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πŸ’° Compensation & Benefits
Salary Range: Not specified
Benefits: Not provided


ASSUMPTION: Based on the company's growth stage, location in Switzerland, and the high-demand nature of this role, the salary range is likely competitive within the local market for similar positions in the mobile/tech startup industry.


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πŸ“Œ Applicant Insights


πŸ” Company Context
Industry Position: SNAQ is a leading startup in the diabetes care space, developing innovative technology to help users better manage their blood sugar levels.
Company Size: Not specified, but likely a small, ambitious team based on the description.
Company Stage: SNAQ is in a growth phase, having recently launched a groundbreaking AI-powered feature and secured funding to scale its vision and technology.


ASSUMPTION: SNAQ is a well-funded, fast-growing startup in the digital health/diabetes management industry, poised for significant expansion.


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πŸ“Š Role Analysis
Career Level: This role is likely geared towards an experienced marketer with a strong track record of growth in the mobile app/startup space.
Reporting Structure: Not specified, but the Growth Marketer will likely report to a marketing or growth leadership position.
Team Size/Composition: The size of the marketing team is not provided, but it is expected to be a small, collaborative team in a startup environment.
Growth Opportunities: This role offers the opportunity to significantly shape and influence the company's marketing strategy and direction as an early marketing hire.


ASSUMPTION: This is a senior-level marketing position with significant autonomy and the potential for career advancement within the growing startup.


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🌍 Location & Work Environment
Office Type: Remote, with the requirement of being based in Europe.
Geographic Context: Switzerland is known for its high cost of living but also as a hub for tech and innovation, especially in industries like healthcare and life sciences.
Work Schedule: Not specified, but likely to be flexible and adaptable to a startup environment.
Regional Considerations: As a European-based role, there may be regulatory and cultural considerations around data privacy, work-life balance, and other regional norms that the successful candidate should be prepared to navigate.


ASSUMPTION: This remote position will require the candidate to be well-versed in managing distributed teams and maintaining productivity in a flexible work environment.


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πŸ’Ό Interview & Application Insights
Typical Process: The hiring process includes an initial conversation, a take-home marketing challenge, and a final in-depth interview.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic thinking, hands-on execution skills, technical/analytical abilities, communication style, and cultural fit.
Application Tips: Highlight your full-stack marketing expertise, particularly in scaling mobile apps and driving growth through both paid and organic channels. Demonstrate your passion for the diabetes/health tech space and your ability to thrive in a fast-paced startup environment.
ATS Keywords: Mobile growth, performance marketing, user acquisition, ASO, CRM, marketing analytics, Figma, Sketch, Photoshop, startup experience


ASSUMPTION: The interview process will be rigorous, with a focus on evaluating the candidate's well-rounded marketing skills and cultural alignment with SNAQ's mission and values.


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πŸ› οΈ Tools & Technologies
- Marketing Platforms: Meta Ads, Google Ads, Apple Search Ads
- Media Channels: Meta, Google, LinkedIn, Website, Blog
- Analytics & Tools: Mixpanel, Adapty, Adjust, Appsflyer, Google Search Console, Semrush, Google Analytics / Tag Manager
- CRM: OneSignal & (Mixpanel)
- Other Tools: Slack, Figma, Notion, G Suite, ChatGPT


ASSUMPTION: This list represents the core marketing technology stack commonly used in high-growth mobile app startups, in addition to the specific tools mentioned in the job description.


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πŸ‘” Cultural Fit Considerations
Company Values: SNAQ is a mission-driven startup dedicated to transforming diabetes care through innovative technology and a user-centric approach.
Work Style: The role requires a fast-paced, adaptable, and problem-solving mindset to thrive in a startup environment.
Self-Assessment: Consider your ability to work independently, embrace challenges, and contribute to a collaborative, fast-moving team focused on driving real impact.


ASSUMPTION: SNAQ values a dynamic, results-oriented work culture where employees are empowered to take ownership and make a meaningful difference.


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⚠️ Potential Challenges
The growth marketer role at SNAQ will likely involve managing multiple priorities, working across both B2C and B2B segments, and navigating the complexities of the healthcare/diabetes industry. The successful candidate will need to demonstrate strong organizational skills, resilience, and the ability to adapt quickly to changing market conditions.


ASSUMPTION: The broad responsibilities and fast-paced nature of this role may present challenges for candidates who are not comfortable with ambiguity or working in a startup environment.


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πŸ“ˆ Similar Roles Comparison
This Full Stack Mobile Growth Marketer role is similar to other senior-level marketing positions in high-growth mobile app startups, particularly those focused on user acquisition, retention, and engagement. The key differentiator is the emphasis on the healthcare/diabetes industry, which may require additional domain expertise or understanding of regulatory considerations.


ASSUMPTION: Candidates with experience in the digital health or consumer tech startup space may be well-suited for this role, while those without direct industry exposure may need to demonstrate a strong ability to quickly learn and adapt.


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πŸ“ Sample Projects
- Designing and executing targeted user acquisition campaigns across paid social, search, and other channels to drive new user growth
- Optimizing the app's store listing and website content to improve organic discoverability and conversion rates
- Developing a comprehensive CRM strategy to nurture and retain existing users, including segmented email/push campaigns and in-app engagement initiatives
- Creating visually compelling marketing assets (e.g., social media posts, landing pages, video content) to effectively communicate SNAQ's value proposition
- Identifying and collaborating with relevant industry partners (e.g., healthcare providers, influencers, media outlets) to expand SNAQ's reach and build brand awareness


ASSUMPTION: These sample projects are representative of the key responsibilities outlined in the job description and aligned with the growth goals of a mobile app startup in the healthcare/diabetes space.


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❓ Key Questions to Ask During Interview
1. Can you provide more details about SNAQ's current user base and growth trajectory? How do you see this role contributing to the next phase of expansion?
2. What are the primary marketing and engagement challenges you've faced as the company has scaled so far, and how do you envision this role addressing those issues?
3. How does SNAQ's technology and approach to diabetes management differ from other solutions in the market, and how would you position that unique value proposition to potential customers?
4. What does the existing marketing team look like, and how would you work to integrate and collaborate with other functions (e.g., product, engineering) to drive growth?
5. Can you share examples of successful marketing partnerships or campaigns that SNAQ has executed, and how you would build on those to further expand the company's reach?
6. What are the key metrics and KPIs that you would focus on to measure the impact of your work, and how would you approach setting ambitious yet achievable growth targets?


ASSUMPTION: These questions are designed to help the candidate better understand SNAQ's business, marketing strategy, and growth priorities, as well as to demonstrate their strategic thinking and fit for the role.


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πŸ“Œ Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


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πŸ“Œ Next Steps for Applicants
To effectively pursue this Full Stack Mobile Growth Marketer role at SNAQ, consider the following steps:


1. Carefully review the job description and requirements to assess your fit and identify any potential gaps in your background.
2. Tailor your resume and cover letter to highlight your relevant experience in scaling mobile apps, driving growth through both paid and organic channels, and working in fast-paced startup environments.
3. Prepare thoughtful questions to ask during the interview process, focusing on understanding SNAQ's unique challenges, growth strategies, and team dynamics.
4. Research the company, its products, and the diabetes care industry to demonstrate your genuine interest and understanding of the opportunity.
5. Be prepared to discuss your technical and analytical skills, as well as your creative abilities in developing compelling marketing assets.
6. Emphasize your passion for SNAQ's mission and your desire to play a pivotal role in transforming diabetes management through innovative technology.


By tailoring your application and approach to this specific role, you can increase your chances of standing out as the ideal candidate for SNAQ's Full Stack Mobile Growth Marketer position.