📌 Core Information
🔹 Job Title: Full-Time Marketing Coordinator
🔹 Company: TEC/MFE
🔹 Location: Midlothian, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand building and patient engagement through dynamic campaigns and events
- Managing social media platforms and creating engaging content
- Building and maintaining relationships with local media outlets
- Planning and coordinating community outreach events and health fairs
- Supporting team culture with internal branding and morale-building initiatives
ASSUMPTION: This role requires a marketing professional with a strong background in social media management, event planning, and local media outreach. Familiarity with digital marketing tools and a "get-it-done" attitude is essential for success in this position.
📋 Key Responsibilities
✅ Social Media Management: Create, schedule, and manage engaging content across platforms (Instagram, Facebook, LinkedIn, etc.)
✅ Local Media Outreach: Build and maintain relationships with local press, radio, and TV outlets to promote practice milestones, services, and events
✅ Event Planning: Coordinate community outreach events, open houses, health fairs, and educational seminars
✅ Digital Marketing: Assist in managing website content, online advertising, email campaigns, and SEO strategies
✅ Analytics & Reporting: Track and analyze campaign performance and adjust strategies for optimal ROI
✅ Internal Communications: Support team culture with internal branding, newsletters, and morale-building initiatives
ASSUMPTION: The ideal candidate will have experience in social media management, event planning, and local media outreach. Familiarity with digital marketing tools and strong communication skills are essential for success in these responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of marketing experience (healthcare preferred but not required)
Required Skills:
- Proficient in social media platforms and scheduling tools (e.g., Hootsuite, Canva, Meta Business Suite)
- Skilled in event planning and project coordination
- Strong writing, communication, and design skills
- Familiar with tools like Google Analytics, Mailchimp, and basic CRM software
- Tech-savvy, organized, and a self-starter with a “get-it-done” attitude
Preferred Skills:
- Experience in healthcare marketing
- Fluency in Spanish or another language spoken in the local community
ASSUMPTION: The required skills listed above are essential for success in this role. While experience in healthcare marketing and fluency in Spanish are preferred, they are not required for a strong candidate to excel in this position.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on experience and industry standards for marketing coordinators in Texas)
Benefits:
- Competitive compensation
- Professional development opportunities
- Creative freedom in a values-driven environment
Working Hours: Full-time, Monday-Friday, with occasional evening and weekend events
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing coordinators in Texas with 2-5 years of experience. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Ophthalmology and healthcare services
Company Size: Mid-size (1,001-5,000 employees)
Founded: 1991 (as MFE Formwork Technology Sdn Bhd)
Company Description:
- TEC/MFE is a patient-focused, fast-growing ophthalmology practice dedicated to delivering exceptional eye care with compassion, innovation, and community spirit.
- The company offers a wide range of eye care services and is committed to building strong relationships with local communities.
- TEC/MFE is part of a larger organization, MFE Formwork Technology Sdn Bhd, which has worked in over 50 countries and has offices in Malaysia, India, USA, and Dubai.
Company Specialties:
- Speed-'Assembly line' approach in the construction site environment.
- Repetition-heart of the system efficiency
- Tower cranes free.erection process is manual.
- Environmentally friendly-Aluminium formwork 100% recyclable.
- and formwork
Company Website: http://www.mfeformwork.com
ASSUMPTION: TEC/MFE is a mid-size company with a strong focus on patient care and community engagement. The company's specialties are related to its parent organization, MFE Formwork Technology Sdn Bhd, which operates in the construction industry.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: The Marketing Coordinator will report directly to the Practice Manager and work closely with leadership to develop and execute marketing initiatives.
Work Arrangement: On-site, full-time position with occasional evening and weekend events
Growth Opportunities:
- Potential to bring ideas to life and make a tangible impact on the practice's growth and success
- Opportunities for professional development and creative freedom in a values-driven environment
- Potential to advance to a marketing manager or similar role as the practice continues to grow
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a tangible impact on the practice's success and the potential to advance to a marketing manager role in the future.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and supportive team environment
Office Location(s): Midlothian, Texas
Geographic Context:
- Midlothian is a growing community located in Ellis County, Texas, with a population of approximately 34,000 residents.
- The area offers a mix of urban and rural living, with easy access to nearby cities such as Dallas and Fort Worth.
- The Midlothian Independent School District is highly rated, making it an attractive location for families with children.
Work Schedule: Full-time, Monday-Friday, with occasional evening and weekend events
ASSUMPTION: The work environment at TEC/MFE is collaborative and supportive, with a strong focus on teamwork and patient care. The geographic context of Midlothian offers a mix of urban and rural living, with easy access to nearby cities and highly rated schools.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Practice Manager
- In-person or virtual interview with the Practice Manager and other team members
- Final interview with the Practice Owner
- Background check and reference check
Key Assessment Areas:
- Marketing and communication skills
- Event planning and coordination abilities
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and event planning experience, as well as any relevant skills or achievements.
- Be prepared to discuss your familiarity with digital marketing tools and your ability to analyze campaign performance.
- Demonstrate your enthusiasm for the role and your commitment to the company's mission and values.
ATS Keywords: Marketing Coordinator, Social Media Management, Event Planning, Local Media Outreach, Digital Marketing, Analytics, Internal Communications, Healthcare Marketing, Patient Engagement, Community Connection
ASSUMPTION: The application process for this role is typical for a marketing coordinator position in the healthcare industry. The key assessment areas and application tips are designed to help candidates demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, LinkedIn, etc.)
- Social media scheduling tools (Hootsuite, Canva, Meta Business Suite)
- Digital marketing tools (Google Analytics, Mailchimp, basic CRM software)
- Event planning and coordination tools (e.g., Eventbrite, Cvent)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies listed are commonly used in marketing coordinator roles and are essential for success in this position.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused care
- Innovation and community spirit
- Collaboration and teamwork
Work Style:
- Creative and proactive
- Adaptable and detail-oriented
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a passion for making a difference in your local community through marketing and event planning?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on patient care?
- Do you have strong communication skills and the ability to adapt to new tools and technologies?
ASSUMPTION: The company values and work style listed are essential for success in this role. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture and values.
⚠️ Potential Challenges
- The role may require occasional evening and weekend events, which could impact work-life balance
- The company is growing rapidly, which may present challenges in terms of adaptability and change management
- The role may require travel to other TEC/MFE locations or events in the region
- The company is part of a larger organization with a different industry focus, which may present unique challenges in terms of integration and collaboration
ASSUMPTION: The potential challenges listed are based on the information provided in the job description and the company's context. Candidates should be aware of these challenges and consider how they might address them in the application and interview process.
📈 Similar Roles Comparison
- This role is similar to other marketing coordinator positions in the healthcare industry, but may offer more opportunities for creative freedom and professional development in a mid-size company setting.
- The role may require more event planning and local media outreach experience than similar positions in larger organizations or corporate environments.
- Candidates with experience in healthcare marketing or event planning may find this role to be a good fit for their career path, as it offers the opportunity to make a tangible impact on the practice's growth and success.
ASSUMPTION: The comparison points listed are designed to help candidates evaluate this role in the context of similar positions in the healthcare industry. Candidates should consider their career goals and preferences when comparing this role to other opportunities.
📝 Sample Projects
- Planning and executing a grand opening event for a new TEC/MFE location
- Developing and implementing a social media campaign to promote a new eye care service or technology
- Coordinating a health fair or community event to raise awareness about eye health and the practice's services
- Analyzing campaign performance and making data-driven recommendations for optimization
ASSUMPTION: The sample projects listed are based on the key responsibilities and required qualifications for this role. Candidates should be prepared to discuss their experience with similar projects or initiatives in their application and interview process.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the practice in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to integrating marketing efforts with other departments and teams?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's long-term vision for growth and expansion, and how does this role fit into that plan?
ASSUMPTION: The key questions listed are designed to help candidates gain a deeper understanding of the role, the company's culture and values, and the opportunities for growth and development. Candidates should tailor these questions to their specific interests and concerns about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and event planning experience, as well as any relevant skills or achievements.
- Prepare for your interview by researching the company and practicing your responses to common marketing and event planning interview questions.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
