Funnel Marketing - Finanzen - Freelancer (m/w/d)

📌 Core Information

🔹 Job Title: Funnel Marketing - Finanzen - Freelancer (m/w/d)

🔹 Company: FinMent GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Freelance

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: Mid-Senior level (3-7 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative growth marketing campaigns to drive sustainable growth and expand market position
• Planning, managing, and optimizing the marketing funnel
• Executing holistic digital marketing campaigns
• Analyzing marketing metrics to derive optimization measures and working closely with an interdisciplinary team

ASSUMPTION: This role requires a strong focus on performance optimization, data-driven decision making, and collaboration with various teams to achieve marketing goals.

📋 Key Responsibilities

✅ Developing and implementing innovative growth marketing campaigns to drive sustainable growth and expand market position

✅ Planning, managing, and optimizing the marketing funnel

✅ Executing holistic digital marketing campaigns

✅ Analyzing marketing metrics to derive optimization measures

✅ Working closely with an interdisciplinary team

ASSUMPTION: The role may require occasional collaboration with external partners and agencies to execute campaigns and projects.

🎯 Required Qualifications

Education: Not specified (However, a relevant degree or certification in marketing, business, or a related field would be beneficial)

Experience: 3-7 years of experience in online marketing with a proven track record of developing, executing, and optimizing successful campaigns

Required Skills:

• Proven experience in online marketing and growth hacking
• Strong analytical skills and data-driven mindset
• Excellent project and process management skills
• Fluency in German and English
• Strong communication and stakeholder management skills

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Knowledge of the financial industry and its regulations
• Familiarity with SEO, SEM, and content marketing strategies

ASSUMPTION: While not explicitly stated, candidates with experience in the financial industry or a strong understanding of financial products may have an advantage.

💰 Compensation & Benefits

Salary Range: €40,000 - €60,000 per year (Based on experience and industry standards for freelance marketing roles in Germany)

Benefits:

• Positive work environment with a cool and loose team
• Own area of responsibility with the opportunity to fully engage
• Start-up atmosphere with short decision-making processes and direct contact with the management
• Active growth design and strategic initiative participation
• Career opportunities due to expansion

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for freelance marketing roles in Germany. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching, with a focus on financial education and wealth management

Company Size: Small (11-50 employees) with a start-up atmosphere and short decision-making processes

Founded: 2017, with a mission to provide praxis-oriented knowledge and tools for successful investing at the stock exchange

Company Description:

• FinMent is the first state-certified provider of practical knowledge and tools for successful investing at the stock exchange
• The company aims to help customers achieve financial freedom and independence through structured and proven strategies
• FinMent offers a comprehensive and structured program for private and institutional investors to build wealth at the stock exchange

Company Specialties:

• State-certified financial education and coaching
• Praxis-oriented knowledge and tools for successful investing
• Holistic wealth management and financial freedom strategies

Company Website: finment.com

ASSUMPTION: FinMent's focus on state-certified financial education and wealth management sets it apart from traditional financial institutions and makes it an attractive employer for candidates interested in the financial industry.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity for career growth and advancement due to the company's expansion

Reporting Structure: The role reports directly to the hiring manager, Maksat Munal, and works closely with an interdisciplinary team

Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance

Growth Opportunities:

• Career advancement due to the company's expansion
• Opportunities to work on strategic initiatives and shape the company's growth
• Potential to gain experience in the financial industry and develop expertise in financial education and wealth management

ASSUMPTION: The role offers significant growth opportunities for candidates looking to advance their careers in the financial industry and gain experience in digital marketing and growth hacking.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space

Office Location(s): Berlin, Germany (However, the role can be performed remotely from anywhere in Germany)

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving start-up scene and a strong focus on technology and innovation
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• Germany has a strong economy and a robust job market, with a particular focus on the technology and financial sectors

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement and flexible hours allow for a healthy work-life balance and the opportunity to work from anywhere in Germany.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager, Maksat Munal
• In-depth interview with the marketing team to discuss the role and assess cultural fit
• Final interview with the company's founders or senior management

Key Assessment Areas:

• Marketing and growth hacking skills and experience
• Analytical and data-driven mindset
• Project and process management skills
• Communication and stakeholder management skills
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and growth hacking experience, as well as your analytical and data-driven mindset
• Be prepared to discuss your approach to marketing funnel optimization and digital marketing campaigns
• Demonstrate your ability to work collaboratively with an interdisciplinary team and manage projects and processes
• Showcase your passion for the financial industry and your commitment to helping customers achieve financial freedom and independence

ATS Keywords: Marketing Funnel, Growth Hacking, Digital Marketing, Campaign Development, Process Management, Project Management, Performance Optimization, Stakeholder Communication, Data Analysis

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's marketing and analytical skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for the role may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Independence and self-reliance
• Practical and praxis-oriented knowledge
• State-certified and regulated financial education
• Customer-centric approach and commitment to helping customers achieve financial freedom

Work Style:

• Agile and data-driven approach to marketing and growth hacking
• Collaborative and interdisciplinary teamwork
• Strong communication and stakeholder management skills
• Focus on performance optimization and continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of developing, executing, and optimizing successful marketing campaigns?
• Are you comfortable working collaboratively with an interdisciplinary team and managing projects and processes?
• Do you have a strong analytical and data-driven mindset, with a focus on performance optimization and continuous improvement?
• Are you passionate about the financial industry and committed to helping customers achieve financial freedom and independence?

ASSUMPTION: FinMent values candidates who are independent, self-reliant, and committed to providing practical and praxis-oriented financial education and wealth management strategies.

⚠️ Potential Challenges

• The role may require occasional collaboration with external partners and agencies to execute campaigns and projects
• The financial industry is subject to strict regulations and compliance requirements, which may impact marketing strategies and tactics
• The role may involve working with sensitive customer data and information, requiring a strong commitment to data privacy and security
• The company is a small, growing start-up, which may present unique challenges and opportunities for career growth and development

ASSUMPTION: The role may present challenges related to collaboration with external partners, compliance with financial regulations, data privacy and security, and the unique dynamics of a small, growing start-up.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on growth hacking, data-driven decision making, and performance optimization
• Unlike many marketing roles, this position focuses specifically on the financial industry and its regulations, requiring a strong understanding of financial products and services
• Career paths in this role may include advancement to senior marketing positions, as well as opportunities to specialize in financial education and wealth management

ASSUMPTION: This role offers unique opportunities for candidates interested in the financial industry and looking to develop expertise in digital marketing and growth hacking.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to drive customer acquisition and retention in the German market
• Optimizing the marketing funnel to improve conversion rates and reduce customer churn
• Conducting market research and analysis to identify new opportunities for growth and expansion in the European market

ASSUMPTION: Sample projects may vary depending on the company's growth priorities and the candidate's expertise and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing funnel optimization and digital marketing campaigns?
• How does the marketing team collaborate with other departments and stakeholders to achieve marketing goals?
• What are the key challenges and opportunities facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What are the company's plans for expansion and growth in the European market, and how can this role contribute to achieving them?

ASSUMPTION: Interview questions should focus on the company's marketing strategies, team dynamics, growth plans, and commitment to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your marketing and growth hacking experience, as well as your analytical and data-driven mindset
• Prepare for the interview by researching the company and its mission, as well as the financial industry and its regulations
• Follow up with the hiring manager, Maksat Munal, within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.