Funnel Marketing - Finanzen - Freelancer (m/w/d)

📌 Core Information

🔹 Job Title: Funnel Marketing - Finanzen - Freelancer (m/w/d)

🔹 Company: FinMent GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Freelance

🔹 Category: Marketing

🔹 Date Posted: 2025-06-19

🔹 Experience Level: 3-7 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative growth marketing campaigns to drive sustainable growth and expand market position
• Planning, managing, and optimizing the marketing funnel
• Creating and executing whole digital marketing campaigns
• Collaborating with an interdisciplinary team

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of digital marketing channels.

📋 Key Responsibilities

✅ Developing and implementing innovative growth marketing campaigns to drive sustainable growth and expand market position

✅ Planning, managing, and optimizing the marketing funnel

✅ Creating and executing whole digital marketing campaigns

✅ Analyzing marketing KPIs and deriving optimization measures

✅ Collaborating with an interdisciplinary team

ASSUMPTION: The role involves a high degree of autonomy and requires strong project management skills.

🎯 Required Qualifications

Education: Not specified, but relevant degree or certification would be beneficial

Experience: 3-7 years in online marketing with a proven track record of developing and optimizing campaigns

Required Skills:

• Proven experience in online marketing and growth marketing
• Excellent project management skills
• Strong analytical skills
• Fluency in German and English

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the financial industry
• Familiarity with agile methodologies

ASSUMPTION: While not explicitly stated, a background in finance or familiarity with the financial industry could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for remote freelance marketing roles in Germany)

Benefits:

• Positive work environment
• Own area of responsibility
• Start-up atmosphere
• Active growth design
• Career opportunities

Working Hours: Full-time (40 hours/week), flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards for remote freelance marketing roles in Germany. The actual salary may vary depending on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: FinMent operates in the professional training and coaching industry, focusing on financial education and wealth management.

Company Size: FinMent is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: FinMent was founded in 2017 and is headquartered in Berlin, Germany.

Company Description:

• FinMent is the first state-approved provider of practical knowledge and tools for successful stock market investing.
• The company offers a comprehensive and structured program for independent and crisis-proof money-making at the stock exchange.
• FinMent has already helped over 2,000 private and institutional investors with their trading strategies.

Company Specialties:

• State-approved financial education
• Practical trading strategies
• Independent wealth management

Company Website: finment.com

ASSUMPTION: FinMent's focus on state-approved financial education and practical trading strategies sets it apart in the financial education market.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience and performance

Reporting Structure: The role reports directly to the hiring manager, Maksat Munal, and collaborates with an interdisciplinary team.

Work Arrangement: Remote work with flexible hours, but regular collaboration with the team is expected.

Growth Opportunities:

• As a growing company, FinMent offers opportunities for career advancement and increased responsibility.
• The role allows for significant impact on the company's growth and success.
• FinMent's focus on employee growth and development provides opportunities for professional advancement.

ASSUMPTION: The role offers significant growth potential, both in terms of career advancement and professional development.

🌍 Location & Work Environment

Office Type: Remote work, with the possibility of occasional on-site collaboration

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene.
• Germany has a strong economy and a well-established financial industry.
• The time zone is Central European Time (CET), UTC +1.

Work Schedule: Full-time (40 hours/week), flexible hours

ASSUMPTION: While the role is remote, occasional on-site collaboration may be required, and the time zone should be considered when applying.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Project management skills and ability to work independently
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing experience and achievements
• Demonstrate a strong understanding of digital marketing channels and growth strategies
• Showcase your ability to work independently and manage projects
• Tailor your application to FinMent's mission and values

ATS Keywords: Online Marketing, Growth Marketing, Campaign Development, Project Management, Performance Optimization, Data Analysis, Team Collaboration, Stakeholder Communication

ASSUMPTION: FinMent uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your application can increase your chances of being considered.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, familiarity with marketing automation, analytics, and project management tools is likely to be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Independence and self-reliance
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Agile and dynamic
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in an agile and dynamic work environment?
• Are you comfortable working independently and managing projects?
• Do you have a strong analytical mindset and a data-driven approach to decision-making?

ASSUMPTION: FinMent values independence, continuous learning, and collaboration, so applicants should be able to demonstrate these qualities in their application and interview.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and self-motivation
• Occasional on-site collaboration may be required, despite the role being remote
• The time zone (CET, UTC +1) may present challenges for applicants outside of Europe
• The financial industry can be complex and challenging to navigate

ASSUMPTION: While the role offers significant growth potential, it also presents challenges that applicants should be prepared to overcome.

📈 Similar Roles Comparison

• This role is similar to other growth marketing positions, but with a focus on the financial industry
• FinMent's state-approved financial education sets it apart from other financial education providers
• As a freelance role, this position offers more flexibility and independence than traditional full-time employment

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other growth marketing positions in the financial industry.

📝 Sample Projects

• Developing and implementing a marketing campaign to drive user acquisition and engagement
• Analyzing marketing KPIs and deriving optimization measures to improve campaign performance
• Collaborating with the team to create and execute a whole digital marketing campaign

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does FinMent support the professional development and growth of its employees?
• What is the team structure and how does this role fit into it?
• How does FinMent measure the success of its marketing campaigns?
• What is the company's long-term vision for growth and expansion?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company's long-term vision for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your past marketing campaigns and their outcomes
• Follow up with the hiring manager, Maksat Munal, within one week of application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.