Game Marketing Lead

📌 Core Information

🔹 Job Title: Game Marketing Lead

🔹 Company: MON Co.

🔹 Location: Kuala Lumpur, Malaysia (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and leading innovative social media strategies across multiple platforms
• Planning and managing content calendars and storytelling efforts
• Building and nurturing strategic partnerships with brands, creators, and gaming communities
• Collaborating cross-functionally with internal teams and external partners

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in brand marketing within the gaming or entertainment industry and be comfortable working in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Develop and lead innovative social media strategies across platforms including TikTok, Instagram, X (Twitter), Facebook, and Discord

✅ Plan and manage content calendars and storytelling efforts in sync with game launches, updates, and seasonal events

✅ Write, edit, and localize press releases, announcements, and in-game marketing materials for different regions and audiences

✅ Identify, engage, and manage relationships with influencers, streamers, and key opinion leaders (KOLs) across key markets

✅ Handle end-to-end coordination including outreach, contracting, briefing, and performance tracking

✅ Drive community engagement through initiatives such as online challenges, livestreams, Discord events, and offline meetups

✅ Serve as the voice of the community—gather player insights and feedback to support game and marketing improvements

✅ Collaborate with Product, Game Ops, and Data teams to align marketing efforts with live game operations and development roadmaps

ASSUMPTION: The successful candidate will have experience working with diverse teams and stakeholders, as well as a deep understanding of gaming culture and player behavior.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 6+ years of experience in brand marketing within the gaming or entertainment industry, with a proven track record of driving and scaling brand strategies

Required Skills:

• Demonstrated experience leading and mentoring marketing teams
• Deep expertise in social media strategy, influencer/KOL campaigns, and community building across diverse regions and platforms
• Strong understanding of gaming culture and player behavior
• Skilled in planning and executing both online and offline community events
• Outstanding communication skills, with the ability to craft compelling press releases, campaign briefs, and marketing copy
• Proven ability to work cross-functionally with Product, Game Development, and Live Ops teams

Preferred Skills:

• Experience with Free-to-Play (F2P) mobile games
• Familiarity with live service models and international markets
• Thrives in a fast-paced, startup or scale-up environment

ASSUMPTION: While not explicitly stated, it is assumed that proficiency in English is required for this role due to the global nature of the gaming industry and the company's focus on international markets.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a marketing lead role in the gaming industry in Kuala Lumpur, the estimated salary range is RM 150,000 - RM 250,000 per year (approximately USD 35,000 - USD 58,000).

Benefits:

• Continuous Improvement: Your voice matters, and your ideas and suggestions are valued. The company fosters a culture of continuous improvement and collaboration.
• Dynamic Team: Work alongside a multicultural and talented team that values diversity and teamwork.
• Innovative Environment: Stay ahead of the curve by working on cutting-edge technologies and trends, including Web3 and blockchain.
• Flat Organization: Enjoy a true decentralized spirit with a flat organization structure that encourages collaboration across all levels.

Working Hours: Full-time position with standard office hours, but flexibility may be available depending on the role and team needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on gaming, entertainment, and blockchain technology.

Company Size: MON Co. has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact.

Founded: The company was founded in 2021, making it a relatively new player in the industry with a strong focus on innovation and growth.

Company Description:

• MON Co. is a development studio and publisher at the intersection of gaming, entertainment, and blockchain technology.
• The company is led by a team of seasoned executives from top gaming and entertainment studios.
• MON Co. aims to deliver high-quality, engaging experiences across a variety of entertainment platforms, including games, digital content, and transmedia storytelling.

Company Specialties:

• Game Development
• Blockchain Technology
• Web3 Platforms
• Transmedia Storytelling

Company Website: https://www.mon.co

ASSUMPTION: MON Co. is a dynamic and innovative company that values creativity, collaboration, and continuous improvement. Applicants should be comfortable working in a fast-paced environment and be open to learning and adapting to new technologies and trends.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing within the gaming industry.

Reporting Structure: The Game Marketing Lead will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Game Ops, and Data.

Work Arrangement: This role is remote-friendly, with the option to work from the Kuala Lumpur office or remotely from anywhere in Malaysia.

Growth Opportunities:

• As MON Co. continues to grow and expand its offerings, there will be opportunities for the Game Marketing Lead to take on additional responsibilities and advance their career within the company.
• The company's focus on innovation and cutting-edge technologies provides ample opportunities for professional development and growth.

ASSUMPTION: The successful candidate will have a strong desire to learn and grow within the gaming and blockchain industries, as well as a passion for building and nurturing communities.

🌍 Location & Work Environment

Office Type: MON Co. has a flat organization structure that encourages collaboration and open communication. The company fosters a dynamic and innovative work environment.

Office Location(s): Kuala Lumpur, Malaysia (Remote OK)

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, with a population of over 1.8 million people.
• The city is a major hub for the gaming and technology industries in Southeast Asia.
• Kuala Lumpur offers a vibrant and multicultural environment, with a wide range of amenities and attractions.

Work Schedule: Full-time position with standard office hours, but flexibility may be available depending on the role and team needs.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, startup environment and be able to adapt to the company's dynamic and innovative work culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and creativity
• Communication skills and storytelling abilities
• Understanding of gaming culture and player behavior
• Cross-functional collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the gaming industry.
• Be prepared to discuss your understanding of gaming culture and player behavior, as well as your experience with social media strategy and community building.
• Demonstrate your ability to work cross-functionally and collaborate with diverse teams and stakeholders.

ATS Keywords: Brand Marketing, Social Media Strategy, Community Building, Influencer Campaigns, Gaming Culture, Player Behavior, Cross-Functional Collaboration

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's hiring needs. Applicants should be prepared to adapt to a dynamic and fast-paced interview process.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Instagram, X, Facebook, Discord)
• Content management systems (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Continuous Improvement
• Diversity
• Teamwork
• Supportive Environment

Work Style:

• Collaborative and open communication
• Dynamic and innovative
• Focused on continuous learning and growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong desire to learn and grow within the gaming and blockchain industries?

ASSUMPTION: MON Co. values candidates who are passionate about gaming and blockchain technologies, as well as those who are committed to fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the gaming industry may require the Game Marketing Lead to adapt quickly to changes and new opportunities.
• The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills.
• The successful candidate will need to be comfortable working with a wide range of marketing tools and platforms, and be willing to learn and adapt to new technologies as needed.
• The company's focus on innovation and cutting-edge technologies may require the Game Marketing Lead to stay up-to-date with the latest trends and developments in the gaming and blockchain industries.

ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Game Marketing Lead position at MON Co. requires a deep understanding of gaming culture and player behavior, as well as experience with social media strategy and community building.
• The role is focused on driving awareness, engagement, and growth for the company's games, rather than traditional product marketing or brand management.
• As a senior-level role, the Game Marketing Lead will have the opportunity to take on additional responsibilities and advance their career within the company.

ASSUMPTION: Applicants should be prepared to discuss their relevant marketing experience and achievements in the gaming industry, as well as their understanding of gaming culture and player behavior.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new game, including creating engaging content, identifying and engaging with influencers and KOLs, and tracking and analyzing campaign performance.
• Planning and managing a community event, such as a livestream or offline meetup, to engage with players and foster a sense of community around the game.
• Collaborating with cross-functional teams to gather player insights and feedback, and using that information to inform game and marketing improvements.

ASSUMPTION: The successful candidate will have experience with relevant marketing projects and campaigns, as well as a willingness to learn and adapt to new challenges and opportunities.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for growth and expansion in the coming years, and how this role fits into those plans?
• How does MON Co. support the professional development and growth of its employees?
• What is the company's approach to collaboration and cross-functional teamwork, and how does this role contribute to that approach?
• How does MON Co. measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and the company's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the gaming industry.
• Prepare for your interview by researching the company and its games, and be ready to discuss your understanding of gaming culture and player behavior.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
• If you are selected for the final interview, be prepared to discuss your long-term career goals and how this role fits into your plans.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.