📌 Core Information
🔹 Job Title: GBI Marketing Manager
🔹 Company: Haleon
🔹 Location: London Bankside, UK - Greater London
🔹 Job Type: Full-Time
🔹 Category: Consumer Goods and Consumer Health
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Pain & VMS GBI marketing team and driving brand growth
- Developing and implementing local brand strategy and media plans
- Managing a team of 8 and fostering a culture of capability and development
- Collaborating with cross-functional teams and agencies to create and execute assets
- Monitoring category, brand, and competitor performance and driving course correction
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the consumer health market.
📋 Key Responsibilities
✅ Lead the Pain & VMS GBI marketing team and support their development
✅ Deliver sales, share, profit, GM%, and brand equity targets
✅ Develop category and brand strategy, identify growth audiences, and drive penetration
✅ Create and execute holistic and connected media/activation plans
✅ Manage A&P spend, track performance, and recommend course correction activities
✅ Collaborate with cross-functional teams and agencies to implement assets and execute plans
✅ Oversee change management and artwork changes through the Artwork Management System
✅ Systematically review multiple data sources to track category, brand, and competitor performances
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to deliver brand growth and in-year performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Significant marketing and commercial experience, with a focus on digital and data-driven strategies
Required Skills:
- Proven sustained performance delivering brand growth and health
- Focused and pragmatic approach to problem-solving and drive to action
- Strong influencing and collaboration skills, problem-solving, and conflict management
- Experience in driving responsiveness and course correction based on competitive dynamics and P&L requirements
Preferred Skills:
- Experience in leading teams and driving a capability and development mindset
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of delivering brand growth and a data-driven approach to decision-making.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Marketing Manager role with 5-10 years of experience in the Consumer Goods and Consumer Health industry)
Benefits:
- Competitive benefits package
- Agile working culture with opportunities for flexible work arrangements
- Diverse and inclusive work environment
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods and Consumer Health. Haleon is a world-leading consumer health company with a portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltarol/Voltaren, Theraflu, Otrivin, and Centrum.
Company Size: 10,001+ employees. Haleon offers a large and diverse work environment with opportunities for growth and development.
Founded: 2022. Haleon was founded following the spin-off of GSK's consumer health business.
Company Description:
- Haleon is a new world-leading consumer health company, shaped by all who join it
- Focused on improving everyday health for billions of people through a unique combination of deep human understanding and trusted science
- Committed to achieving sustainable growth and success through a strong, high-performing culture
Company Specialties:
- Consumer Goods and Consumer Health
- Brand Marketing
- Digital and Data-Driven Strategies
- Innovation and Product Development
Company Website: http://www.haleon.com
ASSUMPTION: Haleon is a relatively new company, but it has a strong foundation and a clear vision for the future of consumer health.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and development
Reporting Structure: The GBI Marketing Manager reports directly to the Marketing Director and leads a team of 8 marketing professionals
Work Arrangement: On-site, with opportunities for flexible work arrangements and an agile working culture
Growth Opportunities:
- Progression to a senior marketing role within Haleon or the broader consumer health industry
- Expansion of responsibilities to include additional brands or categories
- Opportunities to work on global projects and collaborate with international teams
ASSUMPTION: This role offers significant opportunities for professional growth and development, both within Haleon and the broader consumer health industry.
🌍 Location & Work Environment
Office Type: Haleon's London Bankside office is a modern, collaborative workspace with state-of-the-art facilities
Office Location(s): London Bankside, UK
Geographic Context:
- London is a major global city with a vibrant consumer health market
- The UK is a key market for Haleon, with a strong presence in the consumer health sector
- London Bankside is a dynamic and diverse neighborhood with a rich cultural scene
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with opportunities for flexible work arrangements
ASSUMPTION: Haleon's London Bankside office offers a modern and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing director and other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Haleon's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and commercial experience, with a focus on digital and data-driven strategies
- Prepare for behavioral interview questions that assess your problem-solving, leadership, and collaboration skills
- Research Haleon's brand portfolio and consumer health market to demonstrate your understanding of the industry
ATS Keywords: Marketing, Commercial Experience, Digital Experience, Data-Driven, Brand Growth, Problem Solving, Collaboration, Team Leadership, Innovation, Media Planning, Course Correction, P&L Management
ASSUMPTION: Haleon's application process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on their marketing and commercial experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Haleon uses a range of marketing and project management tools to support its brand marketing efforts and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Inclusive and collaborative culture
- Focus on innovation and continuous improvement
Work Style:
- Agile and flexible working culture
- Focus on results and delivery
- Strong emphasis on teamwork and collaboration
Self-Assessment Questions:
- How do you embody Haleon's commitment to better everyday health with humanity in your work?
- Describe a time when you had to adapt your approach to meet a changing market or competitive landscape
- How do you foster a culture of capability and development within your team?
ASSUMPTION: Haleon values a diverse and inclusive work environment, with a focus on collaboration, innovation, and continuous improvement.
⚠️ Potential Challenges
- Managing a team of 8 and driving performance in a fast-paced and dynamic market
- Balancing strategic planning and hands-on execution to deliver brand growth and in-year performance
- Adapting to changes in the market or competitive landscape and driving course correction activities
- Managing a significant marketing budget and ensuring maximum accuracy and efficiency in A&P spend
ASSUMPTION: This role presents a range of challenges, from team management and strategic planning to budget management and course correction activities.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on team leadership and capability development
- Within the consumer health industry, Haleon is a world-leading company with a strong portfolio of category-leading brands
- This role offers significant opportunities for professional growth and development, both within Haleon and the broader consumer health industry
ASSUMPTION: This role offers unique opportunities for professional growth and development, with a focus on team leadership and capability development within a world-leading consumer health company.
📝 Sample Projects
- Developing and implementing a local brand strategy for Voltarol/Voltaren to drive penetration with a specific growth audience
- Creating and executing a holistic and connected media/activation plan for Panadol to support a product launch or campaign
- Monitoring category, brand, and competitor performance and driving course correction activities to optimize A&P spend and deliver in-year performance
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the GBI Marketing Manager role, with a focus on brand growth, media planning, and performance optimization.
❓ Key Questions to Ask During Interview
- How does Haleon support the professional growth and development of its marketing team members?
- Can you describe the team structure and dynamics within the GBI marketing department?
- How does Haleon foster a culture of innovation and continuous improvement within its marketing efforts?
- What are the key priorities for the GBI Marketing Manager role in the first 90 days?
- How does Haleon approach work-life balance and flexible work arrangements?
ASSUMPTION: These interview questions are designed to assess the cultural fit and growth opportunities for the GBI Marketing Manager role within Haleon.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and commercial experience, with a focus on digital and data-driven strategies
- Prepare for behavioral interview questions that assess your problem-solving, leadership, and collaboration skills
- Research Haleon's brand portfolio and consumer health market to demonstrate your understanding of the industry
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
