📌 Core Information
🔹 Job Title: GCR Integrated Marketing Center Leader
🔹 Company: Amazon
🔹 Location: Beijing, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and empowering a team of digital and event marketing specialists
- Driving integrated campaign planning and delivery for flagship events and demand generation
- Optimizing campaign performance through data-driven approaches and effective management mechanisms
- Collaborating with various teams to monitor and optimize campaigns regularly
- Establishing working models, roles, and responsibilities, and standard operating procedures for the GCR IMC team
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and data analysis skills to drive successful integrated marketing campaigns.
📋 Key Responsibilities
✅ Lead from the front: Coach and empower IMC digital and event team to foster a collaborative and productive specialized digital/event talent pool to support the online/offline integrated campaign planning and delivery for flagship events and demand generation with quality, speed, and scale.
✅ Optimization through collaboration: Partner with industry marketing, segment marketing, PMM, and growth marketing teams to monitor and optimize campaigns on a regular basis.
✅ Team Leadership: Lead a team of channel owners, fostering a collaborative and high-performing environment focused on delivering exceptional results.
✅ Data-driven mindset: Utilize a data-driven approach to guide the IMC team in creating and optimizing sophisticated marketing programs, structuring marketing plans, and pivoting flexibly and substantively based on in-market performance.
✅ Demonstrating the value of Integrated Marketing: Establish the working model, roles and responsibilities (R&R), and corresponding standard operating procedures (SOPs) for the GCR IMC team, and continuously enhancing the efficiency and optimizing the campaign performance of IMC through effective management mechanisms.
✅ Nurturing a professional Integrated Marketing (IMC) team: For multiple team growth paths such as digital marketing, event marketing, and campaign marketing, continuously empowering the team's sustained growth by combining global and local learning resources. Designing a roadmap, driving the pace, and optimizing iterations for building a professional expertise team for GCR marketing.
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign optimization. Strong leadership and data analysis skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 10+ years of experience in integrated marketing, with at least 5 years in a leadership role.
Required Skills:
- Proven experience in leading and managing high-performing marketing teams
- Strong data analysis and interpretation skills
- Excellent communication and presentation skills
- Proven ability to drive results through integrated marketing campaigns
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience with AWS services and tools
- Familiarity with the Chinese marketing landscape
- Experience working in a global organization
ASSUMPTION: Candidates should have a strong background in integrated marketing, with a proven track record of driving results through data-driven strategies and effective team leadership.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Beijing, the estimated salary range for this position is ¥600,000 - ¥900,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, with flexible hours and the possibility of remote work for certain tasks.
ASSUMPTION: The provided salary range is an estimate based on market research and should be verified with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large corporation with over 1,000,000 employees worldwide. This size offers ample opportunities for career growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company's mission is to be Earth's most customer-centric company.
- Amazon is known for its innovative culture, encouraging employees to take risks, learn from failures, and continuously improve.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
- Cloud computing
- Digital streaming
- Artificial intelligence
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development within the marketing function.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the GCR Marketing leadership team.
Reporting Structure: The GCR Integrated Marketing Center Leader will oversee a team of digital and event marketing managers, with the possibility of expanding the team based on business needs.
Work Arrangement: This role is primarily on-site, with the possibility of remote work for certain tasks and flexible hours.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities based on business needs and performance
- Opportunities to collaborate with various teams across the organization, gaining exposure to different aspects of Amazon's business
- Possibility to transition into other marketing roles or leadership positions within the company
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the marketing function.
🌍 Location & Work Environment
Office Type: Amazon's Beijing office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (Global Headquarters) and 2127 7th Ave., Seattle, WA 98109, US (Beijing Office)
Geographic Context:
- Beijing is the capital and largest city of the People's Republic of China, with a population of over 21 million people.
- The city is a major political, cultural, and educational center, as well as a major hub for science and technology development.
- Beijing is also a significant economic center, with a diverse range of industries, including finance, technology, and healthcare.
Work Schedule: Full-time, with flexible hours and the possibility of remote work for certain tasks.
ASSUMPTION: Working in Beijing offers a unique opportunity to be part of a dynamic, multicultural environment with access to numerous cultural, educational, and professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of integrated marketing and data-driven strategies in your application materials
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research Amazon's company culture and be prepared to discuss how your values and work style align with the organization
ATS Keywords: Integrated Marketing, Campaign Planning, Data-Driven, Team Leadership, Marketing Optimization, Event Marketing, Digital Marketing, Marketing Strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and data analysis skills, as well as their cultural fit with Amazon's values and work environment.
🛠️ Tools & Technologies
- AWS services and tools (e.g., Amazon Advertising Platform, Amazon Marketing Cloud)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and the candidate's background.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Continuous learning and improvement
- Strong focus on customer-centricity
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you took a calculated risk and learned from the outcome?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
- How do you approach continuous learning and professional development?
ASSUMPTION: Candidates should be prepared to discuss their alignment with Amazon's leadership principles and demonstrate their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a team across different time zones and cultures
- Balancing the need for data-driven decision-making with the need for speed and agility in a fast-paced environment
- Navigating a large, complex organization with numerous stakeholders
- Adapting to changes in the marketing landscape and customer preferences
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a customer-centric approach.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated marketing for flagship events and demand generation within the GCR marketing team.
- Compared to other marketing roles at Amazon, this position offers a unique blend of strategic planning, team leadership, and hands-on campaign optimization.
- Career progression in this role could lead to other senior marketing leadership positions within the company, as well as opportunities to transition into other business areas.
ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, making it an attractive opportunity for experienced marketing professionals looking to take on a new challenge.
📝 Sample Projects
- Developing and executing a comprehensive integrated marketing strategy for a major flagship event, including digital and event marketing components
- Optimizing the performance of a demand generation campaign through data analysis and A/B testing
- Leading a team to create and implement a marketing plan for a new product launch, including event planning, digital marketing, and public relations components
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the work required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role fit into the broader GCR marketing strategy, and how will it evolve over time?
- What are the key priorities for this role in the first 90 days?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the key challenges facing the GCR marketing team, and how can this role help address them?
ASSUMPTION: These questions will help candidates better understand the role's context, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on integrated marketing, data-driven strategies, and team leadership
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research Amazon's company culture and be prepared to discuss how your values and work style align with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
