Gen Z Learning Content Curator

📌 Core Information

🔹 Job Title: Gen Z Learning Content Curator

🔹 Company: Goodwall

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Education, Technology

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Overseeing the design and delivery of learning campaign experiences for a Gen Z user base
• Leading the creative process to ensure high-quality content that meets educational standards and resonates with users
• Collaborating with creative teams, creators, and agency partners to bring ideas to life
• Iterating on content using data, A/B testing, and performance insights
• Driving measurable learning outcomes and partner KPIs

ASSUMPTION: This role requires a strong understanding of Gen Z culture, communication styles, and content formats. Familiarity with TikTok, Instagram, and YouTube is essential for creating engaging educational content.

📋 Key Responsibilities

✅ Oversee the end-to-end creative process, shaping user learning journeys and branded partner storytelling rollouts in-app

✅ Lead creative briefs and production oversight, working directly with creative teams, creators, and agency partners

✅ Use AI tools to streamline production while maintaining originality and quality

✅ Ensure all assets meet the highest creative, brand, and learning standards

✅ Present sticky creative concepts and learning flows with confidence, translating feedback into clear direction

✅ Align vision across teams and iterate using data, A/B testing, and performance insights

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Design, Communications, Education)

Experience: 3+ years of experience in creative production, campaign design, storytelling, and instructional content

Required Skills:

• Proven creative leadership with exceptional taste and the ability to drive teams to deliver learning content
• Familiarity with Adobe Creative Suite, Figma, Canva, and motion/video tools
• Strong portfolio showcasing ability to translate complex ideas into visual and narrative educational formats that resonate with Gen Z
• Deep understanding of Gen Z culture, communication styles, and content formats
• Fluency in creative strategy, with a strong eye for quality and consistency across touchpoints
• Familiarity with data analysis and A/B testing to iterate on creative and learning outcomes

Preferred Skills:

• Experience with AI-powered creative tools (e.g., Veo 3, ElevenLabs)
• Fluency in additional languages
• Experience working with youth or in an educational setting

ASSUMPTION: While a degree in a relevant field is preferred, equivalent experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Based on industry standards for a mid-level role in London)

Benefits:

• Competitive compensation
• Equity options
• Flexible work environment

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The provided salary range is an estimate based on industry standards for a mid-level role in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Goodwall operates in the technology and education sectors, focusing on skill-building and youth empowerment

Company Size: 51-200 employees (Small to mid-sized company, offering a collaborative and agile work environment)

Founded: 2014 (Over a decade of experience in youth empowerment and skill-building)

Company Description:

• Goodwall is a skills-based social network for Gen Z to learn and earn, with a mission to level the playing field for youth globally
• The company supports over 2 million young talent in 150+ countries to build skills and connect to opportunities
• Goodwall works alongside partners to create programs that upskill and mobilize young people to tackle global challenges

Company Specialties:

• Technology and skill-building
• Youth empowerment and community building
• Partnership development and social impact
• Mobile app development and social network creation
• Career development and youth entrepreneurship

Company Website: https://www.goodwall.io

ASSUMPTION: Goodwall's focus on youth empowerment and skill-building makes it an attractive option for candidates passionate about making a social impact through their work.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience required)

Reporting Structure: This role reports directly to the Creative Director or a similar leadership position

Work Arrangement: Remote OK (Flexible work environment with the option to work remotely)

Growth Opportunities:

• Potential to evolve and take on new responsibilities as the company grows
• Opportunity to work alongside leading organizations and drive global impact for youth
• Chance to leverage cutting-edge technology and gain experience in a fast-moving environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's mission and vision.

🌍 Location & Work Environment

Office Type: Flexible work environment (Remote OK)

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a major global city with a diverse and vibrant culture
• The city offers a wide range of amenities, including museums, theaters, and parks
• London has a well-established public transportation system, making it easy to commute to and from work

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The flexible work environment and remote OK policy make this role an attractive option for candidates seeking a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the creative team
• Final interview with the company's leadership team

Key Assessment Areas:

• Creativity and taste
• Understanding of Gen Z culture and communication styles
• Ability to work effectively in a fast-paced, collaborative environment
• Portfolio and work samples

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a link to your portfolio or work samples in your application
• Be prepared to discuss your creative process and how you approach learning content curation
• Research Goodwall's mission and values to demonstrate your alignment with the company's goals

ATS Keywords: Gen Z, learning content, curation, creative leadership, campaign design, storytelling, instructional content, AI tools, data analysis, A/B testing

ASSUMPTION: Goodwall's hiring process is designed to assess candidates' creativity, technical skills, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Figma
• Canva
• Motion/video tools (e.g., Premiere, After Effects, or similar)
• AI-powered creative tools (e.g., Veo 3, ElevenLabs)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Empowering youth globally
• Fostering a collaborative and inclusive work environment
• Driving social impact through technology and education

Work Style:

• Agile and detail-oriented
• Collaborative and team-focused
• Data-driven and iterative

Self-Assessment Questions:

• How do you approach curating learning content that resonates with Gen Z?
• Can you provide an example of a successful learning campaign you've created or contributed to?
• How do you incorporate feedback and data into your creative process?

ASSUMPTION: Goodwall values candidates who are passionate about empowering youth, collaborative in nature, and committed to driving social impact through their work.

⚠️ Potential Challenges

• Working with a diverse global user base may present unique creative and cultural challenges
• Balancing the need for high-quality content with the demands of a fast-paced, iterative process
• Managing multiple stakeholders, including creative teams, creators, agency partners, and internal teams
• Adapting to a flexible work environment and remote collaboration

ASSUMPTION: These challenges can be overcome with strong communication skills, attention to detail, and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from similar positions in its focus on learning content curation for a Gen Z user base
• Goodwall's mission and values set it apart from other companies in the technology and education sectors
• Career path comparison: This role offers growth potential and the opportunity to take on new responsibilities as the company grows

ASSUMPTION: While this role shares similarities with other creative and content curation positions, its unique focus on Gen Z learning content and social impact sets it apart.

📝 Sample Projects

• Developing a learning campaign for a global partner focused on climate change education
• Curating a weekly content series for Gen Z users on financial literacy and entrepreneurship
• Creating a gamified learning experience to engage users and drive measurable learning outcomes

ASSUMPTION: These sample projects demonstrate the range of creative and strategic challenges faced by the Gen Z Learning Content Curator.

❓ Key Questions to Ask During Interview

• How does Goodwall measure the success of its learning campaigns?
• Can you describe the creative process for a recent learning campaign, from brief to final delivery?
• How does Goodwall support the professional development of its employees?
• What opportunities are there for growth and advancement within the company?
• How does Goodwall foster a collaborative and inclusive work environment?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Goodwall job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a link to your portfolio or work samples in your application
• Prepare for your interview by researching Goodwall's mission and values and practicing your responses to common interview questions
• Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.