GenAI Creative Manager

📌 Core Information

🔹 Job Title: GenAI Creative Manager

🔹 Company: Boston Consulting Group

🔹 Location: Sarapiquí, Heredia, Costa Rica

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven brand and video initiatives from concept to delivery
• Inspiring and managing multidisciplinary teams including writers, designers, editors, and producers
• Integrating generative AI technologies into creative processes and storytelling
• Developing and pitching original, AI-assisted concepts, scripts, and storyboards
• Capability building through training, workshops, and driving awareness of emerging AI tools

ASSUMPTION: This role requires a strong creative leader with a solid understanding of AI tools and a proven track record in creative management.

📋 Key Responsibilities

✅ Lead AI-driven brand and video initiatives from concept to delivery, ensuring high standards of craft and innovation across all media formats

✅ Inspire, manage, and mentor cross-functional creative teams, including writers, designers, editors, and producers

✅ Integrate generative AI technologies into creative processes and workflows, staying ahead of emerging trends

✅ Develop and pitch original, AI-assisted concepts, scripts, and storyboards that translate strategic briefs into bold, innovative campaigns

✅ Collaborate with internal stakeholders and clients, leading presentations and guiding creative reviews

✅ Build capability through training and workshops, driving awareness and adoption of emerging AI tools and trends

ASSUMPTION: This role involves a high degree of creativity, strategic thinking, and the ability to work effectively with diverse teams and clients.

🎯 Required Qualifications

Education: Bachelor’s degree in Design, Film, Media Arts, or a related creative/technical field

Experience: 8+ years of creative leadership experience, ideally in an agency or media/tech environment

Required Skills:

• Proven experience with generative AI tools (e.g., Google Flow, Runway, Flux)
• Demonstrated ability to develop concepts, scripts, and storyboards for video and multimedia
• Strong client-facing and presentation skills
• Deep understanding of brand storytelling, aesthetics, and design systems
• Experience collaborating with motion designers, editors, and technical producers

Preferred Skills:

• Familiarity with programming/scripting (e.g., Python, JavaScript) and AI tool-building

ASSUMPTION: Candidates with a strong portfolio showcasing their creative leadership and AI integration skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $120,000 and $180,000 USD per year, based on industry standards for a senior creative manager role in the consulting industry with 8+ years of experience. This estimate may vary depending on factors such as location, company size, and individual performance.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee referral program
• Professional development opportunities

Working Hours: Full-time position with standard business hours, Monday through Friday, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the factors mentioned above. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Boston Consulting Group (BCG) operates in the business consulting and services industry, focusing on management consulting, technology and design, and corporate and digital ventures.

Company Size: BCG is a large company with over 10,000 employees globally, providing ample opportunities for growth and collaboration.

Founded: BCG was founded in 1963 and has since grown into a leading global management consulting firm.

Company Description:

• BCG partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
• The firm works closely with clients to embrace a transformational approach aimed at benefiting all stakeholders.
• BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• Supply chains

Company Website: https://www.bcg.com/

ASSUMPTION: BCG's extensive industry expertise and global presence provide a strong foundation for applicants seeking to grow their careers in the consulting field.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring a high degree of expertise and leadership in creative management and AI integration.

Reporting Structure: The GenAI Creative Manager will report directly to the Design Studios leadership team and collaborate with internal stakeholders and clients.

Work Arrangement: This is an on-site position, with flexibility for remote work as needed.

Growth Opportunities:

• Advancement within the Design Studios team or BCG's broader consulting practice
• Expanding expertise in AI-driven creative processes and emerging technologies
• Potential to lead and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, given BCG's global presence and diverse client base.

🌍 Location & Work Environment

Office Type: BCG's office in Sarapiquí, Heredia, Costa Rica, is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Sarapiquí, Heredia, Costa Rica

Geographic Context:

• Sarapiquí is a small city in the province of Heredia, located in the central valley of Costa Rica.
• The region is known for its lush landscapes, eco-tourism, and proximity to the capital city of San José.
• Costa Rica is a bilingual country with Spanish as the official language and English widely spoken, particularly in business settings.

Work Schedule: Standard business hours, Monday through Friday, with flexibility for project demands

ASSUMPTION: The office environment and geographic context provide a supportive and inspiring setting for creative professionals to thrive.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Design Studios team
• In-depth interview with the Design Studios leadership team and potential stakeholders
• Portfolio review and case study presentation
• Final interview with the Design Studios director or partner

Key Assessment Areas:

• Creativity and strategic thinking
• AI tool proficiency and integration skills
• Client-facing and presentation skills
• Leadership and team management abilities
• Alignment with BCG's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your creative leadership experience and AI integration skills.
• Prepare a portfolio showcasing your creative work, with a focus on AI-driven projects and campaigns.
• Research BCG's company values and culture to demonstrate your alignment with the organization.

ATS Keywords: AI integration, creative leadership, brand storytelling, video production, multimedia campaigns, strategic planning, client engagement, team management, concept development, visual narratives, training and upskilling, emerging technologies, collaboration, presentation skills, design systems, technical production

ASSUMPTION: Applicants should tailor their application materials to emphasize their creative leadership experience and AI integration skills, as these are critical to success in this role.

🛠️ Tools & Technologies

• Generative AI tools (e.g., Google Flow, Runway, Flux)
• Video editing and production software (e.g., Adobe Premiere Pro, After Effects)
• Design software (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in the latest AI tools and creative software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Client focus
• Results-driven
• One firm

Work Style:

• Creative and strategic thinking
• Collaborative and inclusive approach
• Results-oriented and proactive
• Adaptable and resilient

Self-Assessment Questions:

• How do you incorporate AI tools into your creative process to enhance storytelling?
• Can you describe a time when you led a team through a complex, AI-driven project, and how you ensured its success?
• How do you balance big-picture vision with tactical detail to ensure creative integrity and consistency?

ASSUMPTION: Applicants should assess their alignment with BCG's company values and work style preferences to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to new AI tools and technologies as they emerge
• Balancing creative vision with client expectations and constraints
• Collaborating effectively with diverse teams and stakeholders

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role differs from traditional creative manager positions in its focus on AI-driven brand and video initiatives.
• In the consulting industry, this role is unique in its integration of AI tools and technologies into creative processes and storytelling.
• Career progression in this role may involve expanding expertise in AI-driven creative processes, leading teams, or transitioning into a more specialized consulting role.

ASSUMPTION: Applicants should research similar roles in the consulting and creative industries to understand the unique aspects of this opportunity.

📝 Sample Projects

• Developing an AI-assisted brand campaign for a Fortune 500 company, including concept creation, scriptwriting, and storyboard development
• Leading a team to create an AI-generated video series for a non-profit organization, showcasing their impact and driving donations
• Integrating AI tools into an existing creative workflow to improve efficiency and consistency, while maintaining high standards of craft and innovation

ASSUMPTION: Applicants should be prepared to discuss their experience with AI-driven creative projects and their approach to integrating AI tools into workflows.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Design Studios, and how this role fits into the broader organization?
• How does BCG support the professional development and growth of its creative team members?
• Can you provide examples of how AI tools have been successfully integrated into creative projects at BCG?
• How does BCG ensure the consistent application of its brand and design systems across various media formats and client engagements?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and organization, and to gain insights into the team and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative leadership experience and AI integration skills.
• Prepare a portfolio showcasing your creative work, with a focus on AI-driven projects and campaigns.
• Research BCG's company values and culture to demonstrate your alignment with the organization.
• Follow up with the Design Studios team one week after submitting your application to confirm receipt and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.