GenAI Senior Copywriter

📌 Core Information

🔹 Job Title: GenAI Senior Copywriter

🔹 Company: OLIVER Agency - APAC

🔹 Location: Tokyo, Japan

🔹 Job Type: Hybrid (4 days a week)

🔹 Category: Advertising Services

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Writing, researching, and conceptualizing innovative digital content using GenAI tools
• Collaborating with clients and team members to drive creativity and ensure high-quality outputs
• Exploring and implementing new GenAI techniques to enhance the creative process
• Working with the creative lead to ensure creative excellence and maintaining a high awareness of trending topics
• Actively learning and incorporating AI into design processes

ASSUMPTION: This role requires a strong background in digital writing and a passion for exploring the creative possibilities of GenAI in advertising.

📋 Key Responsibilities

✅ Write, research, and conceptualize creative, innovative content (with focus on digital content) that brings readership and encourages sharing while best demonstrating GenAI capabilities within a systematic GenAI delivery process.

✅ Repurpose existing content for different uses

✅ Master a variety of brand voices

✅ Work closely with clients to create strong concepts from initial briefing through to execution

✅ Set tone and drive creativity, working closely with the creative lead to ensure creative excellence

✅ Maintain a high awareness of relevant trending topics and news to identify content opportunities

✅ Work with the Training team to actively explore, implement, and explain new GenAI techniques to help the wider user base achieve high-quality creative outputs

✅ Work with teams to test new GenAI features and provide feedback to drive platform improvements.

ASSUMPTION: This role requires strong writing skills, creativity, and the ability to adapt to new technologies and processes.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Marketing, or a related discipline)

Experience: Minimum 3 years of digital agency experience

Required Skills:

• Strong digital writing skills
• Ability to use data and insight to inform creative decisions
• Conceptual thinking and problem-solving skills
• Excellent communication and presentation skills
• Confidence working in a fast-paced, changing client environment
• Willingness to learn and incorporate AI into design processes

Preferred Skills:

• Experience working as part of a traditional creative team (designer and copywriter)
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences

ASSUMPTION: Candidates with a strong portfolio showcasing their digital writing skills and experience working with AI tools will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Copywriter role in Tokyo, the estimated salary range is ¥7,000,000 - ¥9,000,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Health insurance and retirement plans
• Generous vacation and holiday policies
• Opportunities for professional development and training
• Flexible work arrangements

Working Hours: 32 hours per week, with flexible hours and the option to work remotely one day a week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: OLIVER Agency is a leading global advertising agency specializing in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.

Company Size: OLIVER Agency has 1,001-5,000 employees globally, with a presence in over 48 countries. This size allows for ample opportunities for growth and collaboration while maintaining a dynamic and innovative work environment.

Founded: Established in 2004, OLIVER Agency has since grown to become a trusted partner for over 300 clients worldwide, creating work that delivers business growth, fame, and purpose.

Company Description:

• OLIVER Agency is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
• The company creates work that delivers business growth, fame, and purpose for over 300 clients in 48 countries and counting.
• OLIVER Agency's unique model moves at the speed of modern business to drive change from the inside out, working smarter to make clients’ money go further and helping them build better solutions, systems, and brands.

Company Specialties:

• Brand strategy and planning
• Real-Time Marketing
• Creative execution
• Digital strategy
• Social media
• CRM
• Loyalty
• Data
• Analytics
• In-Housing
• Marketing Ecosystems
• AI

Company Website: https://www.oliver.agency

ASSUMPTION: OLIVER Agency's extensive experience and global presence make it an attractive option for candidates seeking to work with a well-established and innovative advertising agency.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the company's creative team.

Reporting Structure: The GenAI Senior Copywriter will report directly to the Creative Lead and collaborate with various teams, including the Training team and other creative team members.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for four days a week and remotely for one day.

Growth Opportunities:

• Expanding one's skill set and expertise in GenAI tools and techniques
• Gaining experience working with a diverse range of clients and industries
• Advancing to a leadership or management role within the creative team
• Exploring opportunities within OLIVER Agency's global network of offices

ASSUMPTION: This role offers numerous growth opportunities for candidates looking to develop their skills and advance their careers in the advertising industry.

🌍 Location & Work Environment

Office Type: OLIVER Agency's Tokyo office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 151 Rosebery Avenue, London, London EC2 1R 4AB, GB; Unit 2, Lee Road, Dublin Industrial Estate, Dublin, Dublin 11, IE; 46 Kim Yam Rd, Singapore, Singapore 239351, SG

Geographic Context:

• Tokyo is a vibrant, multicultural city with a rich history and a thriving advertising industry
• The city offers numerous opportunities for professional growth and networking
• Tokyo's dynamic cultural scene provides ample inspiration for creative content

Work Schedule: Employees work 32 hours per week, with flexible hours and the option to work remotely one day a week. The work schedule may vary depending on project demands and client needs.

ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and thrive in a fast-paced, collaborative setting will find OLIVER Agency's Tokyo office an ideal fit.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Creative challenge or assignment
• In-person or video interview with the hiring manager and creative team members
• Final decision and offer

Key Assessment Areas:

• Writing and creative skills
• Problem-solving abilities
• Adaptability and flexibility
• Communication and presentation skills
• Cultural fit and alignment with OLIVER Agency's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital writing skills and experience with AI tools
• Prepare a portfolio showcasing your best work and demonstrating your ability to write engaging, innovative content
• Research OLIVER Agency's clients and industry trends to demonstrate your understanding of the role and the company
• Be prepared to discuss your approach to creative problem-solving and your ability to work collaboratively with a diverse team

ATS Keywords: Digital Writing, Content Creation, Creative Problem Solving, Team Collaboration, Data Analysis, Conceptual Thinking, Presentation Skills, Adaptability, AI Proficiency, Research Skills, Brand Voice Mastery, Trend Awareness, Communication, Self-Motivation, Learning Agility, Confidentiality

ASSUMPTION: Applicants who demonstrate a strong understanding of the role, the company, and the advertising industry will have a competitive edge in the application process.

🛠️ Tools & Technologies

• GenAI platforms (e.g., Pencil AI)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Design and collaboration tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with the latest GenAI tools and a willingness to learn and adapt to new technologies are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Be ambitious to succeed
• Be imaginative to push the boundaries of what’s possible
• Be inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients, and creations

Work Style:

• Collaborative and team-oriented
• Open-minded and non-political
• Self-motivated and proactive
• Helpful and enthusiastic
• Willingness to learn and adapt to new technologies and processes

Self-Assessment Questions:

• Do you align with OLIVER Agency's values, particularly the emphasis on ambition, imagination, and inspiration?
• Are you comfortable working in a fast-paced, collaborative environment with a diverse team?
• Do you possess strong writing and creative skills, as well as the ability to adapt to new technologies and processes?

ASSUMPTION: Candidates who demonstrate a strong fit with OLIVER Agency's values and work style will be most successful in this role.

⚠️ Potential Challenges

• The fast-paced nature of the role may require working on multiple projects simultaneously and meeting tight deadlines
• The role may involve collaborating with clients from diverse industries and backgrounds, requiring strong communication and adaptability skills
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance
• The role may require working with complex, sensitive, or confidential information, demanding discretion and professionalism

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them proactively in the application process.

📈 Similar Roles Comparison

• This role differs from traditional copywriter positions in its focus on GenAI tools and the exploration of new creative techniques
• As an advertising agency specializing in in-house agencies and marketing ecosystems, OLIVER Agency offers unique opportunities for growth and collaboration compared to other advertising agencies
• This role may offer more opportunities for career advancement and exposure to diverse clients and industries compared to in-house agency roles

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other advertising and marketing positions when evaluating their fit and potential for growth.

📝 Sample Projects

• Developing a series of engaging, AI-generated social media posts for a major retail client's seasonal campaign
• Creating a comprehensive brand voice guide for a global tech company, incorporating AI-generated content examples
• Collaborating with the creative team to design and implement an AI-driven content strategy for a regional enterprise client

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available to the GenAI Senior Copywriter at OLIVER Agency.

❓ Key Questions to Ask During Interview

• Can you describe the creative team's approach to incorporating AI into the content creation process?
• How does the team collaborate with clients to ensure their brand voices are accurately represented in AI-generated content?
• What opportunities are there for professional development and growth within the creative team?
• How does the company support work-life balance for employees working in a hybrid arrangement?
• Can you provide examples of how the company fosters a culture of inclusivity and anti-racism?

ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital writing skills and experience with AI tools
• Prepare a portfolio showcasing your best work and demonstrating your ability to write engaging, innovative content
• Research OLIVER Agency's clients and industry trends to demonstrate your understanding of the role and the company
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.