📌 Core Information
🔹 Job Title: General Marketing Manager, Consumables
🔹 Company: Amazon
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing performance and brand marketing strategies
- Managing acquisition, engagement, and retention initiatives across external digital channels
- Optimizing external traffic initiatives while building sustainable brand presence
- Collaborating cross-functionally with Ads, Vendor Management, Creative, and Brand Marketing teams
ASSUMPTION: This role requires a balance of analytical expertise and strategic marketing initiatives to enhance brand presence and drive measurable business results.
📋 Key Responsibilities
✅ Develop and execute comprehensive influencer marketing and partnership strategies that drive both immediate performance and long-term brand equity
✅ Lead monthly performance analysis and reporting across marketing channels
✅ Build and scale influencer programs, including sourcing, onboarding, and performance management of creators
✅ Drive strategic marketing campaigns and seasonal events, integrating influencer content with broader marketing initiatives
✅ Spearhead conversion rate optimization initiatives with focus on repeat purchase behavior
✅ Collaborate cross-functionally with Ads, Vendor Management, Creative, and Brand Marketing teams
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on influencer marketing, external traffic acquisition, and brand building
Required Skills:
- Proven track record in influencer marketing and external traffic acquisition
- Data-driven mindset with strong analytical skills
- Excellent communication and collaboration skills
- Ability to manage multiple projects and prioritize tasks
- Fluency in English and Spanish
Preferred Skills:
- Experience with Amazon's marketing platforms and tools
- Familiarity with the Mexican market and consumer behavior
- Proficiency in data visualization and reporting tools
ASSUMPTION: Candidates with a strong background in influencer marketing, external traffic acquisition, and brand building are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Marketing Manager role with 5-10 years of experience in Mexico)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, Monday - Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role with the given experience level and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Global), Large (Mexico)
Founded: 1994 (Global), 2011 (Mexico)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be Earth's most customer-centric company
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Marketing Director for Consumables in Mexico
Work Arrangement: On-site, with flexibility for occasional remote work
Growth Opportunities:
- Potential to expand responsibilities based on performance and business needs
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's marketing organization.
🌍 Location & Work Environment
Office Type: Corporate office with an open and collaborative work environment
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time, Monday - Friday, with occasional flexibility for remote work
ASSUMPTION: The work environment at Amazon's Mexico City office is dynamic, collaborative, and focused on innovation and customer-centricity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Marketing Director for Consumables in Mexico
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Influencer marketing and external traffic acquisition expertise
- Data-driven decision-making and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific examples of your influencer marketing campaigns and their outcomes
- Demonstrate your understanding of the Mexican market and consumer behavior
- Showcase your ability to work collaboratively and cross-functionally with other teams
ATS Keywords: Influencer marketing, external traffic acquisition, brand building, marketing strategy, campaign management, performance analysis, cross-functional collaboration, Amazon, Mexico
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and fit for the position through their application materials and interviews.
🛠️ Tools & Technologies
- Amazon's marketing platforms and tools (e.g., Amazon Advertising, Amazon Brand Registry)
- Data visualization and reporting tools (e.g., Tableau, Power BI)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Amazon's marketing platforms and tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and innovative
- Customer-centric and focused on results
Self-Assessment Questions:
- How have you demonstrated customer obsession in your previous roles?
- Can you provide an example of a time when you had to pivot or adapt your marketing strategy due to changing circumstances?
- How do you approach building and maintaining relationships with influencers and partners?
ASSUMPTION: Candidates who demonstrate a strong fit with Amazon's values and work style are more likely to succeed in this role and contribute to the company's long-term success.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing performance metrics with long-term brand building initiatives
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and consumer behavior
ASSUMPTION: These challenges require strong project management skills, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role focuses more on external traffic acquisition and influencer marketing than traditional brand management or advertising roles
- In the Mexican market, this role requires a strong understanding of local consumer behavior and cultural nuances
- Career progression in this role could lead to senior marketing management positions or specialized roles within Amazon's marketing organization
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a focus on external traffic acquisition and influencer marketing.
📝 Sample Projects
- Developing and executing a seasonal influencer marketing campaign to drive sales during a major Mexican holiday
- Analyzing and optimizing external traffic acquisition channels to improve conversion rates and reduce customer acquisition costs
- Building and scaling an influencer program from scratch, including sourcing, onboarding, and performance management of creators
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the opportunity to make a significant impact on Amazon's Consumables business in Mexico.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Marketing team for Consumables in Mexico?
- How does this role collaborate with other marketing teams and stakeholders within Amazon?
- What are the most pressing challenges facing the Consumables business in Mexico, and how can this role contribute to addressing them?
- What opportunities are there for professional development and growth within this role and the broader marketing organization?
- How does Amazon support work-life balance for its employees, particularly in this role?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, and show that you have thought critically about the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on influencer marketing, external traffic acquisition, and brand building
- Prepare for interviews by researching Amazon's marketing strategies, the Mexican market, and consumer behavior
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
