🔹 Job Title: Generalist, Marketing
🔹 Company: Samuel, Son & Co.
🔹 Location: Oakville, Ontario, Canada
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role is ideal for recent graduates looking to gain experience in a business-to-business marketing environment. It offers a broad range of responsibilities, allowing the incumbent to develop skills in multiple areas of marketing.
✅ Support the execution of marketing strategies and campaigns across digital, print, and social media channels
✅ Create resources that support marketing requirements to develop business opportunities, support selling strategies, and prospective efforts
✅ Develop compelling content for our intranet, social media, website, and advertising campaigns, including video, photography, and written content
✅ Post content using Drupal & WordPress (CMS)
✅ Manage content calendars and suggest content ideas
✅ Supervise and grow social media presence across platforms (e.g., LinkedIn, Facebook)
✅ Collaborate with internal teams to gather information and support business needs
✅ Work together with external vendors to finalize content, including designers and translators
✅ Monitor and analyze performance metrics and effectiveness for a wide variety of content
✅ Provide administrative support as needed, including processing invoices, ordering office supplies, and helping coordinate events
ASSUMPTION: The role requires strong organizational skills to manage multiple projects simultaneously and prioritize workload effectively. Excellent communication skills are essential for collaborating with various teams and vendors.
Education: Recent graduate opportunity with a background in Marketing or Communications, preferably with some experience in a business-to-business environment. A University or College degree in Marketing, Communications, or equivalent.
Experience: Entry-level position; no specific experience required.
Required Skills:
Preferred Skills:
ASSUMPTION: While not required, experience with Drupal and WordPress, as well as familiarity with social media management tools, would be beneficial for this role. A basic understanding of the manufacturing industry could also be an asset.
Salary Range: For entry-level marketing positions in the Greater Toronto Area, the average salary range is CAD 45,000 - CAD 60,000 per year. However, the exact salary for this role may vary depending on the candidate's qualifications and experience.
Benefits:
Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the Greater Toronto Area. The actual salary offered may vary depending on the candidate's qualifications and experience.
Industry: Samuel, Son & Co. operates in the manufacturing industry, specializing in metal manufacturing, processing, and distribution. The company serves a diverse range of industries, including automotive, aerospace, and construction.
Company Size: With over 5,000 employees, Samuel, Son & Co. is a mid-sized company that offers a mix of stability and growth opportunities for its employees.
Founded: Founded in 1855, the company has a rich history and extensive industry experience.
Company Description:
Company Specialties:
Company Website: https://www.samuel.com/en/careers
ASSUMPTION: As a well-established company with a long history in the manufacturing industry, Samuel, Son & Co. offers a stable and supportive work environment for its employees. The company's diverse range of specialties provides opportunities for career growth and development.
Career Level: This role is an entry-level position, ideal for recent graduates looking to gain experience in marketing.
Reporting Structure: The Generalist, Marketing role reports directly to the Marketing Manager.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
ASSUMPTION: This entry-level role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.
Office Type: Corporate office environment with a mix of open-concept and private workspaces.
Office Location(s): 1900 Ironoak Way, Oakville, Ontario L6H 0N1, CA
Geographic Context:
Work Schedule: Standard business hours with occasional overtime as needed. Flexible work arrangements may be available for specific projects or tasks.
ASSUMPTION: The office location in Oakville provides a convenient and accessible work environment for employees, with easy access to major highways and public transportation. The mix of urban and rural amenities in the area offers a high quality of life for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Communications, Content Creation, Social Media Management, Project Management, Google Analytics, SEO, Time Management, Collaboration, Content Management Systems, Microsoft Office, Digital Marketing, Written Communication, Verbal Communication, Organizational Skills, Business Development
ASSUMPTION: The application process for this role is typical for marketing positions, with a focus on assessing communication skills, understanding of marketing principles, and cultural fit. Applicants should tailor their application materials to highlight relevant skills and experiences for this role.
ASSUMPTION: Familiarity with the listed tools and technologies is beneficial for this role, as they are commonly used in marketing departments. However, the specific tools used may vary depending on the company's preferences and industry standards.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Samuel, Son & Co. values a diverse and inclusive work environment, with a strong emphasis on integrity, respect, and excellence. Applicants who align with these values and are comfortable working in a dynamic and collaborative team culture are likely to be a good fit for the company.
ASSUMPTION: The role of Generalist, Marketing presents several challenges, including managing multiple projects, adapting to a fast-paced work environment, and collaborating with various teams and external vendors. Successful candidates will possess strong organizational skills, effective time management skills, and excellent communication skills to overcome these challenges.
ASSUMPTION: The Generalist, Marketing role at Samuel, Son & Co. offers unique opportunities for recent graduates to gain experience in a business-to-business marketing environment. The company's mid-sized structure provides a mix of stability and growth opportunities, setting it apart from larger enterprises or startups.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Generalist, Marketing role at Samuel, Son & Co. Successful candidates will possess a strong understanding of marketing principles, digital marketing campaigns, and data analysis to excel in these projects.
ASSUMPTION: Asking these questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture, team dynamics, and professional growth opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.