Generalist Marketing Manager/Specialist

📌 Core Information

🔹 Job Title: Generalist Marketing Manager/Specialist

🔹 Company: Nexus Marketing

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Entry to Mid-Level

🔹 Remote Status: Fully Remote (US EST Hours)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing internal marketing efforts primarily through HubSpot
• Owning the full marketing funnel in a fast-paced environment
• Working with a team of 60+ passionate marketers
• Supporting mission-driven businesses through organic marketing strategies
• Growing your career in a mission-driven, collaborative team culture

ASSUMPTION: This role requires a proactive, highly organized individual with exceptional communication skills and experience in a creative industry. The fast-paced environment demands quick decision-making and adaptability.

📋 Key Responsibilities

✅ Lead and manage the agency’s internal marketing efforts primarily through HubSpot

✅ Own the full marketing funnel in a fast-paced environment

✅ Collaborate with a team of 60+ passionate marketers to drive impact and growth

✅ Support mission-driven businesses through organic marketing strategies such as content creation, branding, SEO, AI visibility, and more

✅ Contribute to a collaborative team culture that values creativity, teamwork, and learning

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team coordination. Strong project management skills and the ability to balance multiple priorities are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Business Administration, Public Relations, Journalism, English, Public Administration, Marketing, Advertising, or other Liberal Arts degrees

Experience: 0-2 years of work experience in a creative industry

Required Skills:

• Proactive and highly organized
• Exceptional English verbal and written communication skills
• Strong academic background with an outstanding General Weighted Average
• Proficient in HubSpot or similar marketing automation platforms
• Familiarity with organic marketing strategies such as content creation, SEO, and AI visibility

Preferred Skills:

• Experience with Google Analytics and reporting
• Familiarity with nonprofit technology and fundraising best practices
• Bilingual or multilingual

ASSUMPTION: While the role requires some marketing experience, a strong academic background and a proactive, organized mindset are equally important for success in this role.

💰 Compensation & Benefits

Salary Range: PHP 95,000 - 160,000 per year (USD $1,800 - $3,000 per month, based on current exchange rates and industry standards for entry to mid-level marketing roles in the Philippines)

Benefits:

• Paid Vacation Time: 20 days accrued annually
• Paid Sick Time: 5 days annually
• Paid Life Leave: 15 days accrued annually, cash-out option available once per year
• Paid Holidays: 7 US holidays
• Bereavement Policy
• Employee Giving Programs

Working Hours: 40 hours per week, with a target of 42.5 billable hours per week

ASSUMPTION: The salary range is based on industry standards for entry to mid-level marketing roles in the Philippines. The benefits package is designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Nexus Marketing operates in the advertising services industry, focusing on mission-driven and community-focused brands

Company Size: Nexus Marketing has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Nexus Marketing was founded in 2014, with a mission to accelerate revenue generation for businesses and organizations selling into the mission-driven sector

Company Description:

• Nexus Marketing accelerates revenue generation for mission-driven businesses through custom-built digital marketing engagements
• The company specializes in inbound marketing, search engine optimization, content marketing, Google Analytics and reporting, nonprofit technology, online marketing strategy, and fundraising best practices
• Nexus Marketing is based in Atlanta, Georgia, with a remote team of 60+ passionate marketers

Company Specialties:

• Inbound Marketing
• Search Engine Optimization
• Content Marketing
• Google Analytics and Reporting
• Nonprofit Technology
• Online Marketing Strategy
• Fundraising Best Practices

Company Website: nexusmarketing.com

ASSUMPTION: Nexus Marketing's focus on mission-driven businesses and community-focused brands makes it an attractive option for applicants interested in making a positive impact through their work.

📊 Role Analysis

Career Level: This role is suitable for entry to mid-level marketing professionals looking to grow their career in a fast-paced, mission-driven environment

Reporting Structure: The Marketing Manager/Specialist will report directly to the Marketing Director and collaborate with a team of 60+ passionate marketers

Work Arrangement: This is a fully remote work-from-home setup, with working hours aligned with US EST time zone (approx. 8 or 9 am to 5 or 6 pm EST)

Growth Opportunities:

• Expanding marketing skills and expertise through hands-on experience and collaboration with a talented team
• Advancing to senior marketing roles as the company grows and expands its services
• Contributing to the company's mission and making a positive impact on mission-driven businesses and communities

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advance their marketing career in a mission-driven, collaborative team culture.

🌍 Location & Work Environment

Office Type: Fully remote work-from-home setup

Office Location(s): Philippines (remote)

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
• The country has a rich culture, with a mix of Spanish, American, and indigenous influences
• The Philippines is known for its vibrant festivals, delicious cuisine, and friendly people

Work Schedule: 40 hours per week, with a target of 42.5 billable hours per week

ASSUMPTION: The fully remote work environment offers flexibility and convenience, while the tropical climate and rich cultural context provide a unique work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Marketing Director to discuss the role, responsibilities, and company culture
• Background check and reference check for final candidates

Key Assessment Areas:

• Communication skills and cultural fit
• Marketing experience and skills
• Proactivity and organizational ability
• Alignment with company values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Nexus Marketing's mission and values in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability

ATS Keywords: Marketing, Manager, Specialist, Organic Marketing, HubSpot, Inbound Marketing, SEO, Content Creation, Branding, Nonprofit, Mission-Driven, Teamwork, Collaboration

ASSUMPTION: The application process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• HubSpot (marketing automation platform)
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with HubSpot and other marketing automation platforms is preferred, as is experience with SEO tools and project management software.

👔 Cultural Fit Considerations

Company Values:

• Support a culture and environment where high performers feel challenged, are empowered, and want to work
• Indecision is the only wrong decision. If you've got a reasonable shot at making the right call, take action
• Demonstrate best-in-class responsiveness with quick, proactive, and thoughtful responses to clients, partners, prospects, and team members
• Give back to your community and the causes you care about
• Stay open to new ideas & advocate for them, but commit 100% once a decision is made
• Treat clients, partners, prospects, and team members fairly & exceed their expectations
• The status quo is unacceptable. Strive to learn and grow professionally while pursuing the best ways to drive impact at the company

Work Style:

• Proactive and highly organized
• Collaborative and team-oriented
• Adaptable and quick decision-making
• Mission-driven and passionate about making a positive impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where high performers are empowered and challenged?
• Are you comfortable making quick decisions and taking action, even in the face of uncertainty?
• Do you have a strong academic background and a proven track record of success in a creative industry?
• Are you passionate about using your marketing skills to support mission-driven businesses and make a positive impact?

ASSUMPTION: Nexus Marketing values a proactive, highly organized, and mission-driven work style, with a strong emphasis on collaboration, adaptability, and continuous learning.

⚠️ Potential Challenges

• The fast-paced environment may require long hours and quick decision-making
• The role may involve working with multiple clients and projects simultaneously, demanding strong organizational skills and adaptability
• The fully remote work environment may present challenges in maintaining work-life balance and staying connected with the team
• The company's mission-driven focus may require a strong commitment to the causes and communities it serves

ASSUMPTION: While the role offers significant growth opportunities and a mission-driven work environment, it also presents challenges that require a proactive, highly organized, and adaptable individual.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Specialist position in a digital marketing agency, with a focus on organic marketing strategies
• However, Nexus Marketing's mission-driven focus sets it apart from other agencies, with a strong emphasis on supporting mission-driven businesses and community-focused brands
• Career progression in this role may involve advancing to senior marketing roles within the company or transitioning to a client-facing role as an Account Manager or Director

ASSUMPTION: While this role is similar to other marketing manager or specialist positions, its mission-driven focus and commitment to making a positive impact set it apart in the industry.

📝 Sample Projects

• Developing and executing a content marketing strategy for a mission-driven nonprofit organization, including blog posts, whitepapers, and email campaigns
• Conducting keyword research and on-page optimization for a community-focused e-commerce website to improve organic search rankings and drive traffic
• Managing a team of marketing specialists to create and execute a social media campaign for a cause-driven brand, increasing engagement and reach

ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and the mission-driven focus of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Nexus Marketing support its employees' professional growth and development?
• What are the most challenging aspects of working in a fully remote environment, and how does the company address them?
• How does Nexus Marketing measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What are the most rewarding aspects of working at Nexus Marketing, according to current employees?

ASSUMPTION: These interview questions are designed to assess the company's culture, work environment, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nexus Marketing Careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Nexus Marketing's mission, values, and company culture to demonstrate your alignment and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.