GenNext – Marketing Planning Manager - Mumbai

📌 Core Information

🔹 Job Title: Marketing Planning Manager - Mumbai

🔹 Company: Abbott Laboratories

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing programs to achieve revenue and profitability goals
• Supervising a team of Product Marketing Professionals
• Managing product roadmaps to support sales objectives
• Initiating and prioritizing projects, tracking product development, and developing product launch plans
• Assisting in the establishment of pricing and service parameters

ASSUMPTION: This role requires a balance of strategic planning, team management, and project execution skills. The ideal candidate will have experience in marketing planning and a strong understanding of the product development lifecycle.

📋 Key Responsibilities

✅ Supervise a team of Product Marketing Professionals

✅ Build and manage a product roadmap to support sales goals

✅ Initiate and prioritize projects, track product development, and develop product launch plans

✅ Assist in the establishment of pricing and service parameters

ASSUMPTION: The role requires strong leadership skills to effectively manage the team and ensure projects are delivered on time and within budget. The candidate should also have excellent communication skills to collaborate with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 2-5 years of experience in marketing planning, product management, or a related role.

Required Skills:

• Proven experience in marketing planning and strategy development
• Strong project management skills
• Excellent leadership and team management skills
• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management skills
• Fluency in English

Preferred Skills:

• Experience in the healthcare or pharmaceutical industry
• Knowledge of market research methods and tools
• Familiarity with CRM systems

ASSUMPTION: While industry-specific experience is not a strict requirement, it would be beneficial for the candidate to have some understanding of the healthcare or pharmaceutical industry to hit the ground running.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for a mid-level marketing role in Mumbai)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plans
• Employee assistance programs
• Tuition assistance
• Paid time off

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Mumbai. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, providing a wide range of products and services, including diagnostics, medical devices, nutrition, and branded generic pharmaceuticals.

Company Size: With over 10,000 employees, Abbott Laboratories is a large organization that offers numerous opportunities for career growth and development.

Founded: Abbott Laboratories was founded in 1888 and has since grown into a global healthcare leader, serving people in more than 160 countries.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutrition, and branded generic medicines.
• Abbott is committed to improving people's lives through its innovative products and services.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Working at Abbott Laboratories offers the opportunity to be part of a global organization that is committed to improving people's lives through innovative healthcare solutions.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path. It offers opportunities for growth and development in marketing planning and management.

Reporting Structure: The Marketing Planning Manager will report directly to the Marketing Director and will supervise a team of Product Marketing Professionals.

Work Arrangement: This is an on-site role based in Mumbai, India. The work arrangement is full-time with standard office hours.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Director or Vice President of Marketing
• Expansion into other areas of marketing, such as brand management or market research
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers numerous opportunities for career growth and development within the marketing function and across the broader organization.

🌍 Location & Work Environment

Office Type: Abbott Laboratories has a modern and collaborative office environment that fosters innovation and teamwork.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and is the most populous city in India.
• The city is a major commercial and financial hub, with a thriving healthcare industry.
• Mumbai offers a diverse range of cultural, recreational, and entertainment options.

Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with occasional overtime required to meet project deadlines.

ASSUMPTION: Working in Mumbai offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Marketing planning and strategy development
• Project management skills
• Leadership and team management skills
• Analytical and problem-solving skills
• Communication and stakeholder management skills

Application Tips:

• Tailor your resume to highlight your marketing planning and project management experience.
• Prepare examples of your past marketing campaigns and their outcomes.
• Research Abbott Laboratories and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Marketing Planning, Product Management, Project Management, Team Management, Pricing Strategy, Service Parameters, Sales Goals, Product Roadmap, Product Launch

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Caring
• Integrity
• Courage

Work Style:

• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and responsive to change
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you have experience in marketing planning and strategy development?
• Are you comfortable managing a team and driving projects to completion?
• Do you thrive in a collaborative and results-driven work environment?

ASSUMPTION: Candidates who align with Abbott Laboratories' values and work style are more likely to be successful in this role and within the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders to align on marketing strategies
• Adapting to changes in the market and competitive landscape
• Navigating a large and complex organization

ASSUMPTION: The role may present challenges related to project management, stakeholder communication, and navigating a large organization. Strong organizational skills and the ability to adapt to change will be essential for success.

📈 Similar Roles Comparison

• This role is similar to a Product Manager or Brand Manager role, but with a focus on marketing planning and strategy development.
• In the healthcare industry, marketing planning roles may require a deeper understanding of regulatory and compliance issues.
• Career progression in marketing planning roles may involve moving into senior marketing management or specialized marketing roles.

ASSUMPTION: While this role shares similarities with other marketing roles, it has unique aspects that require specific skills and experience.

📝 Sample Projects

• Developing a marketing plan for a new product launch, including market research, competitive analysis, and pricing strategy
• Managing a product roadmap to ensure timely delivery of products and features that meet market demands
• Conducting a marketing audit to assess the effectiveness of existing marketing campaigns and identify opportunities for improvement

ASSUMPTION: The specific projects in this role will depend on the company's product portfolio and marketing objectives. However, the examples provided give an indication of the types of projects that may be involved.

❓ Key Questions to Ask During Interview

• Can you describe the team I will be working with and how they support the marketing planning process?
• How does this role fit into the broader marketing organization, and how does it collaborate with other functions?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Abbott Laboratories support the professional development and growth of its marketing team members?
• What is the company's approach to innovation and staying ahead of the competition in the healthcare industry?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing planning and project management experience
• Prepare examples of your past marketing campaigns and their outcomes
• Research Abbott Laboratories and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager within a week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.