Gerencia Trade Marketing Gerencia Trade Marketing

📌 Core Information

🔹 Job Title: Gerencia Trade Marketing

🔹 Company: Nestle Operational Services Worldwide SA

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and implementation of commercial policies
• Developing tactics with clients/channels from a global category perspective
• Evaluating and capitalizing on marketing and promotion opportunities
• Aligning trade strategies with market, category, channel, and client objectives

ASSUMPTION: The role likely involves strategic thinking and in-depth market analysis given the description of engaging with clients/channels and evaluation opportunities.

📋 Key Responsibilities

✅ Define and plan trade strategies aligned towards market-category/brand-customer/client relevance for each buyer-consumer type.

✅ Develop promotional concepts and counter-competition activities by integrating analysis across categories and regions to secure market share and sell-out targets.

✅ Establish detailed objectives in collaboration with the Trade Marketing Channel for all category products.

✅ Create guidelines for promotional support materials at the point of sale.

✅ Communicate execution guidelines to the modern channel operations team.

✅ Ensure that third-party personnel adhere to brand policies at the point of sale.

✅ Assign demonstrators appropriately to execute the marketing plan according to channel and brand importance.

✅ Coordinate and monitor the execution of commercial plans with regional operation teams.

ASSUMPTION: Responsibilities suggest managing both strategic initiatives and day-to-day operations, possibly involving cross-functional coordination.

🎯 Required Qualifications

Education: Not specified, but a degree in marketing or a related field is likely beneficial.

Experience: Minimum of 5 years in sales, CCSD, or marketing with experience serving Walmart preferred.

Required Skills:

• Strong communication and interpersonal skills
• Proficiency in conflict resolution
• Advanced English proficiency

Preferred Skills:

• Experience in similar roles
• Team management capabilities

ASSUMPTION: Preference for candidates with experience working with large retailers suggests the importance of understanding large-scale commercial operations.

💰 Compensation & Benefits

Salary Range: Not specified; typical roles may offer competitive salaries based on experience and location standards.

Benefits:

• Health insurance
• Pension scheme
• Paid time off

Working Hours: Standard 40 hours per week

ASSUMPTION: Benefits commonly align with industry standards for large multinational corporations.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees, indicating a vast array of resources and opportunities for mobility.

Founded: Not specified, but origins trace back to 1866.

Company Description:

• World’s largest food and beverage company
• Focuses on enhancing quality of life and contributing to a healthier future
• Operates in almost every country worldwide

Company Specialties:

• Coffee and beverages
• Dairy products
• Confectionery goods

Company Website: http://www.nestle.com

ASSUMPTION: Large company size implies strong structural support and professional development chances.

📊 Role Analysis

Career Level: Mid-level to senior management, based on responsibilities entailing strategy and execution management.

Reporting Structure: Likely reports to upper management in trade or marketing.

Work Arrangement: Primarily on-site, requiring physical presence for coordination and execution.

Growth Opportunities:

• Potential for vertical mobility within the company's international framework
• Opportunities for professional development through management training
• Possibility of cross-departmental transfer to other marketing functions

ASSUMPTION: Growth opportunities seem robust due to the scale of Nestlé’s operations and its emphasis on employee advancement.

🌍 Location & Work Environment

Office Type: Modern corporate office environment

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Centrally located within one of the largest hubs in Latin America
• Access to a vibrant business community
• Proximity to influential markets and cultural landmarks

Work Schedule: Regular office hours with potential for flexibility depending on project needs

ASSUMPTION: Mexico City’s location implies proximity to a diverse talent pool and markets, facilitating commercial connectivity.

💼 Interview & Application Insights

Typical Process:

• Initial online application submission
• Phone screening by HR
• In-person interviews with departmental heads

Key Assessment Areas:

• Marketing acumen
• Strategic thinking
• Team leadership

Application Tips:

• Highlight experience with major retailers
• Demonstrate knowledge of trade marketing strategies
• Showcase leadership experience in previous roles

ATS Keywords: Trade Marketing, Sales, Market Analysis, Strategic Planning, Brand Positioning

ASSUMPTION: Emphasizing experience with large-scale operations likely important given the company's global reach.

🛠️ Tools & Technologies

• Market analysis tools (e.g., Nielsen, SICC)
• Customer relationship management software
• Project management platforms

ASSUMPTION: Familiarity with these tools would enhance efficiency in handling the described responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Respect for diversity
• Commitment to sustainability
• Customer-centric approach

Work Style:

• Collaborative and team-oriented
• Highly adaptive to change
• Results-driven and proactive

Self-Assessment Questions:

• Do I have the strategic acumen required for this role?
• Am I experienced in negotiations and conflict resolution?
• Can I manage a dynamic and fast-paced work environment?

ASSUMPTION: Successful candidates will likely excel in culturally diverse and dynamic environments, aligning with Nestlé's global operations.

⚠️ Potential Challenges

• Balancing global strategies with regional market needs
• Managing diverse teams across different locations
• Adapting to rapidly changing market trends
• Navigating complex client relationships

ASSUMPTION: Challenges might stem from the need to harmonize local execution with Nestlé's global standards and strategic ambitions.

📈 Similar Roles Comparison

• In similar roles, look for alignment between consumer insights and market execution.
• Competitors may place stronger emphasis on digital marketing strategies.
• Internally, focus may vary from traditional retail to modern trade practices.

ASSUMPTION: Comparing roles can help applicants gauge industry standards and identify unique selling propositions of Nestlé’s offer.

📝 Sample Projects

• Launching a new product line expansion in a high-growth market region
• Leading a trade marketing initiative aimed at increasing brand visibility
• Implementing competitive analysis to adapt promotional strategies

ASSUMPTION: Sample projects emphasize cross-functional collaboration and the ability to leverage data analytics.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall trade marketing strategy at Nestlé?
• What are the key performance indicators for success in this position?
• Can you describe the team and collaborative environment here?
• What challenges are unique to the trade marketing role at Nestlé in this region?
• How does Nestlé support professional growth and career advancement?

ASSUMPTION: Effective interview questions should focus on understanding strategic contributions and growth pathways within Nestlé.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page
• Ensure your resume highlights relevant experience and skills
• Prepare for behavioral and situational interview questions
• Follow up within a week if you have not received a response
• Review Nestlé's organizational values and recent press releases

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.