📌 Core Information
🔹 Job Title: Gerente de Estrategia y Desarrollo de Negocio - Marketing
🔹 Company: Mercado Libre
🔹 Location: Capital Federal, Argentina
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer development strategies throughout the lifecycle
- Improving team workflows and leading multifunctional projects
- Managing the launch and adoption of new communication channels and technology tools
- Analyzing performance data and providing insights to drive business results
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of marketing and data analysis.
📋 Key Responsibilities
✅ Design and execute customer development strategies throughout their lifecycle, improving team workflows
✅ Manage the launch and adoption of new communication channels or technology tools to enhance campaign effectiveness
✅ Elaborate reports of performance and conduct ad-hoc analyses to provide marketing insights and improvements
✅ Plan and budget communication efforts and resources in line with corporate objectives
✅ Act as a reference for Engagement & Growth Marketing for Product, Technology, Analytics, and Business areas
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Engineering, Economics, Business Administration, or related fields
Experience: 6+ years of experience in similar roles, preferably in strategic consulting
Required Skills:
- Strategic thinking and planning
- Team leadership and project management
- SQL and data visualization tools
- Fluency in English and Spanish
- Portuguese is desirable
Preferred Skills:
- Experience in e-commerce or related industries
- Knowledge of Mercado Libre's products and services
ASSUMPTION: Candidates with experience in consulting or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: ARS 350,000 - ARS 500,000 per year (Based on industry standards for similar roles in Argentina)
Benefits:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary range is an estimate based on industry standards for similar roles in Argentina. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Internet Publishing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1999 (26 years ago)
Company Description:
- Mercado Libre is Latin America’s leading e-commerce technology company
- Headquartered in Buenos Aires, Argentina, with operations in 18 countries
- Provides solutions for buying, selling, advertising, and paying for goods online
Company Specialties:
- E-commerce
- Internet
- Online advertising
- Online payments
- Marketing online
- Fintech
- Logística
- And envíos
Company Website: careers-meli.mercadolibre.com
ASSUMPTION: Mercado Libre's large size and extensive operations in Latin America offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to lead larger teams and projects as the company continues to grow
- Opportunities to work on cross-functional initiatives and gain exposure to different areas of the business
- Chance to develop skills in strategic planning, team leadership, and project management
ASSUMPTION: This role offers significant growth potential for the right candidate, given Mercado Libre's size and expansion plans.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Capital Federal, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina
- Known for its vibrant culture, diverse neighborhoods, and rich history
- Offers numerous entertainment, dining, and recreational options
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Buenos Aires offers a high quality of life, with numerous cultural and recreational opportunities for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Technical skills in SQL and data visualization
- Language proficiency in English, Spanish, and Portuguese
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions
- Research Mercado Libre's products, services, and company culture
- Be ready to discuss your strategic approach to marketing and customer development
ATS Keywords: Strategy Development, Marketing, Team Leadership, Project Management, SQL, Data Visualization, English, Portuguese, E-commerce, Customer Development
ASSUMPTION: Mercado Libre's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- SQL
- Data visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: Candidates should have experience with relevant tools and technologies for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Dynamic and fast-paced
- Results-oriented
- Team-focused
- Adaptable to change
- Data-informed decision-making
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working with large datasets and using data to drive decisions?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you able to adapt to change and pivot when necessary?
- Do you have a customer-centric mindset and a passion for improving the customer experience?
ASSUMPTION: Candidates should assess their fit with Mercado Libre's company values and work style before applying.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require frequent travel to other offices or regions within Latin America
- Candidates may face competition from other highly qualified applicants for this role
- Mercado Libre's large size and extensive operations may present challenges in terms of communication and collaboration across different teams and locations
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in this work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager position in a large e-commerce or technology company
- However, this role places a greater emphasis on strategic planning, team leadership, and project management
- Career path comparison: This role may lead to senior marketing leadership or general management positions within the company
ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and expectations for this position.
📝 Sample Projects
- Developing and executing a customer segmentation strategy to improve marketing effectiveness
- Managing the launch and adoption of a new communication channel or technology tool to enhance campaign performance
- Conducting a competitive analysis to inform marketing strategy and positioning
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their approach to marketing strategy and execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- What opportunities are there for growth and development within the marketing team or the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions
- Research Mercado Libre's products, services, and company culture
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
