📌 Core Information
🔹 Job Title: Gerente de Estrategia y Desarrollo de Negocio - Marketing
🔹 Company: Mercado Libre
🔹 Location: Caba, La Union, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-19
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer development strategies
- Improving team workflows and collaboration
- Managing the launch and adoption of new communication channels and tools
- Analyzing data and providing insights to drive business results
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a data-driven approach to decision-making.
📋 Key Responsibilities
✅ Design and execute customer development strategies to improve customer lifecycle and business performance
✅ Improve team workflows and collaboration to enhance overall team performance
✅ Manage the launch and adoption of new communication channels and tools to enhance campaign effectiveness and team performance
✅ Elaborate reports and conduct ad-hoc analyses to provide marketing insights and drive business results
✅ Plan and budget communication efforts and resources in line with corporate objectives
✅ Act as a reference for Engagement & Growth Marketing for Product, Technology, Analytics, and Business areas
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Engineering, Economics, Business Administration, or a related field
Experience: 6+ years of experience in similar roles, preferably in strategic consulting
Required Skills:
- Strategic consulting experience
- Team leadership and project management skills
- Marketing expertise
- Data analysis skills, including SQL and data visualization tools
- Fluency in English, with proficiency in Portuguese being a plus
Preferred Skills:
- Experience in e-commerce or related industries
- Familiarity with Mercado Libre's products and services
ASSUMPTION: Candidates with experience in strategic consulting and a strong background in marketing are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: PHP 150,000 - 250,000 per month (based on industry standards for mid-senior level marketing roles in the Philippines)
Benefits:
- Health, dental, and vision insurance
- Retirement plan contributions
- Employee stock purchase plan
- Generous vacation and leave policies
- On-site gym and fitness classes
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and internet publishing
Company Size: 10,001+ employees (Mercado Libre is one of the largest e-commerce companies in Latin America)
Founded: 1999 (headquartered in Buenos Aires, Argentina)
Company Description:
- Mercado Libre is Latin America’s leading e-commerce technology company
- Offers solutions for buying, selling, advertising, and paying for goods online
- Maintains a leadership position in 18 Latin American countries
- Listed on Nasdaq (NASDAQ: MELI) following its initial public offering in 2007
Company Specialties:
- Internet and e-commerce
- Online advertising and marketing
- Fintech and payment processing
- Logistics and delivery services
Company Website: careers-meli.mercadolibre.com
ASSUMPTION: Mercado Libre's large size and extensive reach in Latin America present significant opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience required)
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior leader
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to lead and grow a team of marketing professionals
- Opportunities to work on high-impact projects with significant business impact
- Access to professional development and training opportunities
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Caba, La Union, Philippines
Geographic Context:
- The Philippines is a Southeast Asian country with a tropical climate
- Caba, the capital and most populous city, is known for its vibrant culture, rich history, and bustling nightlife
- The cost of living in the Philippines is generally lower than in other Southeast Asian countries
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The work environment at Mercado Libre's office in Caba is likely to be dynamic, collaborative, and fast-paced, reflecting the company's growth and success in the region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data analysis and interpretation skills
- Cultural fit and alignment with Mercado Libre's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and teamwork skills
- Demonstrate your understanding of Mercado Libre's business and the role's requirements
ATS Keywords: Strategic Consulting, Team Leadership, Project Management, Marketing, Data Analysis, SQL, Data Visualization, English, Portuguese
ASSUMPTION: Mercado Libre's recruitment process is likely to be thorough and competitive, with a strong focus on cultural fit and technical skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data visualization tools (Tableau, Power BI)
- SQL databases and query tools
- Marketing automation and CRM platforms (Salesforce, HubSpot)
- Project management tools (Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing, data analysis, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and transparency
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and entrepreneurship
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach and solve complex problems in a team environment?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Mercado Libre's work environment is likely to be fast-paced, collaborative, and data-driven, requiring strong problem-solving skills and adaptability.
⚠️ Potential Challenges
- Managing a high workload and tight deadlines
- Navigating a large, complex organization with multiple stakeholders
- Adapting to a dynamic and ever-changing work environment
- Working in a remote or hybrid setting, with potential communication and collaboration challenges
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager position, but with a stronger focus on strategy and cross-functional collaboration
- Industry-specific context: E-commerce and internet publishing
- Career path comparison: This role can lead to senior leadership positions in marketing or related fields
ASSUMPTION: This role offers a unique blend of strategic, leadership, and cross-functional responsibilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a customer segmentation strategy to improve marketing effectiveness
- Managing the launch and adoption of a new communication channel to enhance customer engagement
- Conducting a competitive analysis to inform marketing strategy and tactics
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and leadership skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other departments and teams within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mercado Libre support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: These questions will help you better understand the role's requirements, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and teamwork skills
- Demonstrate your understanding of Mercado Libre's business and the role's requirements
- Follow up with the hiring manager one week after your final interview, inquiring about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
