📌 Core Information
🔹 Job Title: Gerente de Growth
🔹 Company: Thomson Reuters
🔹 Location: São Paulo, SP, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-11
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Lead growth initiatives to increase customer base and optimize marketing efforts
- Collaborate with marketing, sales, product, and data analysis teams
- Identify growth opportunities and develop data-driven strategies
- Analyze lifecycle data, CAC, LTV, ROI, and user behavior to propose improvements
- Create and monitor clear growth metrics and KPIs
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead growth initiatives to increase customer base and optimize marketing efforts
✅ Collaborate with marketing, sales, product, and data analysis teams to identify growth opportunities and develop data-driven strategies
✅ Analyze lifecycle data, CAC, LTV, ROI, and user behavior to propose improvements and optimize campaigns
✅ Create and monitor clear growth metrics and KPIs to track progress and success
✅ Stay up-to-date with industry trends and best practices in growth marketing
ASSUMPTION: The role may evolve based on the company's growth and changing market conditions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Administration, or a related field
Experience: 5-10 years of experience in growth marketing, with a focus on digital marketing and performance marketing
Required Skills:
- Proven experience in growth marketing and performance marketing
- Strong analytical skills and data-driven mindset
- Excellent leadership and project management skills
- Fluency in English (mandatory)
- Proficiency in marketing tools and analytics platforms
Preferred Skills:
- Experience with SQL or other database languages
- Familiarity with A/B testing and optimization techniques
- Knowledge of the Brazilian market and consumer behavior
ASSUMPTION: Candidates with relevant experience in e-commerce or tech startups may also be considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level marketing roles in São Paulo, the estimated salary range is R$ 15,000 - R$ 25,000 per month.
Benefits:
- Medical and dental assistance
- Access to physical and psychological well-being platforms
- Flexible vacation policy
- Two mental health days per year
- Remote work options (up to 3 days per week)
- Employee support program
- Learning and development opportunities
- Mentorship program
- Volunteering days
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Thomson Reuters is a global provider of news and information-based tools to professionals, with a focus on legal, regulatory, and tax changes.
Company Size: Thomson Reuters is a large company with over 10,000 employees worldwide, offering a structured and established work environment.
Founded: Thomson Reuters was founded in 1851 and has since grown into a global leader in its industry.
Company Description:
- Thomson Reuters provides intelligent information, technology, and expertise to professionals in the legal, tax, accounting, and compliance industries
- The company offers highly specialized information-enabled software and tools, as well as global news services through Reuters
- Thomson Reuters is committed to creating a more transparent, just, and inclusive future by helping professionals do their jobs better
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
Company Website: thomsonreuters.com
ASSUMPTION: Thomson Reuters is a well-established company with a strong global presence and a reputation for excellence in its industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Gerente de Growth will report directly to the Head of Marketing and collaborate with various teams, including marketing, sales, product, and data analysis.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for up to 3 days per week.
Growth Opportunities:
- Potential career progression to a senior or director-level role within the marketing department
- Opportunities to work on high-impact projects and drive significant business growth
- Access to learning and development opportunities, such as the LinkedIn Learning platform and mentorship programs
ASSUMPTION: The specific growth opportunities available may vary depending on the company's ongoing projects and strategic priorities.
🌍 Location & Work Environment
Office Type: The São Paulo office is a modern, collaborative workspace designed to foster productivity and creativity.
Office Location(s): Avenida Doutor Cardoso de Melo, 1855 - 19th Floor, São Paulo - SP, 04548-005, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a diverse and dynamic business environment
- The city offers a wide range of cultural, entertainment, and culinary experiences
- São Paulo has a subtropical climate, with mild winters and warm, humid summers
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and remote work options available.
ASSUMPTION: The work environment may vary depending on the company's ongoing projects and strategic priorities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Head of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Leadership and project management skills
- Fluency in English and proficiency in marketing tools and analytics platforms
- Cultural fit and alignment with Thomson Reuters' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively in a team
- Research Thomson Reuters' company culture and values to demonstrate your cultural fit and alignment with the organization
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Growth Marketing, Performance Marketing, Digital Marketing, Data Analysis, Leadership, Project Management, English Proficiency, Marketing Tools, Analytics Platforms
ASSUMPTION: The interview process may vary depending on the company's ongoing projects and strategic priorities.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's ongoing projects and strategic priorities.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Independence
- Innovation
- Excellence
- Customer focus
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you have a proven track record of driving growth and optimizing marketing efforts in a dynamic and competitive environment?
- Are you comfortable working with data and using it to inform your decision-making and strategy development?
- Do you thrive in a collaborative and team-oriented work environment, and are you able to effectively manage multiple stakeholders and projects simultaneously?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires close collaboration with various teams and a strong alignment with Thomson Reuters' values.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some individuals
- The company's growth and strategic priorities may change rapidly, requiring the Gerente de Growth to adapt quickly and pivot as needed
- The role may involve working with cross-functional teams, which can present unique challenges in terms of communication and collaboration
- The hybrid work arrangement may present challenges for some individuals in terms of maintaining a healthy work-life balance
ASSUMPTION: The specific challenges faced in this role may vary depending on the company's ongoing projects and strategic priorities.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position offers a unique opportunity to work with a global leader in the information and technology industry
- Thomson Reuters' extensive resources and global presence provide a significant advantage in terms of career growth and development opportunities
- This role is well-suited for individuals with a strong background in digital marketing and performance marketing, as well as a proven track record of driving growth and optimizing marketing efforts
ASSUMPTION: The specific comparisons made may vary depending on the individual's relevant experience and the company's ongoing projects and strategic priorities.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy for a new product launch, including customer acquisition, retention, and monetization initiatives
- Analyzing customer lifecycle data to identify opportunities for optimization and improvement, and developing data-driven strategies to capitalize on these opportunities
- Conducting A/B tests and optimizing marketing campaigns to improve performance and drive business growth
ASSUMPTION: The specific projects undertaken may vary depending on the company's ongoing initiatives and strategic priorities.
❓ Key Questions to Ask During Interview
- What are the most significant growth opportunities for the company in the next 12-24 months, and how does this role contribute to achieving those goals?
- How does this role collaborate with other teams, such as marketing, sales, product, and data analysis, to drive growth and optimize marketing efforts?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Thomson Reuters support the professional development and growth of its employees, particularly in the marketing department?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively in a team
- Research Thomson Reuters' company culture and values to demonstrate your cultural fit and alignment with the organization
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
