📌 Core Information
🔹 Job Title: Gerente de Marketing
🔹 Company: IQVIA
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days on-site in São Paulo)
🚀 Job Overview
Key aspects of this role include:
- Developing new solutions for the hospital and oncology/hemato markets
- Supporting the sales team in generating new opportunities
- Conducting market analyses and generating strategic insights
- Planning and executing client relationship events
- Providing technical support to clients regarding oncology solutions
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication to drive market growth and enhance client relationships.
📋 Key Responsibilities
✅ Develop and implement marketing strategies for hospital and oncology/hemato solutions
✅ Collaborate with the sales team to identify and pursue new business opportunities
✅ Conduct market research and analysis to generate insights and inform decision-making
✅ Plan and execute client relationship events and presentations
✅ Provide technical support to clients regarding oncology solutions
✅ Contribute to the growth of the business unit by increasing the ticket size and product differentiation
ASSUMPTION: The role may require occasional travel to attend industry events or client meetings.
🎯 Required Qualifications
Education: Degree in Administration, Engineering, Marketing/Publicity, or a health-related field
Experience: Proven experience in marketing or commercial excellence within the pharmaceutical industry, with a focus on oncology/hemato
Required Skills:
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Proficient in English and the Microsoft Office Suite
- Ability to work collaboratively and build strong relationships
- Proven negotiation skills and creativity in finding solutions
Preferred Skills:
- Experience with CRM software
- Knowledge of the Brazilian healthcare market
ASSUMPTION: Candidates with experience in both marketing and sales roles may have an advantage in this position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing manager with 5-10 years of experience in Brazil, the estimated salary range is R$ 15,000 - R$ 25,000 per month.
Benefits:
- Health insurance
- Dental insurance
- Retirement savings plan
- Employee assistance program
- Training and development opportunities
Working Hours: Full-time, with a hybrid work arrangement (4 days on-site in São Paulo)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IQVIA operates in the healthcare and life sciences industry, providing clinical research services, commercial insights, and healthcare intelligence to pharmaceutical and healthcare companies worldwide.
Company Size: IQVIA is a large organization with over 88,000 employees in over 100 countries, offering a diverse and dynamic work environment.
Founded: IQVIA was founded in 2016 through the combination of Quintiles and IMS Health.
Company Description:
- IQVIA is a global leader in protecting individual patient privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes.
- The company's portfolio of solutions is powered by IQVIA Connected Intelligence™ to deliver actionable insights and services built on high-quality health data, healthcare-grade AI™, advanced analytics, the latest technologies, and extensive domain expertise.
- IQVIA is dedicated to accelerating the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.
Company Specialties:
- Clinical Research Services
- Commercial Insights
- Healthcare Intelligence
- Technology and Data Solutions
Company Website: https://www.iqvia.com/
ASSUMPTION: Working at IQVIA offers opportunities to collaborate with global teams and contribute to innovative healthcare solutions.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through collaboration and influence.
Reporting Structure: The Gerente de Marketing will report directly to the Business Unit Director and may oversee a team of marketing professionals.
Work Arrangement: This role follows a hybrid work arrangement, with 4 days on-site in São Paulo and 1 day remote.
Growth Opportunities:
- Progression to a senior marketing role or a leadership position within the organization
- Expanding expertise in the healthcare and life sciences industry
- Gaining international experience through collaboration with global teams
ASSUMPTION: Success in this role may lead to opportunities in other business units or regions within IQVIA.
🌍 Location & Work Environment
Office Type: IQVIA's São Paulo office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 2400 Ellis Rd, Durham, North Carolina, US (Global Headquarters); São Paulo, Brazil (Local Office)
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene, diverse neighborhoods, and numerous entertainment options.
- The city is a major hub for the pharmaceutical and healthcare industries in Latin America.
- São Paulo has a tropical savanna climate, with mild winters and warm, humid summers.
Work Schedule: The hybrid work arrangement allows for flexibility in managing personal and professional responsibilities.
ASSUMPTION: Living in São Paulo offers a dynamic urban environment with ample opportunities for professional growth and personal enrichment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Business Unit Director
Key Assessment Areas:
- Marketing and strategic thinking skills
- Communication and presentation abilities
- Analytical and problem-solving capabilities
- Cultural fit and alignment with IQVIA's values
Application Tips:
- Tailor your resume to highlight relevant marketing and pharmaceutical industry experience
- Prepare a cover letter that demonstrates your enthusiasm for the role and understanding of IQVIA's mission
- Be ready to discuss specific marketing strategies and campaigns you've led in previous roles
ATS Keywords: Marketing, Oncology, Hematology, Market Analysis, Sales Support, Event Planning, Client Presentations, Technical Support, Negotiation, Communication, Analytical Skills, Creativity, Team Collaboration, Office Suite Proficiency, English Proficiency
ASSUMPTION: The interview process may include case studies or scenario-based questions to assess your problem-solving and strategic thinking skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Market research and analysis tools (e.g., SPSS, R, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-specific software and tools may be beneficial but is not always required.
👔 Cultural Fit Considerations
Company Values:
- Patient Focus
- One IQVIA
- Innovation
- Trust
- Performance
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- How do you demonstrate patient focus in your marketing strategies?
- Can you provide an example of a time when you drove innovation in a marketing role?
- How do you balance data-driven decision-making with creativity and intuition?
ASSUMPTION: Applicants who can articulate their alignment with IQVIA's values and work style will be well-positioned for success in the interview process.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a large, global organization with diverse teams and stakeholders
- Adapting to a hybrid work arrangement and balancing on-site and remote work
- Operating in a competitive market with complex regulatory environments
ASSUMPTION: Successful candidates will be able to demonstrate their ability to thrive in challenging environments and adapt to change.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the hospital and oncology/hemato markets within the healthcare industry
- IQVIA's global presence offers opportunities for international collaboration and exposure to diverse markets
- This role may provide opportunities for career growth within the organization, as well as exposure to various aspects of the business
ASSUMPTION: Applicants should consider how their skills and experience align with the unique aspects of this role and the company's culture.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new oncology product in Brazil
- Conducting a market analysis to identify trends and opportunities in the hospital solutions market
- Planning and executing a client relationship event to strengthen ties with key accounts
ASSUMPTION: Applicants should be prepared to discuss specific marketing projects they've led in previous roles and how they align with the responsibilities of this position.
❓ Key Questions to Ask During Interview
- How does this role contribute to IQVIA's overall mission and strategy?
- What are the key priorities for this role in the first 90 days?
- How does the hybrid work arrangement support work-life balance and collaboration?
- What opportunities are there for professional development and growth within the organization?
- How does IQVIA support its employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and engagement with the company's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IQVIA careers portal
- Tailor your resume to highlight relevant marketing and pharmaceutical industry experience
- Prepare a cover letter that demonstrates your enthusiasm for the role and understanding of IQVIA's mission
- Prepare for the interview by researching IQVIA's business and the specific challenges facing the healthcare industry in Brazil
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
