Gerente de Marketing Digital

📌 Core Information 🔹 Job Title: Gerente de Marketing Digital 🔹 Company: Dentsply Sirona, Inc 🔹 Location: São Paulo, São Paulo, Brazil 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: April 11, 2025 🚀 Job Overview Key aspects of this role include: 1. Developing, executing, and optimizing digital marketing strategies for both B2B and B2C channels. 2. Generating qualified leads for the B2C sales team through digital marketing efforts. 3. Supporting the B2B channel by implementing marketing actions that drive sales. 4. Collaborating with an external content agency to produce creative assets. 5. Monitoring and analyzing KPIs to adjust strategies based on performance. ASSUMPTION: This role requires a strategic mindset and strong analytical skills to continuously improve digital marketing efforts and drive business growth. 📋 Key Responsibilities ✅ Strategy Development and Execution - Develop and implement digital marketing strategies that align with business objectives. - Execute campaigns across various digital channels, including social media, email, and paid advertising. - Monitor and analyze campaign performance using tools such as Google Analytics. ✅ Lead Generation - Design and implement lead generation strategies to drive qualified traffic to the B2C sales team. - Collaborate with the sales team to understand their needs and refine lead generation efforts. ✅ B2B Channel Support - Develop and execute marketing actions that support the B2B sales channel. - Work closely with the B2B sales team to understand their needs and provide relevant marketing support. ✅ Agency Collaboration - Coordinate with an external content agency to produce creative assets, such as social media content, email campaigns, and landing pages. ASSUMPTION: The ideal candidate will have experience working with external agencies and be comfortable managing creative projects. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Advertising, or a related field. Experience: - Proven experience in managing paid traffic campaigns (Google Ads, Meta Ads, LinkedIn Ads). - Experience with SEO, CRO, and email marketing. - Familiarity with sales funnels for both B2B and B2C. Required Skills: - Strong analytical skills and data-driven mindset. - Proficiency in Google Analytics, Google Ads, and other relevant marketing tools. - Excellent communication and collaboration skills. - Fluent in Portuguese and English. Preferred Skills: - Experience with marketing automation tools (e.g., RD Station, WhatsApp). - Familiarity with CRM systems (e.g., Salesforce). - Knowledge of the dental industry. ASSUMPTION: Candidates with experience in a hybrid B2B/B2C marketing environment would be highly desirable. 💰 Compensation & Benefits Salary Range: Not specified. Based on industry standards for a Digital Marketing Manager role with 2-5 years of experience in Brazil, the estimated salary range is R$ 80,000 - R$ 120,000 per year. Benefits: - Comprehensive health and dental insurance. - Retirement plan with company matching. - Employee stock purchase plan. - Generous vacation and paid time off policies. - On-site gym and wellness programs. - Training and development opportunities. Assumption: The estimated salary range is based on market research and may vary depending on the candidate's experience and negotiation skills. Working Hours: Full-time, 40 hours per week, with flexibility for remote work. 📌 Applicant Insights Company Context Industry: Medical Device Company Size: 10,001+ employees Founded: 1899, in Charlotte, North Carolina, USA Company Description: Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer, and faster dental care. With a comprehensive solutions offering, including leading product brands across consumables, equipment, technology, and specialty products, Dentsply Sirona is committed to improving the practice of dentistry and advancing patient care around the world. Company Specialties: - Preventive and restorative dental solutions. - Orthodontics, prosthetics, and endodontics. - Implants, imaging, and instruments. - CAD/CAM technology. Company Website: ASSUMPTION: Dentsply Sirona's extensive product portfolio and global presence offer numerous opportunities for career growth and development. Role Analysis Career Level: Mid-level to senior, depending on the candidate's experience and skills. Reporting Structure: This role reports directly to the Marketing Director or a similar senior marketing leader. Work Arrangement: On-site, with flexibility for remote work. The role may require occasional travel to other Dentsply Sirona locations or industry events. Growth Opportunities: - Opportunities to expand responsibilities and take on more strategic initiatives as the company grows. - Potential to transition into a senior marketing role or move into other areas of the business, such as product management or sales. ASSUMPTION: Dentsply Sirona's large and diverse product portfolio, along with its global presence, provides numerous growth opportunities for ambitious and talented marketing professionals. Location & Work Environment Office Type: Modern, corporate office environment with on-site amenities, such as a gym and cafeteria. Office Location: São Paulo, São Paulo, Brazil Geographic Context: - São Paulo is the largest city in Brazil and the Americas, with a population of over 22 million people. - The city is known for its vibrant cultural scene, including museums, theaters, and music festivals. - São Paulo is also a major economic hub, with a strong focus on finance, technology, and healthcare industries. Work Schedule: Full-time, with standard Brazilian working hours (Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break). ASSUMPTION: São Paulo's dynamic business environment and cultural offerings make it an attractive location for young professionals and families alike. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-person or virtual interviews with the hiring manager and other relevant stakeholders. 4. Final interview with the Marketing Director or a senior marketing leader. Key Assessment Areas: 1. Digital marketing strategy and execution. 2. Data analysis and interpretation. 3. Leadership and communication skills. 4. Cultural fit and adaptability. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a collaborative environment. 3. Familiarize yourself with Dentsply Sirona's products and industry trends to demonstrate your enthusiasm and knowledge. ASSUMPTION: Dentsply Sirona's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, global organization. 🛠️ Tools & Technologies - Google Analytics - Google Ads - Meta Ads - LinkedIn Ads - CRM (e.g., Salesforce) - Marketing automation tools (e.g., RD Station, WhatsApp) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Microsoft Office, Google Workspace) ASSUMPTION: The required tools and technologies may evolve as the company continues to invest in digital marketing and automation. 👔 Cultural Fit Considerations Company Values: - Customer focus: Dentsply Sirona prioritizes understanding and meeting the needs of its customers, both dental professionals and patients. - Innovation: The company encourages continuous learning and improvement, driving progress in the dental industry. - Collaboration: Dentsply Sirona fosters a culture of teamwork and cross-functional collaboration to achieve common goals. - Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations. Work Style: - Dentsply Sirona's work environment is dynamic, fast-paced, and data-driven, with a strong focus on results and continuous improvement. - The company values a growth mindset, adaptability, and a willingness to take on new challenges. Self-Assessment Questions: 1. How do you approach analyzing and interpreting data to inform marketing strategies? 2. Can you provide an example of a time when you had to adapt to a significant change in a marketing project or campaign? 3. How do you ensure that your marketing efforts align with the company's overall business objectives and customer needs? ASSUMPTION: Dentsply Sirona's culture values individuals who are proactive, data-driven, and committed to continuous learning and improvement. ⚠️ Potential Challenges 1. Workload and stress: The role may require managing multiple projects and tight deadlines, potentially leading to increased workload and stress. 2. Cross-functional collaboration: The need to work closely with various teams, such as sales and product, may present challenges in coordinating efforts and aligning priorities. 3. Budget constraints: Marketing budgets may be subject to change or constraints, requiring the candidate to be resourceful and creative in their approach to campaign planning and execution. ASSUMPTION: Prospective candidates should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a dynamic, sometimes demanding work environment. 📈 Similar Roles Comparison 1. Digital Marketing Manager (B2C focus): This role focuses primarily on driving consumer engagement and sales through digital marketing channels, with less emphasis on B2B marketing efforts. 2. B2B Marketing Manager: This role focuses on driving business growth through marketing efforts targeted at other businesses, with less emphasis on consumer marketing. 3. Product Marketing Manager: This role focuses on driving product adoption and market share through marketing efforts targeted at specific products or product lines, rather than broad marketing channels. ASSUMPTION: The Digital Marketing Manager role at Dentsply Sirona is unique in its hybrid B2B/B2C focus, requiring candidates to possess a diverse skill set and adaptable mindset. 📝 Sample Projects 1. B2C Lead Generation Campaign: Develop and execute a digital marketing campaign aimed at generating qualified leads for the B2C sales team, with a focus on driving user engagement and conversions. 2. B2B Channel Support Campaign: Create and implement a marketing campaign to support the B2B sales channel, with a focus on driving channel movement and strengthening customer relationships. 3. Product Launch Campaign: Collaborate with the product team to develop and execute a digital marketing campaign for a new product launch, with a focus on driving brand awareness and adoption. ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives that the Digital Marketing Manager may be responsible for at Dentsply Sirona. ❓ Key Questions to Ask During Interview 1. How does the company support the professional development and growth of its marketing team members? 2. What are the most significant challenges facing the dental industry, and how is Dentsply Sirona addressing them through its marketing efforts? 3. How does the company measure and evaluate the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) used to make data-driven decisions? 4. How does the company foster collaboration and knowledge sharing between its marketing and other departments, such as sales and product? ASSUMPTION: Prospective candidates should use the interview process to gain insights into Dentsply Sirona's marketing strategy, culture, and growth opportunities. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link. 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for phone or video screening interviews, focusing on your problem-solving skills and cultural fit. 4. Research Dentsply Sirona's products, industry trends, and marketing strategies to demonstrate your enthusiasm and knowledge. 5. Follow up with the hiring manager or HR representative one week after your final interview, inquiring about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.