Gerente de Marketing Digital

📌 Core Information

🔹 Job Title: Gerente de Marketing Digital

🔹 Company: Thomson Reuters

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a digital marketing team
• Developing and executing digital marketing strategies across various channels
• Optimizing campaigns to maximize ROI
• Analyzing data to inform future marketing strategies

ASSUMPTION: The role is crucial for driving digital transformation and enhancing the company's market presence through strategic marketing initiatives.

📋 Key Responsibilities

✅ Lead and manage a collaborative and innovative digital marketing team

✅ Develop and execute digital marketing strategies including SEO, SEM, and social media campaigns

✅ Manage and optimize paid campaigns on platforms like Google Ads and Facebook Ads

✅ Guide the creation of digital assets that align with brand standards

✅ Analyze data to refine marketing strategies and optimize budgets based on trends and insights

✅ Create effective SEM and content marketing strategies

ASSUMPTION: The responsibilities emphasize a strong focus on both leadership and technical expertise in digital marketing.

🎯 Required Qualifications

Education: Degree in Marketing, Advertising, Communication, or related field

Experience: Significant experience in managing paid campaigns and performing data analysis

Required Skills:

• Advanced English proficiency
• Data analysis with tools like Google Analytics and Excel
• Team leadership and strategic planning abilities

Preferred Skills:

• Familiarity with business intelligence platforms
• Experience in process improvement methods

ASSUMPTION: The role necessitates high proficiency in both language and analytics, likely due to the multinational nature of the company and the data-driven marketing strategies involved.

💰 Compensation & Benefits

Salary Range: Not specified, but typically competitive in industry

Benefits:

• Hybrid work model with flexible days in the office
• Comprehensive health and wellness packages
• Opportunities for professional development

Working Hours: 40 hours per week with potential flexibility

ASSUMPTION: Compensation likely includes performance bonuses aligned with industry standards, considering the importance of the role.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 10,001+ employees, indicating a broad scope for internal networking and career growth

Founded: Not Specified

Company Description:

• Leading provider of news and information-based tools
• Focus on legal, regulatory, and tax changes
• Engaged in innovative solutions across multiple professional arenas

Company Specialties:

• Intelligent Information
• Legal and Tax Consulting
• Media and Technology Solutions

Company Website: http://tr.com

ASSUMPTION: The company is positioned as an industry leader, offering a robust environment for career advancement and innovation.

📊 Role Analysis

Career Level: Mid to senior level, responsible for strategic team leadership

Reporting Structure: Likely reporting to a senior marketing executive or director

Work Arrangement: Hybrid, with flexibility for remote work

Growth Opportunities:

• Potential for promotion to senior leadership roles
• Cross-departmental projects for skill enhancement
• Opportunities for influencing digital strategy at a high level

ASSUMPTION: The role provides a pathway for significant professional growth within a globally recognized company.

🌍 Location & Work Environment

Office Type: Modern corporate office

Office Location(s): Avenida Doutor Cardoso de Melo, São Paulo, SP, Brazil

Geographic Context:

• Located in a major financial and cultural hub of Brazil
• Access to a diverse range of amenities and cultural activities
• Strong professional networking opportunities

Work Schedule: Standard business hours with possible variation based on project demands

ASSUMPTION: The location in São Paulo offers a dynamic environment suitable for fostering innovation and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial screening and application review
• Interview with HR and departmental manager
• Technical and behavioral assessments

Key Assessment Areas:

• Leadership skills
• Technical expertise in digital marketing
• Strategic planning capabilities

Application Tips:

• Highlight experience with data analytics and digital campaigns
• Demonstrate strategic planning and leadership skills
• Showcase ability to adapt strategies based on market trends

ATS Keywords: Digital Marketing, SEO, SEM, Analytics, Leadership, Campaign Optimization

ASSUMPTION: The application process emphasizes a comprehensive evaluation of both technical skills and strategic thinking.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• Google Analytics

ASSUMPTION: Proficiency in these tools is critical for optimizing and executing effective digital marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Commitment to inclusion and diversity
• Innovation and continuous improvement
• Transparency and integrity in operations

Work Style:

• Collaborative and team-oriented
• Flexible approach to work arrangements
• Emphasis on results and efficiency

Self-Assessment Questions:

• Can you lead a diverse team towards common goals?
• Are you adept at navigating and interpreting large data sets?
• Can you effectively manage and optimize digital marketing strategies?

ASSUMPTION: Cultural fit will be assessed based on alignment with the company's core values and expectations for collaboration.

⚠️ Potential Challenges

• Managing a team within a large, complex organization
• Keeping up with rapid technological changes in digital marketing
• Balancing strategic planning with day-to-day execution
• Adapting strategies to different market trends and consumer behaviors

ASSUMPTION: Candidates should be prepared to face and manage challenges associated with a dynamic and evolving digital landscape.

📈 Similar Roles Comparison

• Compared to a Digital Marketing Specialist, this role involves more strategic leadership
• Greater focus on team management and cross-functional collaboration than similar roles
• Requires broader oversight of various digital channels compared to narrower roles

ASSUMPTION: This managerial role provides broader responsibilities and greater leadership opportunities compared to specialist positions.

📝 Sample Projects

• Leading a nationwide digital rebranding campaign
• Developing a content strategy for multilingual markets
• Implementing data-driven approaches to optimize customer engagement

ASSUMPTION: Sample projects suggest strategic oversight and coordination across diverse marketing functions.

❓ Key Questions to Ask During Interview

• What are the main goals for the digital marketing team in the upcoming year?
• How does the company measure success for this role?
• What are the primary challenges faced by the current marketing team?
• How is the performance of marketing strategies evaluated and adjusted?
• What opportunities for professional development does the company offer?

ASSUMPTION: These questions are designed to provide insight into company goals, performance expectations, and support for career development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume that highlights key skills and experiences relevant to digital marketing leadership
• Ensure your application demonstrates strategic planning and successful campaign management
• Be prepared for an interview focusing on both technical and leadership capabilities
• Follow up politely post-interview to express ongoing interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.