📌 Core Information
🔹 Job Title: Gerente de Marketing Jr
🔹 Company: The Kraft Heinz Company
🔹 Location: Eldorado, São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and supervising the activation calendar and content for brands Quero and BR Spices
- Ensuring brand strategies, pipeline of innovation, and cultural relevance in all initiatives
- Collaborating with creative teams and various departments to maintain consistent brand narratives
- Monitoring and analyzing campaign KPIs to drive continuous improvement
- Leveraging project management skills to lead initiatives independently
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Guide and supervise the activation calendar and content for brands Quero and BR Spices
✅ Ensure all initiatives align with brand strategies, pipeline of innovation, and cultural relevance
✅ Collaborate with creative teams and various departments to maintain consistent brand narratives
✅ Monitor and analyze campaign KPIs to drive continuous improvement
✅ Lead projects independently, engaging stakeholders and ensuring high-quality deliverables
✅ Experience in consumer goods companies is preferred
ASSUMPTION: The role may evolve based on business needs and market dynamics, requiring adaptability and flexibility.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or Administration
Experience: 2-5 years of experience in marketing or related fields
Required Skills:
- Advanced English proficiency
- Project management experience
- Strong communication and collaboration skills
- Ability to analyze and interpret data
- Understanding of brand strategy and cultural relevance
Preferred Skills:
- Experience in consumer goods companies
- Familiarity with media planning and PR
- Knowledge of the Brazilian market
ASSUMPTION: Candidates with relevant experience in marketing, even without a degree in the specified fields, may still be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between BRL 6,000 and BRL 9,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Brazil.
Benefits:
- Health insurance
- Dental insurance
- Retirement savings plan
- Employee discounts on Kraft Heinz products
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility based on project needs and team collaboration.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the food and beverage industry, focusing on the production and marketing of a wide range of consumer products.
Company Size: With over 10,000 employees worldwide, The Kraft Heinz Company is a large organization that offers numerous opportunities for career growth and development.
Founded: The company was founded in 2015 through the merger of Kraft Foods and Heinz, combining two iconic brands with a rich history in the food industry.
Company Description:
- The Kraft Heinz Company is one of the largest food and beverage companies in the world, with a portfolio of over 200 brands and global sales of approximately USD 25 billion.
- The company is committed to sustainable growth and delighting more consumers globally through its iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, and Lunchables, among others.
- The Kraft Heinz Company is dedicated to responsible and sustainable practices, extending to every facet of its business, consumers, and communities.
Company Specialties:
- Food and beverage production and marketing
- Brand management and innovation
- Global supply chain and logistics
- Sustainable business practices
Company Website: http://www.careers.kraftheinz.com
ASSUMPTION: The company's large size and global presence offer applicants diverse career paths and opportunities for international exposure.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to develop their skills and advance their careers in a dynamic and global organization.
Reporting Structure: The Gerente de Marketing Jr will report directly to the Marketing Manager and collaborate closely with cross-functional teams, including creative teams, category managers, and insights teams.
Work Arrangement: This is an on-site position based in Eldorado, São Paulo, Brazil. The role may require occasional remote work or flexible hours based on project needs and team collaboration.
Growth Opportunities:
- Progression to a Marketing Manager or Senior Marketing role
- Expansion into different brands or product categories within the company
- International assignments or rotational programs within the global organization
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the organization, as The Kraft Heinz Company values internal promotions and career development.
🌍 Location & Work Environment
Office Type: The Kraft Heinz Company's office in Eldorado, São Paulo, is a modern and collaborative workspace designed to foster creativity and teamwork.
Office Location(s): Eldorado, São Paulo, Brazil
Geographic Context:
- Eldorado is a district in the city of São Paulo, Brazil's largest metropolis and economic hub.
- The area is known for its vibrant culture, diverse dining options, and easy access to public transportation.
- São Paulo is a global city with a strong influence on the Brazilian economy and culture.
Work Schedule: The work schedule for this role is typically Monday to Friday, from 9:00 AM to 6:00 PM, with flexibility based on project needs and team collaboration. Occasional overtime may be required to meet deadlines or manage crises.
ASSUMPTION: The work environment at The Kraft Heinz Company is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team or other stakeholders
Key Assessment Areas:
- Cultural fit and alignment with company values
- Communication and presentation skills
- Problem-solving and analytical thinking
- Brand management and strategy
- Project management and leadership skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the Brazilian market and consumer trends
- Showcase your ability to work effectively with cross-functional teams and manage projects
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
ATS Keywords: Marketing, Brand Management, Project Management, Campaign Planning, Consumer Insights, Cross-functional Teams, Stakeholder Engagement, KPI Analysis, Cultural Relevance, Innovation, Trade Marketing, Public Relations, Media Planning
ASSUMPTION: The interview process at The Kraft Heinz Company is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Our People: We believe our people are our greatest asset
- Our Brands: We are proud of our iconic brands and committed to nurturing their growth
- Our Performance: We strive for excellence in all that we do
- Our Responsibility: We act with integrity and take responsibility for our actions
- Our Agility: We embrace change and continuously adapt to a changing world
Work Style:
- Collaborative: We work closely with cross-functional teams to achieve common goals
- Adaptable: We embrace change and are open to new ideas and approaches
- Results-driven: We focus on delivering high-quality outcomes and exceeding expectations
- Innovative: We continuously seek new ways to improve our products, processes, and marketing strategies
Self-Assessment Questions:
- Do you align with The Kraft Heinz Company's values and work style?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have strong communication and collaboration skills, and can you effectively work with cross-functional teams?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with The Kraft Heinz Company's values and work style, as well as a passion for marketing and a commitment to driving results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Adapting to a dynamic and fast-paced work environment
- Navigating a large organization with complex structures and processes
- Developing a deep understanding of the Brazilian market and consumer trends
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, experience, and adaptability, as well as seeking support and guidance from their team and manager.
📈 Similar Roles Comparison
- Compared to other marketing roles in the consumer goods industry, this position offers a unique opportunity to work with iconic brands and gain experience in brand management, project management, and cross-functional team collaboration.
- The role requires a strong understanding of the Brazilian market and consumer trends, as well as the ability to work effectively in a large, global organization.
- Career progression in The Kraft Heinz Company may involve moving into different brands or product categories, taking on more senior roles, or pursuing international assignments.
ASSUMPTION: Applicants should consider their career goals and aspirations when evaluating this role and comparing it to other opportunities in the market.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch, including market research, consumer insights, and cross-functional team collaboration
- Managing a rebranding project for an existing product, including market analysis, consumer testing, and implementation of new branding guidelines
- Conducting a competitive analysis and developing a strategic plan to improve market share for an underperforming brand
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Gerente de Marketing Jr might work on, but the specific projects and responsibilities may vary based on business needs and market dynamics.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the brands Quero and BR Spices?
- What are the key priorities for this role in the first 90 days?
- How does The Kraft Heinz Company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a large, global organization like The Kraft Heinz Company?
- How does the company foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
