Gerente de Marketing (São Paulo)

📌 Core Information

🔹 Job Title: Gerente de Marketing (São Paulo)

🔹 Company: Global Talent

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Liderar a estratégia de posicionamento da marca, alinhada aos pilares de luxo, arte e exclusividade.
• Gerir as frentes de marketing institucional, digital, relacionamento e ponto de venda.
• Ser parceiro(a) direto(a) do time comercial, cocriando estratégias de relacionamento que geram valor e resultados.
• Garantir excelência estética e coerência visual em todas as entregas, com olhar apurado de direção de arte.

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive the marketing efforts of a luxury real estate company. The ideal candidate will have a solid background in marketing, particularly in the digital realm, and a keen eye for visual aesthetics.

📋 Key Responsibilities

✅ Liderar a estratégia de posicionamento da marca, alinhada aos pilares de luxo, arte e exclusividade.

✅ Gerir as frentes de marketing institucional, digital, relacionamento e ponto de venda.

✅ Ser parceiro(a) direto(a) do time comercial, cocriando estratégias de relacionamento que geram valor e resultados.

✅ Garantir excelência estética e coerência visual em todas as entregas, com olhar apurado de direção de arte.

✅ Ampliar e refinar a rede de fornecedores especializados, buscando parceiros que compartilhem o espírito da marca (design, eventos, audiovisual, branding, etc.)

✅ Liderar e desenvolver o time atual, além de ter liberdade para reestruturar e contratar, conforme necessário.

✅ Atuar com postura de executivo(a) estratégico(a): influenciar, propor, cocriar com os demais diretores e pensar o negócio de forma integrada.

✅ Manter forte presença em eventos, relacionamento com marcas e agentes do ecossistema de luxo, incorporadoras e arquitetura.

✅ Modernizar processos e fortalecer a presença digital da marca (sem perder sofisticação).

ASSUMPTION: The key responsibilities of this role are heavily focused on strategy, leadership, and creative direction. The ideal candidate will be able to balance both the strategic and tactical aspects of marketing while maintaining a strong eye for visual aesthetics.

🎯 Required Qualifications

Education: Graduação em Publicidade e Propaganda, Marketing, Administração ou similares

Experience: Vivência consolidada em mercado de luxo/alto padrão.

Required Skills:

• Marketing Strategy
• Digital Marketing
• Brand Positioning
• Team Leadership
• Relationship Management
• Visual Coherence
• Supplier Management
• Event Presence
• Process Modernization

Preferred Skills:

• Pós-graduação em áreas de Publicidade e Propaganda, Marketing e afins será considerada um diferencial.
• Vivência anterior em incorporadoras de alto e altíssimo padrão

ASSUMPTION: The required qualifications for this role emphasize a strong background in marketing, particularly in the luxury market, with a focus on digital marketing and relational experience. A postgraduate degree and prior experience in high-end real estate would be considered a significant advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between R$ 15,000 and R$ 25,000 per month, based on industry standards for a marketing manager position in São Paulo with 5-10 years of experience in the luxury market. This estimate takes into account the company's size and the responsibilities associated with the role.

Benefits:

• Contratação PJ

Working Hours: The standard working hours for this role are 40 hours per week, with flexibility based on project demands and team needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the responsibilities associated with the role. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The company operates in the luxury real estate market, focusing on high-end residential properties in São Paulo.

Company Size: Global Talent has 501-1,000 employees, which places it in the mid-size category. This size allows for a more agile and collaborative work environment while still offering significant growth opportunities.

Founded: The company was founded in 2012 and has since grown to become a leading global job platform offering remote and hybrid work opportunities for tech professionals.

Company Description:

• The company specializes in SQL Server Development, SSIS, SSRS, POWER BI, EDW, DW, data warehouse, Product Development, Digital Engagement, Consulting Services, and Big Data & Analytics, among other services.
• It offers remote and hybrid work opportunities for tech professionals, allowing them to build a career around their lifestyle while receiving competitive compensation and access to world-class learning resources.
• The company works with global brands and is committed to living life on its terms, fostering a community of like-minded people.

Company Specialties:

• SQL Server Development
• SSIS
• SSRS
• POWER BI
• EDW
• DW
• data warehouse
• Product Development
• Digital Engagement
• Consulting Services
• Big Data & Analytics
• and Application & Cloud Management

Company Website: https://www.globaltalent.com/

ASSUMPTION: The company's focus on remote and hybrid work opportunities, along with its commitment to providing competitive compensation and world-class learning resources, makes it an attractive option for tech professionals seeking a flexible and supportive work environment.

📊 Role Analysis

Career Level: This role is at the manager level, requiring a strategic mindset and strong leadership skills to drive the marketing efforts of a luxury real estate company.

Reporting Structure: The Gerente de Marketing reports directly to the company's leadership team and works closely with the commercial team to cocreate strategies that generate value and results.

Work Arrangement: This is an on-site position, requiring the candidate to be based in São Paulo, Brazil. However, the company may offer flexibility in working hours based on project demands and team needs.

Growth Opportunities:

• The company's growth and expansion in the luxury real estate market present significant opportunities for career advancement and professional development.
• The role offers the opportunity to lead and develop a team, as well as the freedom to restructure and hire as needed.

• The company's commitment to living life on its terms and fostering a community of like-minded people creates an environment that supports work-life balance and personal growth.

ASSUMPTION: The growth opportunities associated with this role are significant, given the company's expansion in the luxury real estate market and its commitment to supporting the professional development of its employees.

🌍 Location & Work Environment

Office Type: The company's office is located in São Paulo, Brazil, and offers a collaborative and agile work environment that fosters creativity and innovation.

Office Location(s): The company's headquarters are in Texas, with additional offices in Pune, Mumbai, London, Singapore, and Luxembourg.

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a diverse and vibrant cultural scene that offers numerous opportunities for personal and professional growth.
• The city is home to a thriving luxury real estate market, with a strong demand for high-end residential properties.
• The company's office is located in one of the most desirable neighborhoods in São Paulo, offering easy access to public transportation, shopping, dining, and entertainment options.

Work Schedule: The standard working hours for this role are 40 hours per week, with flexibility based on project demands and team needs. The company offers remote and hybrid work opportunities, allowing employees to balance their work and personal lives more effectively.

ASSUMPTION: The company's office in São Paulo offers a collaborative and agile work environment that fosters creativity and innovation. The city's diverse cultural scene and thriving luxury real estate market provide numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• The application process involves submitting a resume and cover letter through the company's website.
• Candidates who meet the qualifications for the role will be invited to participate in a series of interviews, including phone screens, behavioral interviews, and case studies.
• The final stage of the interview process may include a presentation or project, depending on the role and the company's needs.

Key Assessment Areas:

• Marketing Strategy
• Digital Marketing
• Brand Positioning
• Team Leadership
• Relationship Management
• Visual Coherence
• Supplier Management
• Event Presence
• Process Modernization

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience in the luxury market and your ability to drive marketing strategies that generate value and results.
• Prepare for behavioral interviews by reflecting on your past experiences and how they have prepared you for this role. Be ready to discuss your leadership style, your approach to team management, and your ability to work collaboratively with other departments.
• If asked to complete a case study or presentation, focus on demonstrating your strategic thinking, creativity, and ability to execute marketing campaigns that align with the company's brand and values.

ATS Keywords: Marketing Strategy, Digital Marketing, Brand Positioning, Team Leadership, Relationship Management, Visual Coherence, Supplier Management, Event Presence, Process Modernization

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and ability to drive marketing campaigns that generate value and results. The company will be looking for candidates who are a strong cultural fit and who share its commitment to living life on its terms and fostering a community of like-minded people.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The tools and technologies required for this role will depend on the company's specific needs and the candidate's areas of expertise. However, the company is likely to use industry-standard marketing automation platforms, CRM software, and design and creative tools to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Continuous learning

Work Style:

• Agile and collaborative
• Data-driven and results-oriented
• Creative and innovative
• Adaptable and responsive to change
• Committed to living life on its terms and fostering a community of like-minded people

Self-Assessment Questions:

• Do you have experience driving marketing strategies that align with the company's brand and values?
• Are you comfortable working in a collaborative and agile environment, and do you have experience leading teams to achieve shared goals?
• Do you share the company's commitment to living life on its terms and fostering a community of like-minded people?

ASSUMPTION: The company values innovation, collaboration, integrity, customer-centricity, and continuous learning. The ideal candidate will be a strong cultural fit, with a work style that is agile, collaborative, data-driven, results-oriented, creative, innovative, adaptable, and responsive to change. They will also share the company's commitment to living life on its terms and fostering a community of like-minded people.

⚠️ Potential Challenges

• The luxury real estate market can be highly competitive, and the candidate may face challenges in driving marketing strategies that differentiate the company's products and generate results.
• The role requires a strong understanding of the luxury market and the ability to adapt marketing strategies to meet the unique needs of high-end clients.
• The candidate may face challenges in managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills to ensure that everyone is working towards shared goals.
• The company's commitment to living life on its terms and fostering a community of like-minded people may present challenges in maintaining a healthy work-life balance and avoiding burnout.

ASSUMPTION: The potential challenges associated with this role are significant, given the competitive nature of the luxury real estate market and the company's commitment to living life on its terms and fostering a community of like-minded people. The ideal candidate will be able to navigate these challenges effectively and drive marketing strategies that generate value and results.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions in the luxury real estate industry, but it offers the unique opportunity to work for a company that is committed to living life on its terms and fostering a community of like-minded people.
• The company's focus on remote and hybrid work opportunities, along with its commitment to providing competitive compensation and world-class learning resources, sets it apart from other employers in the industry.
• The role offers significant growth opportunities, given the company's expansion in the luxury real estate market and its commitment to supporting the professional development of its employees.

ASSUMPTION: This role is similar to other marketing manager positions in the luxury real estate industry, but it offers unique opportunities and benefits that set it apart from other employers in the industry. The ideal candidate will be able to leverage these opportunities to drive marketing strategies that generate value and results and to advance their career in the luxury real estate market.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new luxury real estate development in São Paulo
• Conducting market research to identify trends and opportunities in the luxury real estate market and developing strategies to capitalize on them
• Managing the company's social media presence and developing content that aligns with its brand and values

ASSUMPTION: The sample projects associated with this role are designed to highlight the candidate's ability to drive marketing strategies that generate value and results. The ideal candidate will have experience developing and executing marketing campaigns, conducting market research, and managing social media presence.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and branding in the luxury real estate market?
• How does the company support the professional development of its employees, and what opportunities are there for growth and advancement in this role?
• What is the company's culture like, and how does it foster a community of like-minded people?
• How does the company measure the success of its marketing campaigns, and what metrics does it use to track progress and performance?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy balance between their personal and professional lives?

ASSUMPTION: The key questions to ask during the interview for this role are designed to provide insight into the company's approach to marketing and branding, its commitment to supporting the professional development of its employees, its culture and work environment, and its approach to work-life balance. The ideal candidate will use these questions to assess their fit with the company and to understand the expectations and requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience in the luxury market and your ability to drive marketing strategies that generate value and results.
• Prepare for behavioral interviews by reflecting on your past experiences and how they have prepared you for this role. Be ready to discuss your leadership style, your approach to team management, and your ability to work collaboratively with other departments.
• If asked to complete a case study or presentation, focus on demonstrating your strategic thinking, creativity, and ability to execute marketing campaigns that align with the company's brand and values.
• Follow up with the company one week after submitting your application to inquire about the status of your application and to reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.