📌 Core Information
🔹 Job Title: Gerente de Trade Marketing - Canal Direto
🔹 Company: The Kraft Heinz Company
🔹 Location: Eldorado, São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development and implementation of execution strategies for key accounts in the Modern Trade channel
- Creating and monitoring promotional calendars, and ensuring alignment between sales, marketing, and execution teams
- Growing the channel through effective trade marketing strategies
- Collaborating with cross-functional teams to achieve business objectives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams to drive results.
📋 Key Responsibilities
✅ Responsible for creating and monitoring priorites of execution for all regions, as well as results of categories and additional execution plans
✅ Develops promotional calendars for key clients, connecting opportunities with KH strategy and ensuring budget execution and control
✅ Ensures sellout plan fulfillment, diagnoses deviations, and proposes action plans
✅ Manages D&A budget and implements IBP plans end-to-end, connecting must-win battles with commercial plans
✅ Leads JBP discussions with the sales team and develops an annual plan that reflects the category's success image in different retail environments
ASSUMPTION: This role involves a high level of autonomy and requires strong project management, communication, and analytical skills.
🎯 Required Qualifications
Education: Completed higher education degree in Administration, Economics, or Marketing
Experience: 5-10 years of experience in trade marketing, commercial marketing, or related fields
Required Skills:
- Advanced Excel and PowerPoint skills
- Strong project management and financial management skills
- Proven market analysis and strategic planning abilities
- Excellent communication and team leadership skills
- Fluency in Portuguese and English
Preferred Skills:
- Knowledge of Tableau (BI and Dashboards) and programming languages
- Experience in the food and beverage industry
ASSUMPTION: Candidates with experience in financial management, market analysis, and commercial marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between BRL 15,000 and BRL 25,000 per month, based on industry standards for a trade marketing manager with 5-10 years of experience in Brazil.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work and overtime as needed.
ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the competitive food and beverage industry, with a focus on delivering high-quality, great-tasting, and nutritious products to consumers worldwide.
Company Size: With over 37,000 employees and global sales of approximately $25 billion, The Kraft Heinz Company is one of the largest food and beverage companies in the world.
Founded: The company was founded in 2015 through the merger of Kraft Foods and Heinz, combining two iconic brands with a rich history in the food industry.
Company Description:
- The Kraft Heinz Company is a globally trusted producer of high-quality, great-tasting, and nutritious foods, with a portfolio of over 200 legacy and emerging brands.
- The company is committed to sustainable growth, responsible business practices, and making a positive impact on consumers, communities, and the environment.
- The Kraft Heinz Company offers a dynamic and inclusive work environment, with opportunities for professional growth and development.
Company Specialties:
- Food and beverage production and marketing
- Consumer packaged goods (CPG)
- Global sales and distribution
Company Website: http://www.careers.kraftheinz.com
ASSUMPTION: The Kraft Heinz Company is an Equal Opportunity Employer, committed to diversity, inclusion, and providing equal opportunities for all employees and job applicants.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Marketing Director or a similar role.
Reporting Structure: The Gerente de Trade Marketing - Canal Direto will oversee a team of trade marketing specialists and will collaborate with cross-functional teams, including sales, marketing, and execution teams.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work and flexible hours to accommodate business needs.
Growth Opportunities:
- Progression to a senior trade marketing role or a management position within the marketing department
- Expansion into other areas of the business, such as sales, product management, or brand marketing
- International assignments or relocation opportunities, given the company's global presence
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: The Kraft Heinz Company's office in Eldorado, São Paulo, is a modern and collaborative workspace, designed to foster innovation and creativity.
Office Location(s): São Paulo - Eldorado
Geographic Context:
- Eldorado is a neighborhood in the city of São Paulo, Brazil's largest city and economic hub
- The area is known for its vibrant culture, diverse food scene, and convenient access to public transportation
- São Paulo is a global city with a thriving business environment and numerous opportunities for professional growth and development
Work Schedule: The work schedule for this position is Monday to Friday, from 9:00 AM to 6:00 PM, with flexibility for occasional remote work and overtime as needed.
ASSUMPTION: The Eldorado office offers a dynamic and inclusive work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Marketing Director or a similar role
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and presentation skills
- Leadership and team management skills
- Strategic thinking and planning abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving and leadership abilities
- Research the company and its products to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Trade Marketing, Project Management, Financial Management, Market Analysis, Sales Strategy, Promotional Planning, Budget Management, Data Analysis, Communication, Team Leadership, Customer Engagement, Execution Monitoring, Innovation Performance, Collaboration, Strategic Planning, Excel, Power Point
ASSUMPTION: The Kraft Heinz Company uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Tableau (BI and Dashboards)
- Programming languages (as needed)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required, as the company provides training and support for employees to develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Quality: We deliver high-quality products that delight consumers and exceed their expectations
- Integrity: We act with honesty, fairness, and transparency in all our interactions
- Collaboration: We work together, across functions and geographies, to achieve our shared goals
Work Style:
- Dynamic and fast-paced environment
- Focus on results and execution
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you results-driven and focused on execution?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role and contribute to the team's success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating with cross-functional teams and stakeholders to achieve business objectives
- Adapting to changes in the market and responding to new opportunities and challenges
- Working in a highly competitive industry with a focus on continuous improvement and innovation
ASSUMPTION: These challenges can be overcome through strong project management, communication, and leadership skills, as well as a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is similar to a Trade Marketing Manager position, with a focus on developing and implementing execution strategies for key accounts in the Modern Trade channel
- Compared to other trade marketing roles, this position requires a strong strategic mindset and the ability to work effectively with cross-functional teams to drive results
- Career progression in this role may lead to senior trade marketing positions, management roles within the marketing department, or expansion into other areas of the business
ASSUMPTION: This role offers unique opportunities for professional growth and development within the company, with a focus on driving results and executing strategic initiatives.
📝 Sample Projects
- Developing a promotional calendar for a key client, connecting opportunities with the company's strategy and ensuring budget execution and control
- Monitoring execution indicators and diagnosing deviations from the sellout plan, proposing action plans to address any issues
- Implementing IBP plans end-to-end, connecting must-win battles with commercial plans to achieve business objectives
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the role, providing candidates with a better understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall success of the company's marketing strategy?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving and leadership abilities
- Research the company and its products to demonstrate your enthusiasm and understanding of the business
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
