GERENTE DE TRADE MARKETING JR (MARCAS LOCAIS)

📌 Core Information

🔹 Job Title: GERENTE DE TRADE MARKETING JR (MARCAS LOCAIS)

🔹 Company: Pernod Ricard

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing

🔹 Date Posted: Tue Apr 02, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Monitoring sales performance and market share of local brands.
• Developing and implementing growth strategies.
• Ensuring commercial execution alongside the sales team.
• Managing relationships with distributors and key clients.

ASSUMPTION: This role requires a comprehensive approach to trade marketing, emphasizing both strategic analysis and relationship management due to its focus on local brand development.

📋 Key Responsibilities

✅ Monitor the sales performance and market share of local brands.

✅ Develop strategies to address declines in volume and stimulate growth.

✅ Ensure strategic plans are executed effectively with the sales team.

✅ Coordinate with the Trade Marketing teams to ensure correct execution at the point of sale.

✅ Maintain strong relationships with distributors and key clients.

✅ Identify business opportunities and negotiate contracts.

✅ Analyze costs and profitability for local brands to enhance efficiency.

✅ Maximize fiscal or strategic benefits.

✅ Make necessary adjustments to strategies to retain competitiveness.

ASSUMPTION: Responsibilities reflect a multifaceted role involving strategy, execution, and relationship management within the trade marketing sphere.

🎯 Required Qualifications

Education: Degree in Administration, Marketing, Advertising, Economics, or related fields.

Experience: Previous experience in Trade Marketing, Marketing, or Commercial roles, preferably in the consumer goods sector.

Required Skills:

• Intermediate English proficiency.
• Proficiency in Excel, PowerPoint, and BI tools.
• Strong analytical skills.

Preferred Skills:

• Experience with local brands and knowledge of fiscal benefits.
• Understanding of the regional market.

ASSUMPTION: The qualifications suggest a balance between analytical abilities, strategic planning, and technical proficiency in trade marketing.

💰 Compensation & Benefits

Salary Range: Not specified. Industry-standard compensation is assumed for the role.

Benefits:

• Health insurance.
• Professional development opportunities.
• Employee discounts.

Working Hours: Full-time, 40 hours per week.

ASSUMPTION: Compensation and benefits align with Pernod Ricard's position as a leading global beverage manufacturer.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 10,001+ employees

Founded: Not specified, but globally well-established.

Company Description:

• Pernod Ricard is a leader in premium spirits with a global footprint.
• The company promotes a culture of conviviality and responsibility.
• Boasts a diverse portfolio across wine and spirits categories.

Company Specialties:

• Absolut
• Chivas
• Jameson

Company Website: http://www.pernod-ricard.com

ASSUMPTION: Pernod Ricard's scale and diversity suggest a dynamic work environment with opportunities for career growth.

📊 Role Analysis

Career Level: Junior management focusing on local brand marketing strategies.

Reporting Structure: Reports to senior trade marketing or commercial leadership.

Work Arrangement: Primarily on-site in São Paulo.

Growth Opportunities:

• Expand expertise in trade marketing and brand management.
• Internal career progression into senior roles.
• International exposure within the Pernod Ricard network.

ASSUMPTION: The role likely provides growth in strategic marketing and leadership within a major global company.

🌍 Location & Work Environment

Office Type: Corporate office environment.

Office Location(s): São Paulo, with central facilities conducive to collaboration.

Geographic Context:

• São Paulo is a major commercial hub in Brazil.
• Rich in cultural and business diversity.
• Offers access to a large consumer market.

Work Schedule: Standard office hours with potential for occasional overtime.

ASSUMPTION: The São Paulo location indicates a fast-paced business environment typical for global companies.

💼 Interview & Application Insights

Typical Process:

• Application review and shortlist.
• Initial interview with HR or recruiter.
• Technical and competency-based interviews with hiring managers.

Key Assessment Areas:

• Strategic thinking and analytical skills.
• Knowledge of trade marketing in the consumer goods sector.
• Relationship management capabilities.

Application Tips:

• Highlight experience with local brands and fiscal benefits.
• Demonstrate proficiency with BI tools and Excel.
• Express enthusiasm for the Pernod Ricard culture of conviviality.

ATS Keywords: Trade Marketing, Market Analysis, Local Brands, Growth Strategies, Sales Execution

ASSUMPTION: The application process is designed to identify well-rounded candidates with strategic and analytical skills.

🛠️ Tools & Technologies

• Microsoft Excel
• PowerPoint
• Business Intelligence Tools (specifics not detailed)

ASSUMPTION: These tools are critical for developing and tracking marketing strategies and performance metrics.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity
• Diversity
• Sustainability

Work Style:

• Collaborative team environment.
• Focus on social responsibility.
• Innovative and dynamic approach to brand management.

Self-Assessment Questions:

• How do I approach strategic challenges in marketing?
• Am I comfortable building and maintaining diverse relationships?
• Do I align with Pernod Ricard's values of conviviality and sustainability?

ASSUMPTION: A successful candidate will align with Pernod Ricard's convivial culture and work dynamically within diverse teams.

⚠️ Potential Challenges

• Adapting strategies to a diverse and dynamic market.
• Maintaining brand competitiveness in a saturated market.
• Navigating fiscal regulations and benefits.
• Aligning with global and local marketing objectives.

ASSUMPTION: These challenges reflect the complexity of working within a leading multinational focusing on local brand strategies.

📈 Similar Roles Comparison

• Responsibilities closely aligned with other trade marketing roles in consumer goods.
• Growth-oriented but requires specific regional market expertise.
• Utilizes similar skill sets to roles in brand development and strategic marketing.

ASSUMPTION: The role's unique aspect is the focus on local brands within a global market leader.

📝 Sample Projects

• Implementation of a new local trade marketing strategy to increase market share.
• Cost analysis projects to enhance profitability of local brands.
• Partnership development with key distributors for strategic market placement.

ASSUMPTION: Project examples reflect hands-on roles in strategy execution and market analysis.

❓ Key Questions to Ask During Interview

• What strategies have been most successful in boosting local brand visibility?
• How does the company measure success in trade marketing?
• What are the short and long-term goals for local branding?
• How is performance evaluated for this role?
• What unique opportunities for growth does this position offer?

ASSUMPTION: These questions help candidates understand the impact they can make and the expectations within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to highlight relevant experience and skills.
• Tailor your cover letter to reflect your understanding of Pernod Ricard's values.
• Ensure all documentation is in order and professionally presented.
• Prepare responses to anticipated interview questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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